Online surveys may not seem like the most crucial thing on your big to-do list. Nevertheless, you have access to web analytics and a host of other data analysis and monitoring tools to tell you how your business is doing. But do you know where you want your numbers to be? Are they growing as fast as you imagined them to? How different factors are contributing to the growth or decay of your return? We all wish to be on top of the market we operate in but how to do it? There’s no science. But by giving your customers a voice, you’ll learn what you could be doing better or what customers expect from the brand. Therefore, online surveys could play a crucial role in understanding what your customers want and how to address their needs.
Here are some online survey tips that will help you collect more responses and enjoy a greater insight into disparate business functions. Do checkout our blog at http://www.surveycrest.com/blog for more tips and tutorials.
10 Online Survey Tactics That Will Help You Garner More Response
The more often you connect with your audience, the
better response you will get. Thus, it is wise to create
custom survey forms for different point of
interactions. However, make sure you engage your
customers in a meaningful manner. Don't overwhelm
them with too many surveys.
Before you write a survey, conduct a
brief research on user demographics.
Get to know your audience. Use jargons
that are pertinent to the industry and
Define the purpose of survey and set goals
accordingly. Make surveys actionable by
navigating respondents through different landing
pages based on their response. Interactive
surveys drive greater return on investment and
help reduce Website bounce rate.
The world is going mobile. Make sure your
surveys cater to mobile audience i.e. use mobile
friendly survey software such as SurveyCrest,
keep questions to the point and prefer MCQs
over descriptive type.
If you wish to get maximum response, never password
protect or limit sharing of your survey. Let people spread
the survey freely through their social circles.
Ensure that answer choices are well planned.
Do not offer ambiguous answers. Be precise
and encompass all possible options so that
more and more people can relate and respond.
Social sharing could go a long mile when
it comes to online surveys. Encourage
participation on social media. Connect
with your audience on Facebook, Twitter,
LinkedIn or other social media platforms
and invite them to participate.
From comprehension to
distribution, make sure your users
are at ease with your survey. Ensure
that surveys are simple to
understand, quick to respond and
swift to share.
In the fast-paced business environment,
promoting surveys through traditional means is
not enough. Track your surveys - know who is
attempting and how, which platforms are doing
better or bringing more response, at what time
people are more active - and adapt accordingly.
The survey that matches
the look and feel of your
brand is likely to get more
responses and shares.