ONLINE MARKETING PLAN
ONLINE MARKETING PLAN OBJECTIVES




         88% of consumers begin their home search on
         the internet

         ...
NEW MOVER SURVEY




          94.3% said internet
          was becoming more
          important than print


          ...
32% OF BUYERS FOUND A HOME VIA THE
INTERNET - UP FROM 8% IN 2001




                           Source: National Associati...
NAR 2008 PROFILE OF HOME BUYERS & SELLERS
FACTS ON WHAT IS WORKING AND WHAT IS NOT



                                    ...
TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions)




                                              ...
BEST OF BOTH WORLDS

         BUYERS SEARCH OUR LOCAL WEB SITE




                                                       ...
Because REALTOR.com® has millions of listings…


      I will make yours stand out
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?

 • Enable your home to rise to the top of the search
 aabove all other ...
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?

 • Place my cell phone on multiple points to increase
   buyer calls fo...
HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?

 • I will make your home stand out with a video or virtual tour




   ...
FEATURED HOMES™ MARKETING SYSTEMSM




                        • Front page positioning for your home
FEATURED HOMES™ MARKETING SYSTEMSM




                         • Triple the number of buyers who
                        ...
FEATURED HOMES™ MARKETING SYSTEMSM




                         • Exclusive position gets your home
                      ...
ONLINE LISTING PERFORMANCE REPORT




         • Weekly tracking report shows
          how many buyers are looking
      ...
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Online Listing Presentation

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Online Marketing Listing Presentation

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Online Listing Presentation

  1. 1. ONLINE MARKETING PLAN
  2. 2. ONLINE MARKETING PLAN OBJECTIVES 88% of consumers begin their home search on the internet Reach the widest audience of potential buyers More buyers = better chance of finding one willing to meet your terms, price and desired closing date
  3. 3. NEW MOVER SURVEY 94.3% said internet was becoming more important than print YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
  4. 4. 32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  5. 5. NAR 2008 PROFILE OF HOME BUYERS & SELLERS FACTS ON WHAT IS WORKING AND WHAT IS NOT 2008 35 Signs Print ads Internet buyers are now here 30 25 2004: More buyers found 20 their home on internet than from signs 15 2002: Internet 10 surpassed print ads 5 0 1997 1999 2001 2003 2004 2005 2006 2007 2008 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  6. 6. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) Your home will be on REALTOR.com® - where more consumers spend the most time Source: comScore Media Metrix, April 2009 
  7. 7. BEST OF BOTH WORLDS BUYERS SEARCH OUR LOCAL WEB SITE BUYERS WHO ARE JUST ON REALTOR.COM® BUYERS WHO SEARCH OUR LOCAL SITE AND PRINT ADS REALTOR.COM® For illustrative purposes. Varies by broker and region.
  8. 8. Because REALTOR.com® has millions of listings… I will make yours stand out
  9. 9. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of the search aabove all other homes by adding more photos
  10. 10. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Place my cell phone on multiple points to increase buyer calls for your property
  11. 11. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a video or virtual tour 150 million Americans watch videos on the internet every month
  12. 12. FEATURED HOMES™ MARKETING SYSTEMSM • Front page positioning for your home
  13. 13. FEATURED HOMES™ MARKETING SYSTEMSM • Triple the number of buyers who see your home
  14. 14. FEATURED HOMES™ MARKETING SYSTEMSM • Exclusive position gets your home seen before all others
  15. 15. ONLINE LISTING PERFORMANCE REPORT • Weekly tracking report shows how many buyers are looking at your home ©2009 REALTOR.com® All rights reserved. rdc_listing_presentation_081909

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