SurveyMonkey Shakedown: Wearable Computer Devices

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Our latest installment of The SurveyMonkey Shakedown on Bloomberg West finds our CEO, Dave Goldberg, discussing wearable computers with Emily Chang. Are consumers on board?

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SurveyMonkey Shakedown: Wearable Computer Devices

  1. 1. Wearable Computing Q1 Have you heard of wearable computing devices? Answered: 656 Skipped: 0 Yes No I don’t know 0% 20% 40% 60% 80% 100%Answer Choices ResponsesYes 39.18% 257No 50.30% 330I don’t know 10.52% 69Total 656 1 / 20
  2. 2. Wearable Computing Q2 In your opinion, which industry would benefit most from wearable computing devices? Answered: 637 Skipped: 19 Retail Restaurants/F ood Service Healthcare/Me dicine Heavy industry/Manu facturing Science/Resea rch/Technolog y Entertainment Other (please specify) 0% 20% 40% 60% 80% 100%Answer Choices ResponsesRetail 5.18% 33Restaurants/Food Service 5.65% 36Healthcare/Medicine 58.56% 373Heavy industry/Manufacturing 4.08% 26Science/Research/Technology 14.13% 90Entertainment 7.54% 48Other (please specify) 4.87% 31Total 637 2 / 20
  3. 3. Wearable Computing Q3 Are you interested or uninterested in wearing computing devices (e.g., health sensors, smart watches)? Answered: 637 Skipped: 19 Extremely interested Very interested Moderately interested Neither interested nor... Moderately uninterested Very uninterested Extremely uninterested 0% 20% 40% 60% 80% 100%Answer Choices ResponsesExtremely interested 10.52% 67Very interested 12.56% 80Moderately interested 36.58% 233Neither interested nor uninterested 14.60% 93Moderately uninterested 8.16% 52Very uninterested 6.44% 41Extremely uninterested 11.15% 71Total 637 3 / 20
  4. 4. Wearable Computing Q4 Which type of wearable device interests you most? Answered: 380 Skipped: 276 Sensor enabled wrist wear Tech-sensitiv e textiles/c... Headset/eye glasses Medical devices that transmit b... 0% 20% 40% 60% 80% 100%Answer Choices ResponsesSensor enabled wrist wear 32.63% 124Tech-sensitive textiles/clothing 8.42% 32Headset/eye glasses 20.53% 78Medical devices that transmit body data to you and/or a 38.42% 146caregiverTotal 380 4 / 20
  5. 5. Wearable Computing Q5 Why are you most interested in [Q4]? Answered: 379 Skipped: 277 I like trying out the newest... I’m interested in enhancing/... I want to track my physical... I want to be healthier I have a health issue that I wan... It would make my life easier It would make my life more fun 0% 20% 40% 60% 80% 100%Answer Choices ResponsesI like trying out the newest gadgets 16.36% 62I’m interested in enhancing/augmenting my reality 12.40% 47I want to track my physical activity 24.27% 92I want to be healthier 20.58% 78I have a health issue that I want to better manage 13.46% 51It would make my life easier 7.65% 29It would make my life more fun 5.28% 20Total 379 5 / 20
  6. 6. Wearable Computing Q6 I would be more interested in wearable computing devices if it (select all that apply): Answered: 257 Skipped: 399 Allowed me to live a more healthy... Saved me time Kept me organized Provided additional knowledge ... Replaced the need to carry a mobile... None of the above 0% 20% 40% 60% 80% 100%Answer Choices ResponsesAllowed me to live a more healthy lifestyle 36.58% 94Saved me time 27.24% 70Kept me organized 22.96% 59Provided additional knowledge of my physical surroundings 19.84% 51Replaced the need to carry a mobile device 22.96% 59None of the above 35.41% 91Total Respondents: 257 6 / 20
  7. 7. Wearable Computing Q7 Have you ever purchased a wearable computing device or received one as a gift? Answered: 378 Skipped: 278 Yes No 0% 20% 40% 60% 80% 100%Answer Choices ResponsesYes 13.49% 51No 86.51% 327Total 378 7 / 20
  8. 8. Wearable Computing Q8 Which one did you purchase/receive? Answered: 51 Skipped: 605 FitBit JawBone Up Band Nike Fuel Band Nike+ System Pebble Smartwatch Recon-powered ski goggles BodyMedia Fit Core Vuzix Wrap 520AR Glasses Other (please specify) 0% 20% 40% 60% 80% 100%Answer Choices ResponsesFitBit 11.76% 6JawBone Up Band 1.96% 1Nike Fuel Band 3.92% 2Nike+ System 15.69% 8Pebble Smartwatch 1.96% 1Recon-powered ski goggles 1.96% 1BodyMedia Fit Core 5.88% 3Vuzix Wrap 520AR Glasses 0% 0Other (please specify) 56.86% 29Total 51 8 / 20
  9. 9. Wearable Computing Q9 How frequently do you use your wearable computing device? Answered: 51 Skipped: 605 Extremely frequently Very frequently Moderately frequently Slightly frequently Not at all frequently 0% 20% 40% 60% 80% 100%Answer Choices ResponsesExtremely frequently 25.49% 13Very frequently 9.80% 5Moderately frequently 19.61% 10Slightly frequently 19.61% 10Not at all frequently 25.49% 13Total 51 9 / 20
