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1
TRINITY BUSINESS SCHOOL
Trinity College Dublin
INDIVIDUAL/GROUP ASSIGNMENT COVER SHEET
M.Sc. Digital Marketing Strategy
...
2
Boosting a new customer via online
http://tullydental.ie/
Student ID Name
16336358 Surovit Roy
16312331 Toshiaki Kanayama
3
Table of Contents
General Overview ........................................................................................
4
General Information
Tully House Dental Surgery started their practice since 1981. Like most in this industry, they also ...
5
Business Overview
Their major dental practice field is divided into three parts: Full General Dental Services, Orthodont...
6
Features in the Digital Aspects
Tully House Dental has a basic website platform without the connection with social media...
7
Competitor Overview
Specialties
Orthodontics Treatment, Orthodontics Treatment,
Dentistry, Hygiene
Orthodontics Treatmen...
8
Tully House
Dublin Orthodontics
My Dental
Portobello Dental Clinic
9
Segmentation (Persona)
Their business is rooting to mainly three sections: Dentistry, Orthodontist, and Whitening & Gene...
10
Analysis of keywords and CPC
*Monthly search: The monthly search shown above is equal to “monthly searches” (Source: ww...
11
Goal and Strategy
At this point, we discovered detrimental points, which should be improved. Here we arranged what
prob...
12
Recommendation ① Layout & Design (Home)
PC/Mac Browser Home Image
(Top Page)
(Top Page > Scroll Down)
In the recommende...
13
Recommendation ② Layout & Design (Reservation Controlling System)
Reservation Control System is a basic appointment for...
14
Recommendation ③ Layout & Design (Blogging and Testimonial)
Why do we need blog in website?
Companies that increase the...
15
Currently Tully House do not have any blog tab, so we have added blog tab in the current website
flow and suggested few...
16
Recommendation ④ Improvement Website Structure
<Current> Website flow
The current website has many
issues such as broke...
17
Recommendation ⑤ Website Optimization (Speed)
Website Upload Speed (Source: Google Page Speed Tool)
The loading speed d...
18
(Source: www.website.grader.com)
19
Recommendation ⑥ Website Optimization (Search Engine Optimization)
Aside from the measurement of speed, there are vario...
20
 Anchor text
There are not so many internal links currently on the page content. We should add the links, which
should...
21
Recommendation ⑦ PPC Plan
The left pie chart, sourced from the site
https://pro.similarweb.com, demonstrating clearly h...
22
Campaign
Type
Ad Group
Examples
Monthly
Searches
Suggested
Bid
Long tail Keywords
(www.keyword.io)
Orthodontist Orthodo...
23
Above samples are parts of our PPC campaign relating to the keyword for the Tully House Dental. We
can adjust campaign ...
24
Conclusion
One of the health service areas to which marketing approach is being extended in recent years is
Dental serv...
25
References & Appendices
・References for the Competitors of Tully House Dental
Dublin Orthodontics
http://www.dublinorth...
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Report Tully Dental_SEO_PPC

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Report Tully Dental_SEO_PPC

  1. 1. 1 TRINITY BUSINESS SCHOOL Trinity College Dublin INDIVIDUAL/GROUP ASSIGNMENT COVER SHEET M.Sc. Digital Marketing Strategy Module: Digital Communication Date Due: 6 November 2016 This sheet must be attached to your assignment. The onus is on the student to keep a hard copy of all assignments. This is my own/group work. Any material taken from other sources has been fully referenced in the text of the work. All sources used in the preparation of this work have been listed in the Bibliography. I/We have read the statement on plagiarism in the College Calendar, p.H18-H.20 http://www.tcd.ie/calendar/ and understand that plagiarism is an offence that may result in expulsion from the University. Student Number Student Surname (BLOCK CAPS) Signature 16336358 ROY Surovit Roy 16312331 KANAYAMA Kanayama Toshiaki Record of Assignment Extension IF AN EXTENSION IS DUE TO ILLNESS PLEASE ATTACH A COPY OF YOUR MEDICAL CERTIFICATE. IF AN EXTENSION IS DUE TO EXTENUATING CIRCUMSTANCES AND AGREED WITH YOUR LECTURER, PLEASE FORWARD PROOF OF SAME (e-mail from Lecturer will suffice)
  2. 2. 2 Boosting a new customer via online http://tullydental.ie/ Student ID Name 16336358 Surovit Roy 16312331 Toshiaki Kanayama
  3. 3. 3 Table of Contents General Overview ............................................................................................................................. 4 Buisness Overview ............................................................................................................................ 5 Features in the Digital Aspects .......................................................................................................... 6 Competitor Overview........................................................................................................................ 7 Segmentation and Personas.............................................................................................................. 9 Analysis of keywords and CPC ..........................................................................................................10 Goal and Strategy ............................................................................................................................11 Recommendations...........................................................................................................................12 ① Layout & Design (Home) ....................................................................................................12 ② Layout & Design (Reservation Controlling System) .............................................................13 ③ Layout & Design (Blogging and Testimonial).......................................................................14 ④ Layout & Design (Current and improved website structure) ................................................. 