Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Maxautomation journey builder


Published on

Discover more about the Xtremepush customer journey builder ahead of our webinar on Thursday 28 May.

Published in: Software
  • Be the first to comment

  • Be the first to like this

Maxautomation journey builder

  1. 1. 83-87 Ranelagh, Dublin, D06 E0H1, Ireland Maxautomation is a powerful tool that allows you to create automated workflows to engage with customers at key stages throughout their journey. Intelligently guide your audience towards outcomes that are “win-win”, enhancing their experience whilst driving your brand’s business goals at speed and scale. - Automate your campaigns to ensure customers receive each message at the optimal moment. - This could be in real-time, as the opportunity occurs, or after a specified period of time has elapsed. -You have full control over campaign delivery. - Maxautomation is designed to drive core business goals, from encouraging online loan applications to promoting cross-sell opportunities and successfully onboarding new app users. - Whatever you want to achieve, Maxautomation will help you realise your objectives. - Orchestrate cross-channel campaigns with ease. Visualise your campaigns in a clear layout that makes intuitive sense. - Cascading flows with multiple decision-branches can be created quickly. - Select the best engagement channel for each individual customer (based on opt-in status, engagement rates etc). - All messages throughout the workflow have detailed reporting available i.e. delivery, open, click/engagement rates. - Measure the current effectiveness of every touchpoint, identify where you can improve the journey and make adjustments quickly (content, channel or timing). - This is the initial reason the user/customer starts the journey (information from the SDK for example). - This is based on behaviour (e.g. completing/not completing a loan application), profile attributes or other criteria. - These can be actual dates, lengths of time or even attributes from individual customer profiles (such as renewal dates i.e. send email 30 days before X renewal date). - The reason why a user goes down a particular route within the journey. - This is simply controlling the segmentation. - Example: If the customer is App Registered, then send an App Push. If not, then send an SMS. - It can be based on Profile Attributes, previous behaviour, and predetermined segments. - You can choose which engagement channels to use when communicating. - Email, SMS, Push, etc. - You can also create and edit this content within the tool for quick and easy optimisation. - Rich content capability is available for all channels used. - Creates natural endpoints for each possible decision-branch within the workflow. - Analyse how many customers have completed the journey all the way through to each endpoint. Measure the success of each branch of the journey and optimise accordingly. Each journey is built around the following elements;
  2. 2. - The campaign trigger is a Loan Application Drop-Off. - The first step is a delay of 1 Day after this has happened. - All customers who have dropped off will then be sent an App Push that brings them back to the loan application form. - A delay of 3 Days is set before the next step. - After this time has elapsed, we ask the query Was the App Push Opened? before taking the next action. - A branch is then created depending on whether it was opened or not. - If they have Completed the Application then the goal has been reached and no further action is needed. - If they Have Not completed the application, a Second App Push is sent, as this is a channel the customer likes to engage with. - And so on... - If the App Push Was Not Opened, we will then Send an Email to re-engage the loan application as push is not the optimal channel to engage this customer with. - And so on... 83-87 Ranelagh, Dublin, D06 E0H1, Ireland