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Susan_ 4 PR Musts That Go into Every Client Strategy


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Susan_ 4 PR Musts That Go into Every Client Strategy

  2. 2. I MAKE SURE EVERY PITCH HAS A HOOK AND FITS INTO ONE SENTENCE. I take the time to develop the right angle for each channel so that my clients stories get picked up by national news sources. Sometimes even something as simple as the right witty email subject line can win a reader over and get people interested in your story! 1
  3. 3. I TARGET SPECIFIC OUTLETS AND WRITERS. Not every story is right for every publication. I make sure my client’s stories are in front of the right target audience and in front of writers who care about the given topic. 2
  4. 4. 3 I MAKE SURE THE CONTENT I DELIVER IS SHAREABLE. I deliver content in the appropriate medium to the right channels to get the most media traction possible for my clients. It’s all about creating interesting material that readers will organically like and naturally share.
  5. 5. 4 I ALWAYS MAKE SURE THERE’S A STRONG CALL TO ACTION. Readers should be equipped with the next step to take once they are engaged with the brand. Whenever I can invite a viewer to buy product, visit a location or go to an event to interact with my clients’ brands, I do it!