16 ⑤ Website Optimization (Speed)............................................................................................... 17 ⑥ Website Optimization (Search Engine Optimization)............................................................. 19 ⑦ PPC Plan ................................................................................................................................ 21 Conclusion .......................................................................................................................................24 References.......................................................................................................................................25
  4. 4. 4 General Information Tully House Dental Surgery started their practice since 1981. Like most in this industry, they also use the word-of-mouth and recommendation of customers to build up their credibility. However, some of their competitors in Dublin have already organized the more sophisticated and user-friendly website to seize the new customer. Their website act as the introduction to their dental practice, with a basic information of what we are or what we can do. Although the content is including the least information, it is difficult to see the conscience toward the patient-oriented hospitality mind. Of course, there is no social media link with the customer comment or review, plus the direction page toward the hospital is not working right now. After the deep analysis of this website, we will propose some steps below to attract the customers’ interests and to earn more traffic of Internet users who are looking for a dentist in Dublin by some measurements of SEO. We also introduce the basic customization on the structure of this website to induce more comfort and relaxed image, adding to their cutting-edge treatment tailored to patients, into the viewer's mind so that they gain confidence with us.
  5. 5. 5 Business Overview Their major dental practice field is divided into three parts: Full General Dental Services, Orthodontic Treatment, and Teeth Whitening & Dental Hygiene. Team consists of experienced Orthodontists, Dentists, Dental Hygienists, Dental Nurses and administrative staff. Specifically, Dr. Dervla O’Sullivan is a specialist Orthodontist who has completed a full time three years postgraduate Mouth Orthodontic Programme in 1999, and Dr. Burke, qualified from Trinity College Dublin in 1988, has worked in general practice more than 20 years. The policy of Tully House dental, they state, is to provide a one on one personal experience as to everyone has their individual dental needs. They didn’t offer discount value or the price competency, nonetheless, provide comfortableness to the customer experience with the high standard dental services. Also, it might be the strength that their history at this site is relatively longer, more than 30 years’. Their location is 15 minutes’ drive from city center. Across the road from their clinic, there is a car park for their patients. Reviews for the quality of service they served are not pronounced widely in the Clinic review site such as What Clinic (http://www.whatclinic.com/), though one of the review in this website declare, that ― Treatment Received: Orthodontist Consultation "My daughter had a consultation with an orthodontist on Thursday. She was really nice and helpful. Price was reasonable but I got a cheaper quote elsewhere so I won't be going back. Experience was good and relaxed."
  6. 6. 6 Features in the Digital Aspects Tully House Dental has a basic website platform without the connection with social media to support their business. The site has split into eight parts (see P.14 recommendation 4) with dull contents besides few pictures in the subjectional page, therefore it makes us feel very monotonous. Speed of rendering is also slow, even there is no video contents or a set of pictures showing inside the dentist. Some external links connected with this site, like the page “Gum Disease & General Health” or “Tooth Sensitivity Leaflet” are dead. Additionally, the link of Map /Direction, the most important page for customer to access is also not working. It illustrates that the website has not been updated so long. In general, simple telephone contact number is displayed at the top of this site, and the austere introduction of what they are available, however, the image of website has no vividness and it becomes difficult to convey the hospitality or customer oriented mind they have owned. Also, in terms of the Consumer Relation Marketing (or called Inbound Marketing), this website dose not utilize these techniques to create leads by using the browser’s data, or to ensure the existing customers. No connecting with SNS pages brings none of their customers’ or patronages’ testimonial for Tully House Dental Clinic. Of course, there is no up-dated reservation control system for their patients to avoid long queue. At this time of writing this report (29~30th October, 2016), this website is not showing within top 10 pages in the Google searching in the key words of “Dentist Dublin”, and even searching by the keywords “Orthodontist Dublin”, which symbolize their professionalism, is located in the 3rd page in Google.
