How can you tell your library’s story in a way that will increase public support? Digital stories can be used for advocacy efforts, from raising awareness to fundraising campaigns to taking political action. Libraries can develop a compelling story using video, and leverage that story to show the impact they have in the community. This free webinar identify how to use digital storytelling for advocacy, as well as good practices for video production and digital storytelling. Presenters share a list of technology tools that will help you develop top-notch stories.

1. Lights, Camera, Advocacy to Action:
Digital Storytelling for Libraries
April 26, 2017

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Presenters
Chat: Susan Hope Bard
Twitter: @techsoup4libs / #ts4libs
Crystal Schimpf
TechSoup for Libraries
San Francisco, CA
Ale Bezdikian
TechSoup
San Francisco, CA
Michael Dunn
Daviess County Public Library
Owensboro, KY

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Type Goal
General Awareness
Action-Driven Fundraising
Political Vote Yes
Library Advocacy

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Setting an Advocacy Goal
What are you trying to accomplish?
What is the community need?
Who is your audience?
How can they help?
Why does it matter?

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1. Awareness: Libraries Transform
2. Action: Envision a New Library
3. Vote Yes: Best Kept Secret in Town
Examples:
Digital Storytelling for Advocacy

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Awareness: Libraries Transform
Pickering Public Library

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Action: Envision a New Library
Pleasant Hill Public Library

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Vote Yes: Best Kept Secret
Southeast Steuben County Library

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Storytelling & Advocacy Resources
Turning the Page – PLA
Citizens-Save-Libraries Power Guide – UfL
Vote Libraries – EveryLibrary
TechSoup Storymakers

18. Image: The Magic Tuba Pixie, https://www.flickr.com/photos/the-magic-tuba-pixie/4137160460
Tip #1:
Get to know your audience.
Who are they? Where are they? What do they like and dislike?

19. Image: The Magic Tuba Pixie, https://www.flickr.com/photos/the-magic-tuba-pixie/4137160460
Tip #2:
Storymining is
fun!
• Ask your patrons and staff
• You might already know it
• Focus on one impactful thing

20. Tip #3:
Have a heart!

21. Tip #4:
Show a
transformation or
transform
yourself!

22. Image: https://www.flickr.com/photos/silent7seven/331535486
Tip #5:
Have a hero.
Be a hero.

23. Tip source: Pixar
Tip #6:
Just do it.
Then you can
start fixing it.

26. Image: http://www.quickmeme.com/meme/3pfqly

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Budget #1: Low ($)
Camera
Personal Smartphone
MoviePro/FiLMiC Pro App
$0
$5-$10
Tripod DIY Binder Clip Tripod $3-5
Microphone Movo PM10 Lavalier $15-20
Lights
Clamp Light/Halogen Bulb
Reflectors
$13
$11
TOTAL $35-60

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Camera
Point-and-shoot
DSLR
$200-500
$400+
Tripod Joby GorillaPod $15-50
Microphone Shotgun microphone $80-$200
Lights
DIY Lighting Kit
Fancierstudio
$100
$140
TOTAL $400-$900
Budget #2: Medium-High ($$$)

29. Equipment
Checklist
 Camera
 Microphone
 Tripod
 Lights
 Storage

30. Collect,
Organize,
Script
• Storyboard
• Script
• Production schedule
• Log your shots

37. Pick Your Platform
Image: https://awitchsdream.wordpress.com/2014/11/06/the-hogwarts-express/

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Free Paid
Windows Movie Maker Adobe Premiere Pro
Apple iMovie Corel VideoStudio Pro
YouTube’s Video Editor Final Cut Pro
Lightworks Free Lightworks Pro
Video Editing Platforms

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Platform Video Limit
Instagram 60 seconds
YouTube 15 minutes
Facebook 20 minutes
Vimeo
Free: 500 MB/wk
Plus: 5GB/wk
Pro: Unlimited
Pick Your Publishing Platform

40. • Share on social
media
• Reach out
• Ask others to share
• Tweet it at celebrities
• Contact websites and
newsletters
Marketing
and
Promotion

42. Libraries Transform Teaser:
Daviess County Public Library
https://youtu.be/Itcfao78Abc

44. “YOUR LIBRARY HAS A VIDEOGRAPHER?”
– A BRIEF BACKGROUND
- Michael Dunn , videographer for Daviess
County Public Library
- Oral histories - WW2 veterans
- 100+ promoted programs per year
- Video as a marketing tool
- Produce and promote

45. “SUPPORTING THE VISUAL ARTS”
EMBRACING LOCAL ARTISTS
- Horror films have been
shot here
- Patrons as PA’s
- Programs for local
filmmakers
- Library short films
- Documentaries
- More programs

46. “NOT JUST A ROOM FULL OF BOOKS”
JUMPING ONBOARD ALA’S CAMPAIGN
- Libraries Transform
campaign
- Public Perception
- We made a
documentary
- Collaboration

47. “PROCESS AND PLANNING”
SETTING UP A SYSTEM
- Scheduling
- 3 part process
- Importance of interviews
first
- Packing Light
- Canon DSLR’s
- Zoom Audio Products

48. “SO…WE HIT THE ROAD”
FILMING
- Visited 8 local libraries
- Highlight our own
- Interviews
- No more than 3 questions
- Physical features of each
building / Library
Highlights

49. “THE CUTTING ROOM FLOOR”
EDITING ALL THE FOOTAGE
- Slicing down to get
base story
- B-Roll
- Teaser
- Grab attention
- Cutting things I liked

50. “MY SUGGESTIONS”
LESSONS I LEARNED
- Plan for Extra Time
- Interviews brief and to the point
- Don’t be afraid to cut
- Film as much as
possible…BUT
- Interviews = cake, B-roll = icing
- Prepare, have fun, and be
creative

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Please type your questions in the chat window. Send twitter questions to @techsoup4libs
Questions?
Ale Bezdikian
TechSoup
San Francisco, CA
Michael Dunn
Daviess County Public Library
Owensboro, KY

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