Streaming	TV
1	/	32
13.21% 74
29.82% 167
23.93% 134
14.82% 83
7.86% 44
6.96% 39
3.39% 19
Q1	How	frequently	do	you	watch	TV...
Streaming	TV
2	/	32
14.37% 77
15.49% 83
55.41% 297
9.51% 51
5.22% 28
Q2	How	has	the	frequency	of	your	TV
viewing	changed	i...
Streaming	TV
3	/	32
5.41% 29
11.01% 59
36.94% 198
16.23% 87
22.39% 120
6.90% 37
0% 0
1.12% 6
Q3	How	do	you	primarily	watch...
Streaming	TV
4	/	32
30.51% 18
69.49% 41
Q4	Have	you	cancelled	cable	TV	service
(Comcast,	Verizon	Fios,	AT&T	U-Verse,
Time	...
Streaming	TV
5	/	32
77.78% 14
5.56% 1
5.56% 1
11.11% 2
Q5	What	was	the	reason	you	cancelled	your
service?
Answered:	18	 Sk...
Streaming	TV
6	/	32
58.54% 24
7.32% 3
34.15% 14
Q6	What	is	the	reason	you	do	not	use	a
cable	TV	or	satellite	TV	service?
A...
Streaming	TV
7	/	32
Q7	What	do	you	use	your	streaming	service
for?	Please	rank	in	order	from	most	used	(1)
to	least-used	(...
Streaming	TV
8	/	32
52.53% 135
47.47% 122
Q8	Have	you	ever	used	streaming	services?
Answered:	257	 Skipped:	303
0% 20% 40%...
Streaming	TV
9	/	32
12.60% 16
25.20% 32
13.39% 17
39.37% 50
6.30% 8
5.51% 7
20.47% 26
26.77% 34
Q9	Why	did	you	stop	using	...
Streaming	TV
10	/	32
13.82% 34
21.14% 52
11.38% 28
30.89% 76
6.91% 17
14.63% 36
13.82% 34
39.43% 97
Q10	Why	don’t	you	use	...
Streaming	TV
11	/	32
10.98% 27
3.25% 8
10.16% 25
13.41% 33
62.20% 153
Q11	How	likely	are	you	to	cancel	your	cable
TV	servi...
Streaming	TV
12	/	32
36.56%
34
13.98%
13
19.35%
18
11.83%
11
12.90%
12
5.38% 5
Q12	Why	are	you	primarily	considering
cance...
Streaming	TV
13	/	32
46.11% 83
53.89% 97
Q13	Have	you	ever	used	streaming
services?
Answered:	180	 Skipped:	380
0% 20% 40%...
Streaming	TV
14	/	32
9.88% 8
34.57% 28
20.99% 17
45.68% 37
7.41% 6
8.64% 7
25.93% 21
9.88% 8
Q14	Why	did	you	stop	using	st...
Streaming	TV
15	/	32
19.10% 34
22.47% 40
14.04% 25
28.65% 51
6.18% 11
19.66% 35
25.28% 45
19.10% 34
Q15	Why	don’t	you	use	...
Streaming	TV
16	/	32
16.29% 29
4.49% 8
14.04% 25
17.42% 31
47.75% 85
Q16	How	likely	are	you	to	cancel	your
satellite	TV	se...
Streaming	TV
17	/	32
44.59%
33
9.46% 7
21.62%
16
10.81% 8
5.41% 4
16.22%
12
Q17	Why	are	you	considering	cancelling
satelli...
Streaming	TV
18	/	32
Q18	What	do	you	primarily	use	your
streaming	service	for?	Please	rank	in	order
from	most	used	(1)	to	...
Streaming	TV
19	/	32
Q19	What	do	you	use	your	cable	or	satellite
TV	service	for?	Please	rank	in	order	from
most	used	(1)	t...
Streaming	TV
20	/	32
0% 20% 40% 60% 80% 100%
1 2 3 4 5 6 7
8 9
Network	TV	programs 31.51%
69
29.68%
65
16.44%
36
9.13%
20
...