  7. 7. 7 Competitor Overview Specialties Orthodontics Treatment, Orthodontics Treatment, Dentistry, Hygiene Orthodontics Treatment, Dentistry, Hygiene Customer Reviews (whatclinic.com) Accumulating good recommenda ons ― Replied quickly and gave the answers I needed." 2/2 testimonial graded ★5/5— I have never been treated by a dentist who was more passionate about what they do No Review on search Digital Comparison URL www.dublinorthodontics.ie www.mydental.ie www.portobellodental.ie Mobile Optimized No Responsible web design Responsible web design Responsible web design Social Media Links FB, Twitter FB, Twitter, Google+, Instagram, LinkedIn, YouTube FB, Twitter Meta Description At Dublin Orthodontics you will benefit from the expertise of our specialist orthodontists. We offer the latest brace technology and modern techniques. MyDental Clinic offers premium low cost dental care at 0% Finance. Our experienced dentists have expertise in Implants, Crowns, Veneers and 6 Month Braces. Portobello are an award-winning dentist clinic located in Dublin 8 and provide the dental care you deserve. Book a free consultation today on 014542022. Overall Competitive Rank Focused on the Orthodontics Treatment, so not a direct competitor. But still it is more digitally advanced competitor than Tully House. In terms of digital design, it is the best website among them. Traffic is also the highest among these four websites, including Tully House. More digitally advanced competitor than Tully House.
  8. 8. 8 Tully House Dublin Orthodontics My Dental Portobello Dental Clinic
  9. 9. 9 Segmentation (Persona) Their business is rooting to mainly three sections: Dentistry, Orthodontist, and Whitening & General Hygiene. These fields are demanded by every social demographical attribute; therefore, we segmented the model persona by the aspects of their own purposes which are as below. Persona Image Profile Busy singles who have been pressed by many tasks. (15 ~ 25 years old) Adults who are in their prime with kids. (25 ~ 50 years old) Retired, or facing the retirement couple/ single. (51 ~ years old) Purposes ・Hope to finish their operation without any pain at reasonable cost. ・Want to visit the clinic in the vicinity with short time waiting fort queue ・Eager to take the skillful operation for their children’s future appearance & smile. ・Service and Hospitality is important to create a Sense of Safety ・Service and Hospitality is important. ・Contact service is necessary to confirm the price or services*1 Key Decision factors ・Reasonable cost system ・Review & Testimonial ・Access Direction ・Minimize the delay approach ・Reasonable cost table ・Review & Testimonial ・Access Direction ・Minimize the delay approach ・Policy / Mission Statement ・Atmosphere Pictures ・Contact Service*1 ・Access Direction ・Policy / Mission Statement ・Atmosphere Pictures Necessary Value Proposition ・Clear & Explicit cost table ・Past Patients Reviews ・Extension Map Page ・Reservation Control System ・Clear & Explicit cost table ・Past Patients Reviews ・Extension Map Page ・Reservation Control System ・Policy Statements with gentle and warm pictures ・Visible Contact accounts ・Matured Response for their worries & question*1 ・Extension Map Page ・Policy Statements with gentle and warm pictures Single Young Men / Women Family with young Kids Aged Couple / Aged Single *1 In this report, we didn’t mention the improvement steps for the phone contact quality as we supposed that Tully House Dental has already obtained the certain amount of phone traffic from existing patients.
