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Email marketing is alive and well and one of the most cost effective and targeted ways of delivering content, information, deals, and maintaining business relationships. It can also be easily be tied in with social media.
Done right, permission based email marketing is a cost effective and effective way to get in touch with warm leads, stay in touch with loyal customers and keep your brand top of mind.
This presentation includes bullets on best practices (and worst) content development ideas, SEO 101 tips, building your list and email marketing service comparison points between Constant Contact, AWeber and MailChimp