Streaming	TV
21	/	32
18.26% 40
7.31% 16
18.26% 40
11.87% 26
28.77% 63
15.53% 34
Q20	How	recently	have	you	added
streaming	...
Streaming	TV
22	/	32
71.69% 157
28.31% 62
Q21	Which	service	do	you	use	more	often?
Answered:	219	 Skipped:	341
0% 20% 40% ...
Streaming	TV
23	/	32
22.83% 50
43.38% 95
33.79% 74
Q22	Are	free	streaming	service(s)	included
in	your	cable	or	satellite	p...
Streaming	TV
24	/	32
16% 8
14.00% 7
30% 15
34% 17
6% 3
Q23	How	often	do	you	use	the	free
streaming	service	provided	throug...
Streaming	TV
25	/	32
20% 10
12% 6
20% 10
26% 13
22% 11
Q24	How	likely	are	you	to	keep	your	cable
or	satellite	package	for	...
Streaming	TV
26	/	32
16% 8
6% 3
18% 9
28.00% 14
32% 16
Q25	How	likely	are	you	to	cancel	your
satellite	TV	or	cable	TV	serv...
Streaming	TV
27	/	32
50% 17
29.41% 10
32.35% 11
26.47% 9
Q26	What	is	the	reason	you	would	cancel
your	satellite	or	cable	T...
Streaming	TV
28	/	32
49.50% 248
50.50% 253
Q27	Gender
Answered:	501	 Skipped:	59
0% 20% 40% 60% 80% 100%
Male
Female
Male
...
Streaming	TV
29	/	32
0% 0
19.36% 97
23.35% 117
32.73% 164
24.55% 123
Q28	Age
Answered:	501	 Skipped:	59
0% 20% 40% 60% 80%...
Streaming	TV
30	/	32
21.08% 98
15.05% 70
29.03% 135
17.42% 81
17.42% 81
Q29	Household	Income
Answered:	465	 Skipped:	95
0%...
Streaming	TV
31	/	32
0.80% 4
7.78% 39
28.14% 141
33.93% 170
29.34% 147
Q30	Education
Answered:	501	 Skipped:	59
0% 20% 40%...
Streaming	TV
32	/	32
5.47% 27
12.55% 62
11.34% 56
9.72% 48
15.99% 79
5.26% 26
7.69% 38
10.12% 50
21.86% 108
Q31	Location	(...
Upcoming SlideShare
Loading in …5
×

The Rise of Cord-Cutting: Cable TV vs. Streaming Services

1,180 views

Published on

  • Be the first to comment

The Rise of Cord-Cutting: Cable TV vs. Streaming Services

  1. 1. Streaming TV 1 / 32 13.21% 74 29.82% 167 23.93% 134 14.82% 83 7.86% 44 6.96% 39 3.39% 19 Q1 How frequently do you watch TV? Answered: 560 Skipped: 0 0% 20% 40% 60% 80% 100% Less than 1 hour a day 1-2 hours a day 2-3 hours a day 3-4 hours a day 4-5 hours a day More than 5 hours a day Nev er Less than 1 hour a day 1-2 hours a day 2-3 hours a day 3-4 hours a day 4-5 hours a day More than 5 hours a day Never Total 560 Answer Choices Responses
  2. 2. Streaming TV 2 / 32 14.37% 77 15.49% 83 55.41% 297 9.51% 51 5.22% 28 Q2 How has the frequency of your TV viewing changed in the past 12 months? Answered: 536 Skipped: 24 0% 20% 40% 60% 80% 100% My TV v iewing has decreased signif ican... My TV v iewing has decreased moderately ... My TV v iewing has stay ed the same o... My TV v iewing has increased moderately ... My TV v iewing has increased signif ican... My TV viewing has decreased significantly over the past 12 months My TV viewing has decreased moderately over the past 12 months My TV viewing has stayed the same over the past 12 months My TV viewing has increased moderately over the past 12 months My TV viewing has increased significantly over the past 12 months Total 536 Answer Choices Responses
  3. 3. Streaming TV 3 / 32 5.41% 29 11.01% 59 36.94% 198 16.23% 87 22.39% 120 6.90% 37 0% 0 1.12% 6 Q3 How do you primarily watch television programs currently? Answered: 536 Skipped: 24 0% 20% 40% 60% 80% 100% I watch only local channels v ... I watch only v ia streaming serv ices s... I watch only v ia cable TV serv ices e... I watch only v ia satellite TV serv ice... I watch v ia a combination of streami... I watch v ia a combination of streami... I use peer-to-peer sharing... I don’t watch TV I watch only local channels via antenna I watch only via streaming services such as Netflix, Hulu, Amazon Prime, iTunes, etc. I watch only via cable TV services e.g. Comcast, Time Warner Cable, AT&T U-Verse, Verizon Fios, etc. I watch only via satellite TV services e.g. DirecTV, Dish Network, etc. I watch via a combination of streaming and cable TV services I watch via a combination of streaming and satellite TV services I use peer-to-peer sharing services, e.g. Bit Torrent, to download and watch content for free I don’t watch TV Total 536 Answer Choices Responses