  10. 10. 10 Analysis of keywords and CPC *Monthly search: The monthly search shown above is equal to “monthly searches” (Source: www.spyfu.com). This website fetches the data from google.com and google.co.uk. *Cost Per Click: The average amount advertisers pay Google whenever someone clicks their own ad for this keyword. Costs may fluctuate depending on match type: advertisers would pay a different amount for “a broad match” VS “an exact match” click. Google Traffic Estimator to find the cost per click that comes closest the target. *SEO difficulty: It shows how difficult it would be to rank on this keyword. Comparing this number to other keywords we are targeting to get an idea of how to prioritize our SEO campaign. As a whole, website of Tully House is not well earning the monthly organic search in relating key words. Even the corporate name “Tully house” itself is not searched as it does not show up in the top of Google search engine. Besides, the relative keywords” Dentist Dublin” made 0 monthly search. In other words, Tully House Dental is totally depending the conservative customers right now. Unique Key Words *Monthly Search *Cost Per Click *SEO Difficulty Tully house 390 $0.91 55 braces sport 10 $1.01 37 orthodontist questions 30 $0.29 12 essix retainer cleaner 60 $0.00 28 Dentist Dublin 0 $0.00 15 BOS dentist 0 $0.00 34 BOS dentists 0 $0.00 25 Total: 490 Avg Cost: $0.32 Avg Rank: 29
  11. 11. 11 Goal and Strategy At this point, we discovered detrimental points, which should be improved. Here we arranged what problems we have and summarized how we reinforce them, based on the concept of Marketing Mix expression way of RACE (Reach, Act, Convert, Engage). Back Ground Objectives Goals KPIs ・Low monthly Search in relating key words like “Dentist Dublin” Improve the site optimization to rank higher for relevant keywords to drive site traffic ・Launch the PPC/Display campaign ・Develop content through blogging ・Connect SNS to spread viewers ・Seek the refer traffic from the external URL ・Fix the dead links ・Top3 ranking for all relevant search terms identified ・1blog post per week ・100 Blog views per week by the end of 2016 ・No past patients reviews are available ・Difficult to imagine the inside service or situation Develop further the content strategy to build the feel of safe in patients by the user-friendly design and the past testimonies ・Change the Design of Main Page to gentle, kind feeling ・Link with SNS to have patients avail the past patients’ comments ・Connect the external testimonial site, like whatclinic.com ・Link with Facebook, Twitter, others ・15 testimonials in the whatclinic.com by the end of 2016 ・Having not made use of the customer information ・Patients must be waiting for a long time at clinic Generate the customer satisfaction by utilizing the Data Base of customers to help build repeaters and avoid a long waiting. ・Develop the Reservation Control System to acquire the customers information and enhance the customer satisfaction ・Encourage the prior consultation query form at the online reservation to avoid a long queue ・1000 clients list in the Data Base by the end of 2016 ・Establish the scheme of Email / CRM retargeting
  12. 12. 12 Recommendation ① Layout & Design (Home) PC/Mac Browser Home Image (Top Page) (Top Page > Scroll Down) In the recommended site, we have added vividness by using gentle and warm feeling family photo and the inside of the clinic to make patients feel safety. We have added user-friendly navigations designs like SNS feature, which enhances one’s view to read the content. We have also introduced a new tab “Reservation Control System” which enables patients to take direct appointments with the doctor according to its own convenience and time. (Explain in the next Chapter) Mobile Screen Image (Right: Close / Left: Open Navigation) Mobile application increases the accessibility and the possibility to book an appointment more, so that website must be responsive design. The content of the website should shrink according to the various screen size, and displays all the tabs vertically. In the phase of designing the new site, we also recommend to use Bootstrap CSS as it makes websites very responsive and enhance visibility.
  13. 13. 13 Recommendation ② Layout & Design (Reservation Controlling System) Reservation Control System is a basic appointment form, which reduces the task of the patients to call the reception of the dental clinic in the busy day-time and avoid the long queue. Also, it will be available for the Tully House Dental to utilize the customer information to retarget the past customers by sending Email to hail the regular check-up, leading to establish the customer engagement. In the form, we have asked some general query so that we know who will come and keep our instruments being in ready, and of course, we can serve patients without wasting time. In the case of existing customers, they can login by their own ID and Password so the form will automatically call their basic information back. We have also given commitment to the patient that we will call or mail them within 3 hours of their booking. We have added the reservation control system tab in the home page so that it clearly visible to the patients. If the patients want a telephone consultation, then they can call as they are used to be. Base Information Input Area Existing patient is not required to put the data into it. Address Field (Arbitrary) Patient can get the notice of physical check-up message regularly. Specific order (Arbitrary) This is for the sake of counseling smoothly. It should also appear the auto lists to fill up. Patient Commitment *Here is a dissertations of solid support for the customer whatever the telephone or message.
