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Social Media 301: Beyond Facebook, Twitter & YouTube


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Social Media 301 presentation given at the 2011 Association of Junior Leagues International Fall Leadership Conference in Baltimore, MD.

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Social Media 301: Beyond Facebook, Twitter & YouTube

  1. 1. Social Media 301: BeyondFacebook, Twitter & YouTube Susan Chavez Nonprofit Consultant
  2. 2. Today we will learn about... • Blogging alternatives • Geosocial networking (& Location Based Services) • Mobile websites & mobilization
  3. 3. Blogging Alternatives
  4. 4. Blogging AlternativesWhy not use a traditional blog?• Little time for writing – Meant to be short-form – Informal versus formal• More dynamic – Made for multimedia• Easy to update – Update on-the-go: mobile
  5. 5. Blogging Alternatives• Tumblr• Posterous• Storify*
  6. 6. Blogging AlternativesTumblr• Short-form blog platform that allows users to post text, images, videos, links, quotes and audio. Posting can be done via computer, phone or email. Users can follow other users, or choose to make their tumblelog private.
  7. 7. Blogging Alternatives
  8. 8. Blogging Alternatives 8
  9. 9. Blogging Alternatives 9
  10. 10. Blogging Alternatives 10
  11. 11. Blogging AlternativesPosterous• Simple blogging platform that supports integrated and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes. Posting is particularly suited for mobile blogging. Mobile methods include sending an email, with attachments of photos, MP3s, documents, and video (both links and files).
  12. 12. Blogging Alternatives 12
  13. 13. Blogging Alternatives 13
  14. 14. Blogging Alternatives 14
  15. 15. Blogging Alternatives 15
  16. 16. Blogging AlternativesStorify• A platform to create stories using social media such as Twitter, videos and photos. Users search social media platforms and drag individual elements together to create a story. Elements can be reordered and text can be added to give a story more context.
  17. 17. Blogging Alternatives 17
  18. 18. Blogging Alternatives 18
  19. 19. Blogging Alternatives 19
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  21. 21. Blogging AlternativesAdditional suggested uses:• Temporary blog until launch of official blog• Live blog events – Describe event – Post photos, video and/or audio• Share content from partner websites
  22. 22. Blogging AlternativesCan blogging & microblogging coexist?• Yes! – Content that doesn’t “fit” blog – Unedited content – Teaser content for blog or website – Multimedia: photos & video • Amateur quality
  23. 23. Geosocial Networking
  24. 24. Geosocial NetworkingWhat is it?• Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics. User-submitted location data or geolocation techniques can allow social networks to connect and coordinate users with local people or events that match their interests.
  25. 25. Geosocial Networking ??? 25
  26. 26. Geosocial NetworkingWhy does this matter for nonprofits?• Get on the map! - Increased brand awareness• Insight on visitors - Ideas for sponsorships/partnerships• Fundraising potential - Interesting marketing angle
  27. 27. Geosocial Networking Sign in sheet 27
  28. 28. Geosocial Networking Requires a smartphone 28
  29. 29. Geosocial NetworkingLocation withsatellite access(just about everywhere) 29
  30. 30. Geosocial Networking Location-based service application 30
  31. 31. Geosocial Networking Choose your location & check in 31
  32. 32. Geosocial Networking Share your location with friends 32
  33. 33. Geosocial Networking Check in 33
  34. 34. Geosocial Networking Receive reward! 34
  35. 35. Geosocial NetworkingWhy check-in?• Built-in reward system - Compete with friends• Sharing• Discover new experiences• Establish bonafides - Trendsetter - Expert• Receive tangible rewards from businesses - Free stuff - Discounts