  4. 4. Streaming TV 4 / 32 30.51% 18 69.49% 41 Q4 Have you cancelled cable TV service (Comcast, Verizon Fios, AT&T U-Verse, Time Warner, etc.) or satellite TV service (DirecTV, Dish Network, etc.) in the past 12 months? Answered: 59 Skipped: 501 0% 20% 40% 60% 80% 100% Yes No Yes No Total 59 Answer Choices Responses
  5. 5. Streaming TV 5 / 32 77.78% 14 5.56% 1 5.56% 1 11.11% 2 Q5 What was the reason you cancelled your service? Answered: 18 Skipped: 542 0% 20% 40% 60% 80% 100% Streaming serv ices are cheaper th... Streaming serv ices hav e better... Streaming serv ices are more... I’m cutting back on my TV v iewing... Streaming services are cheaper than cable/satellite Streaming services have better selection than cable/satellite Streaming services are more convenient for on-demand programming than cable/satellite I’m cutting back on my TV viewing altogether Total 18 Answer Choices Responses
  6. 6. Streaming TV 6 / 32 58.54% 24 7.32% 3 34.15% 14 Q6 What is the reason you do not use a cable TV or satellite TV service? Answered: 41 Skipped: 519 0% 20% 40% 60% 80% 100% Streaming serv ices are cheaper th... Streaming serv ices hav e better... Streaming serv ices are more... Streaming services are cheaper than cable/satellite Streaming services have better selection than cable/satellite Streaming services are more convenient for on-demand programming than cable/satellite Total 41 Answer Choices Responses
  7. 7. Streaming TV 7 / 32 Q7 What do you use your streaming service for? Please rank in order from most used (1) to least-used (6) Answered: 58 Skipped: 502 0% 20% 40% 60% 80% 100% Original shows not av ailable ... Current, new release mov ies To watch shows while I’m trav eling Older mov ies (mov ies that hav e not b... Current telev ision programs... Older telev ision programs... 1 2 3 4 5 6 Original shows not available on cable or satellite 6.90% 4 10.34% 6 20.69% 12 22.41% 13 20.69% 12 18.97% 11 58 3.03 Current, new release movies 12.07% 7 15.52% 9 17.24% 10 27.59% 16 17.24% 10 10.34% 6 58 3.47 To watch shows while I’m traveling 1.72% 1 5.17% 3 10.34% 6 15.52% 9 20.69% 12 46.55% 27 58 2.12 Older movies (movies that have not been released in the past year) 5.17% 3 13.79% 8 29.31% 17 20.69% 12 18.97% 11 12.07% 7 58 3.29 Current television programs (programs still airing new episodes) 53.45% 31 25.86% 15 5.17% 3 8.62% 5 5.17% 3 1.72% 1 58 5.09 Older television programs (programs no longer airing episodes) 20.69% 12 29.31% 17 17.24% 10 5.17% 3 17.24% 10 10.34% 6 58 4.00 1 2 3 4 5 6 Total Average Ranking
  8. 8. Streaming TV 8 / 32 52.53% 135 47.47% 122 Q8 Have you ever used streaming services? Answered: 257 Skipped: 303 0% 20% 40% 60% 80% 100% Yes No Yes No Total 257 Answer Choices Responses
