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2011 at ConLife Panel on value of standards

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panel discussion on the value of standards

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2011 at ConLife Panel on value of standards

  1. 1. COPYRIGHT © 2008-2009 OSGi Alliance. All Rights Reserved ConLife 2011 Dr. Susan Schwarze Member of the Board and VP Marketing, OSGi Alliance Page 1
  2. 2. Panelists and Moderator • Markus Brehler, CEO and Founder, EnOcean Alliance • enocean alliance defines a wireless standard for self-powered wireless monitoring and control systems for sustainable buildings (protocol) • Marcin Hanclik, Member of the DLNA Board of Directors • DLNA defines an interoperability standard and a protocol for a network of home entertainment devices • Dr. Dimitar Valtchev (ProSyst), representative of HGI • HGI defines a functional device definition standard (defines hardware and software of gateways) • Dr. Lindsay Frost, representative of BBF • BBF defines both a functional device definition (e.g. TR-124) and protocols (e.g. TR-069) for broadband wireline solutions • Luise Kranich, Connected Living – Innovation Center • Connected Living supports the development of a holistic perception for Smart Home /Connected Living • Dr. Susan Schwarze, Board Member and VP Marketing, OSGi Alliance • OSGiA defines a component oriented execution environment, assuring interoperability, and provides a programming model to facilitate the componentization of software modules and applications Page 2 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved
  3. 3. Advantages of Standards vs. Proprietary • Reduce risk • Multiple sources / suppliers / expertise • Increase interoperability • Standards-based interop-testing finds most inconsistencies • Quality/Cost ratio is improved • Network Effect brings large economies of scale • Industry collaboration increase quality of the standard • Competition between suppliers increases quality of products / services • Flexibility • Switching costs reduced • Can deploy internationally, and still find local expertise • Durability of solution • Multiple industry stakeholders foster long term investments • Single vendor approaches often abandoned more quickly Page 3 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved
  4. 4. SDO Landscape is very broad mobile Application/Req.Transport fixed SmartHouse Roadmap project JCA-HN M2M RCS Based on input from NEC – this diagram is not exhaustive Page 4 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved
  5. 5. Complaints about Standards • „Thousands of standards to choose from“ • Heterogenius landscape, fragmented solutions • Competition between standardization organizations (SDO‘s) • "Not Invented Here" Syndrome (hard to adapt to other specs) • Incompatibility between standardized solutions / versions • Commercial competition and personal clashes between SDO delegates • Long decision-making process, "glacial consensus" • Long development cycles: "innovation in Phase 0, results in 3" • Hidden IPR despite FRAND intentions • Global standards rare, typical is Euro/Asian/USA blocks Page 5 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved
  6. 6. • Too many standards • Fragmented or competing solutions • Parallel participation and involvement of companies in many SDO‘s at the same time • Break-through by division of work • More efficient development (time AND money) • Faster deployment of a common standardized solution that is faster accepted by the market Isn‘t SDO cooperation key? Page 6 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved
  7. 7. 777 Example: Close collaboration of SDO’s can provide solutions for complex, end-to-end service delivery home network home network WANWAN 1 1 2 3 4 4 2 3 Textbox HeadlineCollaboration of industry fora Textbox HeadlineStatus of reference points  Remote Management of SW environment & modules Broadband Forum started to define a data model and possible TR-069 changes for the management of software modules on the CPE.  Gateway architecture, functions and functional profiles The HGI defines a requirements specification for “Software Execution Environments on the HG” (RWD008-R3).  Defined API to gateway functions OSGi works on a specification “Home Gateway Device Admin” that provides secure access for modules to the core functions of a home gateway.  Local Management UPnP Forum provides a specification for basic management, configuration management, software management. Service Providers
  8. 8. 888 Option: Enhanced collaboration for an exisiting SDO cooperation home network home network WANWAN Service Providers 1 1 2 3 4 4 2 3 Textbox HeadlineCollaboration of industry fora Textbox HeadlineStatus of reference points  Remote Management of SW environment & modules Broadband Forum started to define a data model and possible TR-069 changes for the management of software modules on the CPE.  Gateway architecture, functions and functional profiles The HGI defines a requirements specification for “Software Execution Environments on the HG” (RWD008-R3).  Defined API to gateway functions OSGi works on a specification “Home Gateway Device Admin” that provides secure access for modules to the core functions of a home gateway.  Local Management UPnP Forum provides a specification for basic management, configuration management, software management. M2M Page 8 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved
  9. 9. Topics for panel discussion • What is your definition of a Smart Home? ... and why you should care? • When will this definition of Smart Home be adopted by the mass market? • Importance of cooperation • What are the main hurdles to overcome for such liaisons? • Which liaisons are already established and for what reason? • Pro‘s and con‘s of standardization • Forecast for the next 10 years • Get involved: • http://www.conlife.de/de/conlife/diemesse/kongressprogramm/online_frage/inde x.php ) • The Twitter hashtag is: #Conlife Page 9 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved
  10. 10. Topics for panel discussion • What is your definition of a Smart Home? ... and why you should care? • When will this definition of Smart Home be adopted by the mass market? • Importance of cooperation • What are the main hurdles to overcome for such liaisons? • Which liaisons are already established and for what reason? • Pro‘s and con‘s of standardization • Forecast for the next 10 years • Get involved: • http://www.conlife.de/de/conlife/diemesse/kongressprogramm/online_frage/inde x.php ) • The Twitter hashtag is: #Conlife Page 9 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved

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