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This presentation was prepared for a keynote I gave at the Direct Marketing Association of Detroit in April 2017. My talk explored how marketing communications professionals need to understand the implications of Artificial Intelligence to survive. It explores various use cases and the implications for those in the fast evolving marketing profession. It's critical to keep your skills current to fend off the robots, but more importantly, thrive by using emerging AI MarTech capabilities to drive smarter, more efficient and effective marketing programs and campaigns.