  9. 9. Streaming TV 9 / 32 12.60% 16 25.20% 32 13.39% 17 39.37% 50 6.30% 8 5.51% 7 20.47% 26 26.77% 34 Q9 Why did you stop using streaming services? (Check all that apply.) Answered: 127 Skipped: 433 0% 20% 40% 60% 80% 100% Streaming serv ice is more... There are skips, delay s, or... Long delay s in the ability to... Not all my programs are av ailable ... There are too many choices f or... Streaming serv ices are too... I can’t watch liv e TV v ia streaming... My cable TV serv ice prov ider i... Streaming service is more expensive There are skips, delays, or lower resolution while watching streamed TV Long delays in the ability to watch newly released movies Not all my programs are available on streaming services There are too many choices for programming via streaming services, I just like to channel surf Streaming services are too complicated I can’t watch live TV via streaming services My cable TV service provider is also my Internet provider, and I don’t want to unbundle the services Total Respondents: 127 Answer Choices Responses
  10. 10. Streaming TV 10 / 32 13.82% 34 21.14% 52 11.38% 28 30.89% 76 6.91% 17 14.63% 36 13.82% 34 39.43% 97 Q10 Why don’t you use streaming services? (Check all that apply.) Answered: 246 Skipped: 314 0% 20% 40% 60% 80% 100% Streaming serv ice is more... There are skips, delay s, or... Long delay s in the ability to... Not all my programs are av ailable ... There are too many choices f or... Streaming serv ices are too... I can’t watch liv e TV v ia streaming... My cable TV serv ice prov ider i... Streaming service is more expensive There are skips, delays, or lower resolution while watching streamed TV Long delays in the ability to watch newly released movies Not all my programs are available on streaming services There are too many choices for programming via streaming services, I just like to channel surf Streaming services are too complicated I can’t watch live TV via streaming services My cable TV service provider is also my Internet provider, and I don’t want to unbundle the services Total Respondents: 246 Answer Choices Responses
  11. 11. Streaming TV 11 / 32 10.98% 27 3.25% 8 10.16% 25 13.41% 33 62.20% 153 Q11 How likely are you to cancel your cable TV services in the next 12 months? Answered: 246 Skipped: 314 0% 20% 40% 60% 80% 100% Extremely likely Very likely Moderately likely Slightly likely Not at all likely Extremely likely Very likely Moderately likely Slightly likely Not at all likely Total 246 Answer Choices Responses
  12. 12. Streaming TV 12 / 32 36.56% 34 13.98% 13 19.35% 18 11.83% 11 12.90% 12 5.38% 5 Q12 Why are you primarily considering cancelling cable TV services? Answered: 93 Skipped: 467 0% 20% 40% 60% 80% 100% I’m cutting back on watching T... I’m cutting back on watching T... I’m considering switching... I’m considering switching... I’m considering switching... I’m considering switching... I’m cutting back on watching TV for cost savings purposes I’m cutting back on watching TV for reasons other than cost (felt I was watching too much TV, taking up too much time, etc.) I’m considering switching from cable TV to streaming services (Netflix, Hulu, Amazon Prime, iTunes, etc.) for cost savings purposes I’m considering switching from cable TV to streaming services (Netflix, Hulu, Amazon Prime, iTunes, etc.) for quality of service and programming purposes I’m considering switching from cable TV to satellite TV for cost savings purposes I’m considering switching from cable TV to satellite TV for quality of service and programming purposes Total 93 Answer Choices Responses
  13. 13. Streaming TV 13 / 32 46.11% 83 53.89% 97 Q13 Have you ever used streaming services? Answered: 180 Skipped: 380 0% 20% 40% 60% 80% 100% Yes No Yes No Total 180 Answer Choices Responses
