1.
83-87 Ranelagh, Dublin,
D06 E0H1, Ireland
info@xtremepush.com
Maxautomation is a powerful tool that allows you to create automated workflows to engage with customers at key stages
throughout their journey. Intelligently guide your audience towards outcomes that are “win-win”, enhancing their
experience whilst driving your brand’s business goals at speed and scale.
- Automate your campaigns to
ensure customers receive each
message at the optimal
moment.
- This could be in real-time, as
the opportunity occurs, or after
a specified period of time has
elapsed.
-You have full control over
campaign delivery.
- Maxautomation is designed to
drive core business goals, from
encouraging online loan
applications to promoting cross-sell
opportunities and successfully
onboarding new app users.
- Whatever you want to achieve,
Maxautomation will help you realise
your objectives.
- Orchestrate cross-channel
campaigns with ease. Visualise
your campaigns in a clear layout
that makes intuitive sense.
- Cascading flows with multiple
decision-branches can be created
quickly.
- Select the best engagement
channel for each individual
customer (based on opt-in status,
engagement rates etc).
- All messages throughout the
workflow have detailed reporting
available i.e. delivery, open,
click/engagement rates.
- Measure the current
effectiveness of every touchpoint,
identify where you can improve
the journey and make
adjustments quickly (content,
channel or timing).
- This is the initial reason the user/customer starts the journey (information from the SDK for example).
- This is based on behaviour (e.g. completing/not completing a loan application), profile attributes or other criteria.
- These can be actual dates, lengths of time or even attributes from individual customer profiles (such as renewal dates
i.e. send email 30 days before X renewal date).
- The reason why a user goes down a particular route within the journey.
- This is simply controlling the segmentation.
- Example: If the customer is App Registered, then send an App Push. If not, then send an SMS.
- It can be based on Profile Attributes, previous behaviour, and predetermined segments.
- You can choose which engagement channels to use when communicating.
- Email, SMS, Push, etc.
- You can also create and edit this content within the tool for quick and easy optimisation.
- Rich content capability is available for all channels used.
- Creates natural endpoints for each possible decision-branch within the workflow.
- Analyse how many customers have completed the journey all the way through to each endpoint. Measure the success of
each branch of the journey and optimise accordingly.
Each journey is built around the following elements;

2.
- The campaign trigger is a Loan Application Drop-Off.
- The first step is a delay of 1 Day after this has happened.
- All customers who have dropped off will then be sent an App Push that brings them back to the loan application form.
- A delay of 3 Days is set before the next step.
- After this time has elapsed, we ask the query Was the App Push Opened? before taking the next action.
- A branch is then created depending on whether it was opened or not.
- If they have Completed the Application then the goal has been reached and no further action is needed.
- If they Have Not completed the application, a Second App Push is sent, as this is a channel the customer likes to engage with.
- And so on...
- If the App Push Was Not Opened, we will then Send an Email to re-engage the loan application as push is not the optimal channel
to engage this customer with.
- And so on...
83-87 Ranelagh, Dublin,
D06 E0H1, Ireland
info@xtremepush.com