  10. 10. Wearable Computing Q10 Have you considered purchasing a wearable computing device? Answered: 327 Skipped: 329 Yes No 0% 20% 40% 60% 80% 100%Answer Choices ResponsesYes 35.78% 117No 64.22% 210Total 327 10 / 20
  11. 11. Wearable Computing Q11 Why did you not purchase a wearable computing device? Answered: 117 Skipped: 539 The price was too high I don’t have a need for this kind ... I don’t like the way it looked I don’t like the feel/added... I don’t know enough about it I already have too many gadgets I think it’s a fad Other (please specify) 0% 20% 40% 60% 80% 100%Answer Choices ResponsesThe price was too high 57.26% 67I don’t have a need for this kind of item 3.42% 4I don’t like the way it looked 3.42% 4I don’t like the feel/added weight of the product 0.85% 1I don’t know enough about it 24.79% 29I already have too many gadgets 0.85% 1I think it’s a fad 0% 0Other (please specify) 9.40% 11Total 117 11 / 20
  12. 12. Wearable Computing Q12 Why did you buy your wearable device? Answered: 51 Skipped: 605 It’s very useful It’s easy to use It looks cool I like trying out the newest... I want to track my physical... I want to be healthier I have a health issue that I wan... Just for fun Other (please specify) 0% 20% 40% 60% 80% 100%Answer Choices ResponsesIt’s very useful 1.96% 1It’s easy to use 1.96% 1It looks cool 0% 0I like trying out the newest gadgets 11.76% 6I want to track my physical activity 62.75% 32I want to be healthier 3.92% 2I have a health issue that I want to better manage 13.73% 7Just for fun 0% 0Other (please specify) 3.92% 2Total 51 12 / 20
  13. 13. Wearable Computing Q13 In the future, how likely would you be to buy an Apple smart watch? Answered: 51 Skipped: 605 Extremely likely Very likely Moderately likely Neither likely nor unlikely Moderately unlikely Very unlikely Extremely unlikely 0% 20% 40% 60% 80% 100%Answer Choices ResponsesExtremely likely 17.65% 9Very likely 11.76% 6Moderately likely 21.57% 11Neither likely nor unlikely 15.69% 8Moderately unlikely 11.76% 6Very unlikely 9.80% 5Extremely unlikely 11.76% 6Total 51 13 / 20
  14. 14. Wearable Computing Q14 In the future, how likely would you be to buy a Samsung smart watch? Answered: 51 Skipped: 605 Extremely likely Very likely Moderately likely Neither likely nor unlikely Moderately unlikely Very unlikely Extremely unlikely 0% 20% 40% 60% 80% 100%Answer Choices ResponsesExtremely likely 9.80% 5Very likely 17.65% 9Moderately likely 17.65% 9Neither likely nor unlikely 17.65% 9Moderately unlikely 15.69% 8Very unlikely 11.76% 6Extremely unlikely 9.80% 5Total 51 14 / 20
  15. 15. Wearable Computing Q15 In the future, how likely would you be to buy Google Glass? Answered: 51 Skipped: 605 Extremely likely Very likely Moderately likely Neither likely nor unlikely Moderately unlikely Very unlikely Extremely unlikely 0% 20% 40% 60% 80% 100%Answer Choices ResponsesExtremely likely 9.80% 5Very likely 9.80% 5Moderately likely 17.65% 9Neither likely nor unlikely 11.76% 6Moderately unlikely 11.76% 6Very unlikely 19.61% 10Extremely unlikely 19.61% 10Total 51 15 / 20
  16. 16. Wearable Computing Q16 Gender Answered: 635 Skipped: 21 Male Female 0% 20% 40% 60% 80% 100%Answer Choices ResponsesMale 54.33% 345Female 45.67% 290Total 635 16 / 20
  17. 17. Wearable Computing Q17 Age Answered: 635 Skipped: 21 < 18 18-29 30-44 45-60 > 60 0% 20% 40% 60% 80% 100%Answer Choices Responses< 18 0% 018-29 17.80% 11330-44 19.21% 12245-60 35.28% 224> 60 27.72% 176Total 635 17 / 20
  18. 18. Wearable Computing Q18 Household Income Answered: 590 Skipped: 66 $0 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $149,999 $150,000+ 0% 20% 40% 60% 80% 100%Answer Choices Responses$0 - $24,999 22.54% 133$25,000 - $49,999 18.31% 108$50,000 - $99,999 28.31% 167$100,000 - $149,999 16.61% 98$150,000+ 14.24% 84Total 590 18 / 20
  19. 19. Wearable Computing Q19 Education Answered: 635 Skipped: 21 Less than high school degree High school degree Some college Associate or bachelor degree Graduate degree 0% 20% 40% 60% 80% 100%Answer Choices ResponsesLess than high school degree 2.20% 14High school degree 9.92% 63Some college 28.35% 180Associate or bachelor degree 32.28% 205Graduate degree 27.24% 173Total 635 19 / 20
  20. 20. Wearable Computing Q20 Location (Census Region) Answered: 621 Skipped: 35 New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific 0% 20% 40% 60% 80% 100%Answer Choices ResponsesNew England 6.76% 42Middle Atlantic 12.40% 77East North Central 14.49% 90West North Central 7.73% 48South Atlantic 19.32% 120East South Central 3.86% 24West South Central 8.86% 55Mountain 8.05% 50Pacific 18.52% 115Total 621 20 / 20

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