  14. 14. Streaming TV 14 / 32 9.88% 8 34.57% 28 20.99% 17 45.68% 37 7.41% 6 8.64% 7 25.93% 21 9.88% 8 Q14 Why did you stop using streaming services? (Check all that apply.) Answered: 81 Skipped: 479 0% 20% 40% 60% 80% 100% Streaming serv ice is more... There are skips, delay s, or... Long delay s in the ability to... Not all my programs are av ailable ... There are too many choices f or... Streaming serv ices are too... I can’t watch liv e TV v ia streaming... My satellite TV serv ice prov ider i... Streaming service is more expensive There are skips, delays, or lower resolution while watching streamed TV Long delays in the ability to watch newly released movies Not all my programs are available on streaming services There are too many choices for programming via streaming services, I just like to channel surf Streaming services are too complicated I can’t watch live TV via streaming services My satellite TV service provider is also my Internet provider, and I don’t want to unbundle the services Total Respondents: 81 Answer Choices Responses
  15. 15. Streaming TV 15 / 32 19.10% 34 22.47% 40 14.04% 25 28.65% 51 6.18% 11 19.66% 35 25.28% 45 19.10% 34 Q15 Why don’t you use streaming services? (Check all that apply.) Answered: 178 Skipped: 382 0% 20% 40% 60% 80% 100% Streaming serv ice is more... There are skips, delay s, or... Long delay s in the ability to... Not all my programs are av ailable ... There are too many choices f or... Streaming serv ices are too... I can’t watch liv e TV v ia streaming... My satellite TV serv ice prov ider i... Streaming service is more expensive There are skips, delays, or lower resolution while watching streamed TV Long delays in the ability to watch newly released movies Not all my programs are available on streaming services There are too many choices for programming via streaming services, I just like to channel surf Streaming services are too complicated I can’t watch live TV via streaming services My satellite TV service provider is also my cable provider, and I don’t want to unbundle the services Total Respondents: 178 Answer Choices Responses
  16. 16. Streaming TV 16 / 32 16.29% 29 4.49% 8 14.04% 25 17.42% 31 47.75% 85 Q16 How likely are you to cancel your satellite TV services in the next 12 months? Answered: 178 Skipped: 382 0% 20% 40% 60% 80% 100% Extremely likely Very likely Moderately likely Slightly likely Not at all likely Extremely likely Very likely Moderately likely Slightly likely Not at all likely Total 178 Answer Choices Responses
  17. 17. Streaming TV 17 / 32 44.59% 33 9.46% 7 21.62% 16 10.81% 8 5.41% 4 16.22% 12 Q17 Why are you considering cancelling satellite TV services? Answered: 74 Skipped: 486 0% 20% 40% 60% 80% 100% I’m cutting back on watching T... I’m cutting back on watching T... I’m considering switching... I’m considering switching... I’m considering switching... I’m considering switching... I’m cutting back on watching TV for cost savings purposes I’m cutting back on watching TV for reasons other than cost (felt I was watching too much TV, taking up too much time, etc.) I’m considering switching from satellite TV to streaming services (Netflix, Hulu, Amazon Prime, iTunes, etc.) for cost savings purposes I’m considering switching from satellite TV to streaming services (Netflix, Hulu, Amazon Prime, iTunes, etc.) for quality of service and programming purposes I’m considering switching from satellite TV to cable TV for cost savings purposes I’m considering switching from satellite TV to cable TV for quality of service and programming purposes Total Respondents: 74 Answer Choices Responses