  14. 14. 14 Recommendation ③ Layout & Design (Blogging and Testimonial) Why do we need blog in website? Companies that increase the number of posts of their bloggings from 3 to 5 times a month to 6 to 8 times a month almost double their leads. Companies with over 200 blog articles generate more than five times the leads than those with 10 or fewer. The average company will see a 45% growth in traffic when it increases its total number of blog articles from 11~ 20 to 21~ 50 articles. A business blog improves our lead generation ability because not only is it great for search engine optimization (SEO), but it will build trust. Every blog post we publish becomes its own webpage, so with each post we build our online presence and grow our Internet footprint. The bigger our footprint, the more content Google has to refer to online searchers. (Source: www.dentistryiq.com)
  15. 15. 15 Currently Tully House do not have any blog tab, so we have added blog tab in the current website flow and suggested few steps for writing decent blogs below. (Source: www.vervesearch.com) a. Share blog often to stay in search engine. Don’t share same blogs as you could be targeted as spammers. b. Get influencers to write blogs into your website. c. Blogs tag lines should be catchy and relevant to your topic. Media found that a massive 73% of company blogs weren’t taking advantage of this technique, so one has blogs must be with a kind of catchy tag line such as:  3 Warning Signs of Impacted Wisdom Teeth  The Ultimate Toothpaste Guide  TMJ Problems and How You Can Prevent Them d. Repurpose your blog by transforming blog posts into other formats. Each of these new pieces could then be uploaded to its own distinct platform, where it would be seen by a new viewer’s and help to create more traffic. For example, you could turn a blog post into:  a podcast: record yourself reading your post aloud and podcast support apps.  a screencast: record yourself something on-screen, add a voiceover and upload to YouTube  a slide presentation: create a slide show out of your posts and upload on presentation based websites.  e-book: turn a series of posts into an e-book, which is available to download as a PDF or for tweet.
  16. 16. 16 Recommendation ④ Improvement Website Structure <Current> Website flow The current website has many issues such as broken links, less content, no share buttons and no blogs. In short it is very unattractive and not user friendly at all. <Suggested> Website flow In the suggested site, adding to the design change in main page, we have added the reservation controlling system and also added share ability (ex; FB) in mostly all pages. Additionally, connecting with external link to get the testimonial comments and drive the traffics. At a glance, these reformation seems exertion, though the substantive regular works are just Blogging and Reservation Control System.
  17. 17. 17 Recommendation ⑤ Website Optimization (Speed) Website Upload Speed (Source: Google Page Speed Tool) The loading speed determines the number of people can access the website at the same time and naturally lead the website SEO. Now, the speed is graded to 62, which is relatively low. So we suggest the implementation steps which are as below. 1. Compressing resources with gzip (zip file) or deflate can reduce the number of bytes sent over the network. 2. By reducing server side response time can help increasing the response time of the browser. Currently the server of our website responded in 1.2 seconds. 3. Our page has 5 blocking script resources and 14 blocking CSS resources. This caused delay in rendering our page. Defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML. (Source: www.developers.google.com) 4. Compacting CSS code can save many bytes of data and speed up download and parse times. 5. Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network. 6. Properly formatting and compressing images can save many bytes of data. 7. Compacting JavaScript code can save many bytes of data speed up downloading, parsing and execution time. 8. Avoiding landing page redirects and putting optimized images can improve website performance.
  18. 18. 18 (Source: www.website.grader.com)
  19. 19. 19 Recommendation ⑥ Website Optimization (Search Engine Optimization) Aside from the measurement of speed, there are various ways to improve the website SEO. There are few recommendation steps to improve the site rank by search engine.  Title Tags / Meta Description Description lines in the SERPS (Search Engine Result Page) should include the keywords which is the most important. Eg. “Orthodontist” and “BOS dentist” should also be on the main page of Google. These pages should also start with the brand name “Tully Dental” so that the page might appear on top of Google search.  H1/H2 tags As discovered in all the pages of Tully House websites, usage of H3 and H4 tags are more and very few H2 and H1 tags has been used. (Extension: Firefox - Firebug) We should revise these tags for the purpose of SEO.  Domain Authority The domain authority is 12/100 and page authority 21/100 which is very low. There is one root link to improve this. Spam score is somehow 3/17. (Source: www.moz.com)
