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Susan Bouchard, Senior Business Development Manager<br />Enterprise Mashups Deliver Business Value<br />
Agenda<br />Measurable Business Benefits<br />What are Mashups?<br />Why Mashups Matter<br />Enterprise Mashups<br />Mashu...
 Measurable Business Benefits of Web 2.0<br />Source: McKinsey Quarterly (2009, September) . How companies are benefiting ...
What are Mashups?<br />US-Canada TelePresence Dashboard<br />Web-based Applications and Data<br />Enterprise Applications ...
Why Mashups Matter<br />Instantfeedback<br />US-Canada TelePresence Dashboard<br />Business identifiescapability needed<br...
Enterprise Mashups<br />
Sales Rack<br />Challenge: Selling content scattered across product and marketing sites<br />Solution: Content links aggre...
Mobile Bookings Report<br />Challenge: Key business report tedious to access on the go <br />Solution: Deliver actionable ...
Expertise Locator<br />Challenge: Deep technical expertise difficult to locate/access<br />Solution: Map expert location a...
Video Surveillance<br />Challenge: Multiple video feeds hard to monitor/manipulate<br />Solution: Click to view feeds inte...
Executive Dashboard<br />Challenge: Deluge of internal/external news, financial reports and metrics<br />Solution: Deliver...
Disaster Relief<br />Challenge: Difficult to find open airports to land relief planes<br />Solution: Map information from ...
Mashup Resources<br />
Creating Good Mashups<br />Learn from other mashup developers<br />Scan for new, innovative use cases<br />Let application...
Learn More<br />Building Mashups that Work, http://www.itworld.com/software/72793/building-mashups-work<br />Delivering Bu...
Enterprise Web 2.0 Fundamentals<br />1  An Introduction to Web 2.0<br />  2  User-Generated Content: Wikis, Blogs, Communi...
Questions?<br />
Enterprise Mashups Deliver Business Value
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Enterprise Mashups Deliver Business Value

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Enterprise 2.0 Conference, San Francisco, 4 Nov 2009 presentation.

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Enterprise Mashups Deliver Business Value

