3. Plant Something! Plant Maine!
Grassroots, nationally established campaign led
locally by Maine Landscape & Nursery Association.
Key objective: increase public support for local
growers, nurseries, garden centers, and
4. Key objective: raise awareness of benefits
Better Health – Be more active.
Community – Give back to your
Economy – Add more value to your
Environment – Be greener.
6. 3,322 Plant Something! Plant Maine!
Facebook followers, a 60% increase over 2017.
2nd ranked Plant Something Facebook
page, only behind the national page.
1,104 followers of Plant Something! Plant
Maine! Facebook Gardening Group.
933 Instagram followers.
11,000 interested in 2018 Maine Flower Show
Facebook Event Page, 307% increase over 2017.
7. Increased visibility through statewide campaign.
2018 - Actual
$29,055 TV campaign.
$43,030 of additional media exposure from the
Independent Garden Centers of Maine (IGCME)
who branded all of their seasonal television ads
with Plant Something! Plant Maine!
2019 - Projected
$27,500 TV media exposure from IGCME.
8. Maine Landscape & Nursery PR
Over 150 pieces of earned media for the Maine
Flower Show, Grow Maine Green Expo event and
industry awards, and Plant Something Weekend.
2.9 million total combined audience reached
through print and broadcast media.
100 + feature stories - print, broadcast, and online
media - about the Maine Flower Show and Plant
9. Maine Flower Show
20,000+ attended in 2018.
Over 75% are female.*
Majority are between the ages of 35-65
Over 75% are homeowners.*
Over 30% have HH income of over
Primary media buy demo: Women 25-64.
*Estimated based on traffic and data from other New England shows
10. Pollinator Garden Promotion
$26,723 of Maine Flower Show TV, Radio and
Print advertising featured Plant Something!
Plant Maine! as a lead sponsor.
Mystery Seeds promote Plant a Pollinator
Garden. 15,000 packets distributed in 2018.
PSPME! Maine Chair Tom Estabrook was
interviewed on Portland radio station Frank FM.
11. Retail Promotion
Plant Something! Plant Maine! Weekend
PSPME! June Weekend promotion banners
were featured in all of the Independent
Garden Centers of Maine Spring TV ads.
Geofencing Mobile campaign targeted all
consumers utilizing their mobile phone within
¼ mile of targeted areas (24 Lowes and Home
Depot stores in Southern and Central Maine).
85,392 impressions were served the Plant
Something Weekend Message.
12. Independent Garden Centers of Maine
2015 - 2016
Sales increased 22.34%
Jobs grew at a rate of 13.1%
2016 - 2017
Sales increased 7.23%
Jobs grew at a rate of 12%
A Measure of Growth
13. Maine is cultivating the next
generation of gardeners.
Maine School Garden Collaborative.
Maine School Gardens
14. Specialty crop bloc grant is funding new program
to develop lessons and lesson plans aligned with
state/national education standards.
Tools for the classroom and improved resources
for Maine’s 130+ existing school gardens.
Program includes developing and publishing Plant
Something for ME – new to the “Agriculture for
ME” book series from MAITC.
Will be available online with the goal of reaching
Maine School Garden Collaborative
15. For more information:
Don Sproul, MELNA Executive Director MngmtPlus@aol.com
Mark Faunce, Flower Show Chair firstname.lastname@example.org
Jody DeKupper, Independent Garden Centers of Maine Board Chair and Plant
Something! Plant Maine! Chair email@example.com
Mark Sprackland, Marketing, firstname.lastname@example.org
2018 Show at-a-glance (March 22 – 25, 2018)
4-day event, plus Premiere Night to benefit Good Shepherd Food Bank on March 21
Total attendance exposure = 20,000+ people
19,285 paid attendees from nearly 20 states, a 20% increase over 2017
500 volunteers, booth workers and others to support the event
135+ home and garden vendors, daily seminars and workshops, and a Veterans’ Appreciation Day featuring Travis Mills
12 competitive walk-through indoor display gardens, 13 total
14 judged awards for best display gardens, including People’s Choice award
“Way better than the recent Boston show…”
Sponsors - WGME, Portland Radio Group, MaineToday Media/Portland Press Herald, Maine Home + Design
Earned media coverage reached potential audience of more than 23.2 million, generated AVE of $269,000+
Focus of the MSGC will be on more immediate needs, specifically, tools for the classroom and improving resources for the 130+ existing school gardens.
MSGC succeeded in attracting funding for a whole new program to develop lessons and lesson plans aligned with state and national education standards to be available online with the goal of reaching 15-20,000 students. Program includes developing and publishing Plant Something for ME a book in the MAITC “Agriculture for ME” book series.
What Is Garden-based Learning?
Garden-based learning uses school or community gardens and garden programs that involve hands-on activities as a platform for instruction in many different areas of education.
Garden-based learning strengthens academic skills, social and life skills in areas of nutrition, leadership, and decision making.
In Maine, many organizations are doing important work in Ag education.
Maine Agriculture in the Classroom helps Maine kids improve their agricultural literacy,
Maine School Garden Network promotes and supports educational gardens for youth, and
ReTreeUs plants orchards with local schools and provides educational programs that empower young people and their families to grow their own home orchards and gardens.
tools for the classroom and improving resources for the 130+ existing school gardens. MSGC succeeded in attracting funding for a whole new program to develop lessons and lesson plans aligned with state and national education standards to be available online with the goal of reaching 15-20,000 students. Program includes developing and publishing Plant Something for ME a book in the MAITC “Agriculture for ME” book series.