  18. 18. Streaming TV 18 / 32 Q18 What do you primarily use your streaming service for? Please rank in order from most used (1) to least used (6) Answered: 219 Skipped: 341 0% 20% 40% 60% 80% 100% Original shows not av ailable ... Current, new release mov ies To watch shows while I’m trav eling Older mov ies (mov ies that hav e not b... Current telev ision programs... Older telev ision programs... 1 2 3 4 5 6 Original shows not available on cable or satellite 24.66% 54 23.74% 52 15.98% 35 6.39% 14 13.70% 30 15.53% 34 219 3.93 Current, new release movies 19.63% 43 24.20% 53 18.72% 41 15.07% 33 11.42% 25 10.96% 24 219 3.93 To watch shows while I’m traveling 3.20% 7 11.87% 26 22.37% 49 13.24% 29 12.79% 28 36.53% 80 219 2.70 Older movies (movies that have not been released in the past year) 8.22% 18 14.16% 31 16.44% 36 35.16% 77 21.00% 46 5.02% 11 219 3.38 Current television programs (programs still airing new episodes) 28.31% 62 12.79% 28 12.33% 27 15.07% 33 24.20% 53 7.31% 16 219 3.84 Older television programs (programs no longer airing episodes) 15.98% 35 13.24% 29 14.16% 31 15.07% 33 16.89% 37 24.66% 54 219 3.22 1 2 3 4 5 6 Total Average Ranking
  19. 19. Streaming TV 19 / 32 Q19 What do you use your cable or satellite TV service for? Please rank in order from most used (1) to least-used (9). Answered: 219 Skipped: 341 Network TV programs Cable TV programs Liv e sports Local news National news DVR f unctions Mov ies On-demand mov ies On-demand TV programs
  20. 20. Streaming TV 20 / 32 0% 20% 40% 60% 80% 100% 1 2 3 4 5 6 7 8 9 Network TV programs 31.51% 69 29.68% 65 16.44% 36 9.13% 20 5.94% 13 2.28% 5 2.28% 5 0.91% 2 1.83% 4 219 7.40 Cable TV programs 25.11% 55 31.96% 70 20.55% 45 8.68% 19 5.02% 11 4.11% 9 1.37% 3 0.46% 1 2.74% 6 219 7.27 Live sports 10.50% 23 9.59% 21 16.89% 37 13.70% 30 10.96% 24 7.31% 16 9.59% 21 5.02% 11 16.44% 36 219 5.11 Local news 5.02% 11 5.02% 11 16.89% 37 30.59% 67 17.81% 39 9.59% 21 6.39% 14 6.39% 14 2.28% 5 219 5.49 National news 4.57% 10 6.85% 15 6.39% 14 16.44% 36 33.33% 73 15.53% 34 8.22% 18 4.11% 9 4.57% 10 219 5.05 DVR functions 15.53% 34 5.94% 13 7.31% 16 4.57% 10 6.85% 15 28.77% 63 12.79% 28 6.39% 14 11.87% 26 219 4.78 Movies 3.20% 7 5.94% 13 7.31% 16 9.13% 20 10.05% 22 21.00% 46 35.62% 78 5.02% 11 2.74% 6 219 4.36 On-demand movies 0% 0 3.20% 7 3.20% 7 4.11% 9 4.57% 10 5.48% 12 19.18% 42 51.14% 112 9.13% 20 219 2.86 On-demand TV programs 4.57% 10 1.83% 4 5.02% 11 3.65% 8 5.48% 12 5.94% 13 4.57% 10 20.55% 45 48.40% 106 219 2.67 1 2 3 4 5 6 7 8 9 Total Average Ranking
  21. 21. Streaming TV 21 / 32 18.26% 40 7.31% 16 18.26% 40 11.87% 26 28.77% 63 15.53% 34 Q20 How recently have you added streaming services to your cable or satellite TV service? Answered: 219 Skipped: 341 0% 20% 40% 60% 80% 100% Within the past 3 months 3-6 months ago 6-12 months ago 12-18 months ago 18-24 months ago I was primarily using... Within the past 3 months 3-6 months ago 6-12 months ago 12-18 months ago 18-24 months ago I was primarily using streaming services and recently added cable or satellite services Total 219 Answer Choices Responses
  22. 22. Streaming TV 22 / 32 71.69% 157 28.31% 62 Q21 Which service do you use more often? Answered: 219 Skipped: 341 0% 20% 40% 60% 80% 100% Cable or satellite Streaming Cable or satellite Streaming Total 219 Answer Choices Responses