  20. 20. 20  Anchor text There are not so many internal links currently on the page content. We should add the links, which should also redirect to blogs. Below is the sample of orthodontic tab. Tully Dental house knows the exact where the patients know. Right orthodontist can help you better. Why not contact us to arrange an appointment to discuss?  Custom 404 Page There are lot broken links and which are not connected to anywhere. Broken links should be renovated and guide them to proper redirection.  Social Media Platforms (for promoting the traffics) Websites, nowadays, need to be connected with a well-known social media, like Facebook, Twitter, WhatsApp, SnapChat. There are no blogs connected to LinkedIn profile and Google+, as well. Adding these SNSs will increase the traffics or sharing ability by viewers. Also, it is not the Social Media Platforms, we are supposed to connect with the Clinic Review Site, such like www.whatclinic.com as a backlink for the website of Tully House Dental to get the traffics of patients who aim to seek the hospital with good reviews. As with the website backlink, we are also expecting to get the traffics from the new launching blogs. (Capture) WhatClinic.com
  21. 21. 21 Recommendation ⑦ PPC Plan The left pie chart, sourced from the site https://pro.similarweb.com, demonstrating clearly how our Tully House Dental is not obtaining the traffic compare to the other rivals. (See, Competitor Overview in P.6) In the case of mydental.ie, their traffic is built with 60.78% from Organic and the rest of 39.22% was Paid search, as with the portobellodental.ie obtaining 44.8% from the paid research, too. After all, to compete the rivals, it is imperious to use the PPC (Pay Per Click) for gaining a certain amount of traffics from the key search terms relating to the Tully Dental House, such as “Orthodontics”, or simply “Dublin Dentist”. In bellow, we have taken the most popular and relevant keywords into account by use of the (Source: Google Global Market Finder) and extract some samples. Campaign Type Ad Group Examples Monthly Searches Suggested Bid Long tail Keywords (www.keyword.io) Orthodontist Clear braces 390 €2.42 Budget: €50 Best Braces Dublin/ invisible braces reviews /removable invisible braces/ orthodontist invisible braces cost/ invisalign vs invisible braces
  22. 22. 22 Campaign Type Ad Group Examples Monthly Searches Suggested Bid Long tail Keywords (www.keyword.io) Orthodontist Orthodontist 1600 €1.35 Budget: €50 average cost of orthodontist visit/ braces cost for adults with insurance/ how much does a retainer cost orthodontist/ invisalign cost Dublin Dentist Dental Implant Cost 260 €3.33 Budget:€100 Dental implant cost Dublin/ full set dental implant cost/ dental implant cost for 1 tooth/ dental implant cost for molar/ complete dental implant cost Teeth whitening 3600 €1.47 Best professional teeth whitening/ effective teeth ・ extreme teeth whitening ・ fast ・ free ・ natural ・ reviews・most effective・quick
  23. 23. 23 Above samples are parts of our PPC campaign relating to the keyword for the Tully House Dental. We can adjust campaign after 2 to 3 weeks of rolling out of these ads depending on the response from these potential customers. Also, we decide not to use the digital display plan as we think that our target is for those who are explicit customers, in other words they are seeking the dental service promptly by using any Search Engines. Besides, as a result of investigation of competitors, we understood even they dot use such display ads that we concluded not to focus on display ads, and to save their money for the future investments. Campaign Type Ad Group Examples Monthly Searches Suggested Bid Long tail Keywords (www.keyword.io) Dentist Porcelain veneers 170 €1.28 Affordable porcelain veneers/ Benefits of porcelain veneers/ Best place for porcelain veneers/ Cost of porcelain veneers/ Maintenance for porcelain veneers Root canal 1600 €1.98 about root canal treatment/ average cost of root canal/ best antibiotic for root canal infection/ can i get a root canal while pregnant/ cost of root canal/ emergency root canal /face swollen after root canal /gum pain after root canal
  24. 24. 24 Conclusion One of the health service areas to which marketing approach is being extended in recent years is Dental service. Application of Marketing methods for dental services to acquire the new customers are becoming more and more necessitated as the competitive market in this field, plus the falling population resulted into the declining demand for dental services. Such intensifying competitive environment emphasis on the use resulted in increasing marketing methods and innovations. However, while the growing literature in the dental marketing area has numerous exhortations concerning the need for marketing approach, systematic research studies providing consumer perspectives as inputs for effective dental marketing practice are lacking. In this paper, the salience of dental practitioner attributes is determined from the perspectives of dental consumers.
  25. 25. 25 References & Appendices ・References for the Competitors of Tully House Dental Dublin Orthodontics http://www.dublinorthodontics.ie/ My Dental http://www.mydental.ie/ Portobello dental Clinic http://www.portobellodental.ie/ ・References for the Report Clinic Reviews Website http://www.whatclinic.com/ Design for Webpage https://balsamiq.com/ Reason Why a Blog Improve our Lead generation http://www.dentistryiq.com Few Suggested Steps for Writing Decent Blogs http://www.vervesearch.com/ Website structure https://coggle.it/ Website Optimization (For the Speed) https://website.grader.com/ https://developers.google.com/ Website Optimization (For Others) https://moz.com/ Analysis of Keywords for PPC & Display Advertisement https://www.spyfu.com/ https://pro.similarweb.com, http://www.keyword.io/ https://translate.google.com/globalmarketfinder/g/index.html?locale=en Produce the Example PPC Advertisement https://www.google.ie/adwords/

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