Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Types of Celebrity endorsements

7,881 views

Published on

Types of Celebrity endorsements

Published in: Marketing
  • I like this service ⇒ www.WritePaper.info ⇐ from Academic Writers. I don't have enough time write it by myself.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • My brother found Custom Writing Service ⇒ www.HelpWriting.net ⇐ and ordered a couple of works. Their customer service is outstanding, never left a query unanswered.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Follow the link, new dating source: ❤❤❤ http://bit.ly/39sFWPG ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ♥♥♥ http://bit.ly/39sFWPG ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Types of Celebrity endorsements

  1. 1. TYPES OF CELEBRITY ENDORSMENT
  2. 2. Testimonial: The celebrity acts as a spokesperson for the brand.
  3. 3. Imported: The celebrity performs a role known to the audience.
  4. 4. Invented: The celebrity plays a new, original role.
  5. 5. Observer: The celebrity assumes the role of an observer commenting on the brand.
  6. 6. Harnessed: The celebrity's image is integrated with the ad's storyline.

×