  1. Susan Bouchard, Senior Business Development Manager<br />Enterprise Mashups Deliver Business Value<br />
  2. Agenda<br />Measurable Business Benefits<br />What are Mashups?<br />Why Mashups Matter<br />Enterprise Mashups<br />Mashup Resources<br />Q&A<br />
  3. Measurable Business Benefits of Web 2.0<br />Source: McKinsey Quarterly (2009, September) . How companies are benefiting from Web 2.0: McKinsey Global Survey Results. Retrieved from http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432?gp=1<br />
  4. What are Mashups?<br />US-Canada TelePresence Dashboard<br />Web-based Applications and Data<br />Enterprise Applications and Data<br />Structured<br />Unstructured<br />Mashup<br />Lightweight Web pages or applications that<br />Transform, merge, or mix capabilities or information from two or more existing internal/external sources to<br />Deliver new functionality and offer broader insights<br />Source: Mashup (web application hybrid). Retrieved from http://en.wikipedia.org/wiki/Mashup_(web_application_hybrid)<br />
  5. Why Mashups Matter<br />Instantfeedback<br />US-Canada TelePresence Dashboard<br />Business identifiescapability needed<br />Prototype rapidlyassembled<br />Mashup testedand deployed<br />Mobile deviceaccess enabled<br />Weeks vs. months<br />Days<br />Hours<br />Reduce cost, development time (weeks vs. months)<br />Non-technical users can assemble, remix, and reuse<br />Enable fresh capabilities for new customers/markets<br />Free IT to focus on more complex applications<br />Forrester predicts global spending $4.6 billion by 2013 <br />Source: Young, Brown, Keitt, Owyang, Koplowitz & Lo.(2009). Global Enterprise Web 2.0 Market Forecast: 2007 To 2013. Retrieved from http://www.forrester.com/Research/Document/Excerpt/0,7211,43850,00.html<br />
  6. Enterprise Mashups<br />
  7. Sales Rack<br />Challenge: Selling content scattered across product and marketing sites<br />Solution: Content links aggregated in one location, reducing search and retrieval time <br />Result: Increased sales productivity<br />Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 273). Indianapolis: Cisco Press. <br />
  8. Mobile Bookings Report<br />Challenge: Key business report tedious to access on the go <br />Solution: Deliver actionable content to mobile device of CEO and sales leaders<br />Result: Faster decision-making and immediate response to changes in the business<br />Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 269). Indianapolis: Cisco Press. <br />
  9. Expertise Locator<br />Challenge: Deep technical expertise difficult to locate/access<br />Solution: Map expert location and integrate click to connect in real-time via chat, telephone or video call, Web conference, or email<br />Result: Increased collaboration and utilization of expertise<br />Source: Cisco on Cisco (2009). Virtual Sales Expertise Case Study: How Cisco Supports Virtual Access to Technical Experts. Retrieved from http://www.cisco.com/web/about/ciscoitatwork/collaboration/virtual_sales_expertise.html<br />
  10. Video Surveillance<br />Challenge: Multiple video feeds hard to monitor/manipulate<br />Solution: Click to view feeds integrated with click to chat with available security personnel <br />Result: Real-time physical security situation awareness and coordinated response<br />Source: Boulton, C. (2008, November 11) . IBM, Cisco Whip Up Video Surveillance Mashup In 8 Hours. Retrieved from http://www.eweek.com/c/a/Application-Development/IBM-Cisco-Whip-Up-Video-Surveillance-Mashup-in-8-Hours/?kc=rss<br />
  11. Executive Dashboard<br />Challenge: Deluge of internal/external news, financial reports and metrics<br />Solution: Deliver actionable news and correlated business performance metrics/ indicators<br />Result: Faster, more effective decision-making and response<br />Source: Barbosa, D. (2009, August 12). Executive Awareness Dashboard: DowJones Client Solutions. (p. 7). <br />
  12. Disaster Relief<br />Challenge: Difficult to find open airports to land relief planes<br />Solution: Map information from disparate systems based on key search parameters – location, condition, and runway size<br />Result: Interagency collaboration and information sharing<br />Source: Barnes, D. (2009). Boeing Mashup using IBM Mashup Center. Retrieved from http://www.youtube.com/watch?v=6xB0psBjpjI<br />
  13. Mashup Resources<br />
  14. Creating Good Mashups<br />Learn from other mashup developers<br />Scan for new, innovative use cases<br />Let application owners help ID data sources <br />Involve IT early to ease governance concerns<br />Combine internal/external data in new ways <br />Enable user productivity and effectiveness<br />Create catalogue of capabilities to reuse/share<br />Transform<br />Merge<br />Mix<br />Source: ITworld. (2009, July 28). Building Mashups that Work. Retrieved from http://www.itworld.com/software/72793/building-mashups-work<br />
  15. Learn More<br />Building Mashups that Work, http://www.itworld.com/software/72793/building-mashups-work<br />Delivering Business Value with Mashups, http://www.networkworld.com/community/node/43689<br />Introduction to Mashups, http://www.youtube.com/watch?v=3kDnbhKb2ow<br />IBM Mashup Center, http://www-01.ibm.com/software/info/mashup-center/<br />Kapow Technologies, http://kapowtech.com/<br />Mashup Patterns, http://www.mashuppatterns.com/<br />
  16. Enterprise Web 2.0 Fundamentals<br />1  An Introduction to Web 2.0<br /> 2  User-Generated Content: Wikis, Blogs, Communities, Collaboration, and Collaborative Technologies<br /> 3  Rich Internet Applications: Practices, Technologies, and Frameworks<br /> 4  Social Networking<br /> 5  Content Aggregation, Syndication, and Federation via RSS and Atom<br /> 6  Web 2.0 Architecture Case Studies<br /> 7  Tending to Web 3.0: The Semantic Web<br /> 8  Cloud Computing<br /> 9 Web 2.0 and Mobility<br />10  Web 2.0 @ Cisco: The Evolution<br />11  Cisco’s Approach to Sales 2.0<br /> Appendix<br />Cisco Press <br />= Written by Susan A. Bouchard<br />
  17. Questions?<br />

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