  23. 23. Streaming TV 23 / 32 22.83% 50 43.38% 95 33.79% 74 Q22 Are free streaming service(s) included in your cable or satellite package? Answered: 219 Skipped: 341 0% 20% 40% 60% 80% 100% Yes No I don’t know Yes No I don’t know Total 219 Answer Choices Responses
  24. 24. Streaming TV 24 / 32 16% 8 14.00% 7 30% 15 34% 17 6% 3 Q23 How often do you use the free streaming service provided through your cable or satellite package? Answered: 50 Skipped: 510 0% 20% 40% 60% 80% 100% Extremely of ten Very of ten Somewhat of ten Rarely Nev er Extremely often Very often Somewhat often Rarely Never Total 50 Answer Choices Responses
  25. 25. Streaming TV 25 / 32 20% 10 12% 6 20% 10 26% 13 22% 11 Q24 How likely are you to keep your cable or satellite package for the purposes of accessing free streaming service(s)? Answered: 50 Skipped: 510 0% 20% 40% 60% 80% 100% Extremely likely Very likely Moderately likely Slightly likely Not at all likely Extremely likely Very likely Moderately likely Slightly likely Not at all likely Total 50 Answer Choices Responses
  26. 26. Streaming TV 26 / 32 16% 8 6% 3 18% 9 28.00% 14 32% 16 Q25 How likely are you to cancel your satellite TV or cable TV services in the next 12 months? Answered: 50 Skipped: 510 0% 20% 40% 60% 80% 100% Extremely likely Very likely Moderately likely Slightly likely Not at all likely Extremely likely Very likely Moderately likely Slightly likely Not at all likely Total 50 Answer Choices Responses
  27. 27. Streaming TV 27 / 32 50% 17 29.41% 10 32.35% 11 26.47% 9 Q26 What is the reason you would cancel your satellite or cable TV service? Answered: 34 Skipped: 526 0% 20% 40% 60% 80% 100% Streaming serv ices are cheaper th... Streaming serv ices hav e better... Streaming serv ices are more... I’m cutting back on my TV v iewing... Streaming services are cheaper than cable/satellite Streaming services have better selection than cable/satellite Streaming services are more convenient for on-demand programming than cable/satellite I’m cutting back on my TV viewing altogether Total Respondents: 34 Answer Choices Responses
  28. 28. Streaming TV 28 / 32 49.50% 248 50.50% 253 Q27 Gender Answered: 501 Skipped: 59 0% 20% 40% 60% 80% 100% Male Female Male Female Total 501 Answer Choices Responses
  29. 29. Streaming TV 29 / 32 0% 0 19.36% 97 23.35% 117 32.73% 164 24.55% 123 Q28 Age Answered: 501 Skipped: 59 0% 20% 40% 60% 80% 100% < 18 18-29 30-44 45-60 > 60 < 18 18-29 30-44 45-60 > 60 Total 501 Answer Choices Responses
  30. 30. Streaming TV 30 / 32 21.08% 98 15.05% 70 29.03% 135 17.42% 81 17.42% 81 Q29 Household Income Answered: 465 Skipped: 95 0% 20% 40% 60% 80% 100% $0 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $149,999 $150,000+ $0 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $149,999 $150,000+ Total 465 Answer Choices Responses
  31. 31. Streaming TV 31 / 32 0.80% 4 7.78% 39 28.14% 141 33.93% 170 29.34% 147 Q30 Education Answered: 501 Skipped: 59 0% 20% 40% 60% 80% 100% Less than high school degree High school degree Some college Associate or bachelor degree Graduate degree Less than high school degree High school degree Some college Associate or bachelor degree Graduate degree Total 501 Answer Choices Responses
  32. 32. Streaming TV 32 / 32 5.47% 27 12.55% 62 11.34% 56 9.72% 48 15.99% 79 5.26% 26 7.69% 38 10.12% 50 21.86% 108 Q31 Location (Census Region) Answered: 494 Skipped: 66 0% 20% 40% 60% 80% 100% New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacif ic New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific Total 494 Answer Choices Responses

×