  36. 36. Geosocial Networking• 4.6 billion people worldwide use mobile phones – 290 million in the U.S. – 85% of U.S. adults*• 17% of adult internet users report using geosocial services to share their location**• 2011 predicted to be a break out year for geosocial applications• 600+ million on Facebook• 105+ million on Twitter – Over half of Twitter users are women* “Generations and Gadgets” February 3, 2011. Pew Internet & American Life Project.** “Information 2.0 and Beyond: Where are we, where are we going?” March 29, 2011. Pew Internet &American Life Project.
  37. 37. Geosocial NetworkingExisting Platforms• Foursquare• Gowalla• Google Latitude• Yelp• Loopt• SCVNGR
  38. 38. How Nonprofits AreUsing LocationBased Services
  39. 39. Geosocial NetworkingCheck-in for Charity• Save the Children Haiti Relief Fund fundraiser• Held during 2010 South by Southwest Conference• Corporate sponsorship by Microsoft & PayPal• 25¢ donated per Foursquare check-in (capped at $15,000)• Cap reached with 35,000 check-ins in 48 hours 39
  40. 40. Geosocial NetworkingFeeding America• 2010 Thanksgiving Hunger Awareness Campaign• Collaboration with Waze – Foursquare integration• Prominent displays of food banks on map – Navigation directions provided• $1 per check-in capped at $2,000 40
  41. 41. Geosocial NetworkingBig Love Little Hearts• Small nonprofit, funds lifesaving surgery for children in developing countries with congenital heart defects• Asked followers to leave a tip (fact about congenital heart defects) during check-ins – Followers used “100x100” hashtag• Check-in/tip reader donates $1 per check-in (capped at $25,000) – Donor was recipient of corrective surgery for congenital heart defect who saw check-in on a friend’s Facebook wall
  42. 42. Geosocial NetworkingSuggested tips:• Claim your League’s headquarters – Encourage members to check-in – Create tips focused on your community impact and/or history – Announce info sessions (if held at HQ)• Check-in in the community – Use League’s Twitter handle or a custom hashtag – Create tips at League-founded agencies, sites of League work• Develop specials for community members – Gift item for check-in at info sessions – Extra raffle ticket for drawings at events using League name/ Twitter handle or hashtag 42
  43. 43. Geosocial Networking 43
  44. 44. Mobile Websites
  45. 45. Mobile Websites• 47% of adults in the U.S. obtain information via their mobile device* – 30% use the devices to get information or news about their local community*• 55% of mobile phone users go online via mobile device daily• 38% increase in mobile email viewing between 2009-2010• 52% increase in mobile online searches• Easier & cheaper than developing a mobile app“How mobile devices are changing community information environments.” March 14, 2011.Pew Internet & American Life Project.
  46. 46. Mobile Websites
  47. 47. Mobile Websites
  48. 48. Mobile Websites
  49. 49. Mobile Websites
  50. 50. Mobile Websites
  51. 51. Mobile WebsitesQR code• Quick Response code• Two-dimensional bar code image• Used to open a link to a website, send a SMS, or dial a phone number when scanned• Increasingly used to engage with mobile phone users
  52. 52. Mobile WebsitesUsing QR codes• Direct to “Contact Us” page – Embed social media links• Link to campaign page – Donate Now page• Email list sign-up• Embed location direction – Info session location – Event location
  53. 53. Mobile WebsitesNonprofits using QR codes• Arts Horizon – On print materials to direct to website• Ohio Association of Second Harvest Foodbanks – On brochures to promote low-cost tax prep to clients• The Big Wild – “Do Something Small to Save Something Big” online petition drive to save British Columbia’s Flathead River Valley
  54. 54. Mobile WebsitesMobile Website Building Tips• Develop goals• Figure out which pages are most visited• Simplify – Images, if used, should be low-resolution• Keep content fresh – Latest news and/or blog post should be featured• Don’t forget social network profile links
  55. 55. Mobile WebsitesMobile Website Building Tips• Location Info – Link to Google or Bing map• Mobile optimize donation page• Contact your website developer• Test!
  56. 56. Thank You! Questions? Contact Me!