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13 Chad Nelsen- US Surf Economics Report

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A summary of the US Surf Economics report published by the Surfrider Foundation and Surf-First

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13 Chad Nelsen- US Surf Economics Report

  1. 1. Highly Marketed but Undervalued: An economic profile of US surfers Chad Nelsen Surfrider Foundation USA
  2. 2. California Beaches: 17.8 million visits $15 billion/year (Source: Pendleton et al. 2011, King, 1999)
  3. 3. Solana Beach, CA Beach Use (Source: CIC Research, July 2009)
  4. 4. Surfrider / Surf-First StudyWho: 5,360 surfersWhat: Surf behavior / demographicsWhere: Internet-based opt in surveyWhen: November 2008 -September 2009Why: 1st US characterization of surfersLimitation: This is a non-probabilistic method of data collection and is not random so the resultscannot be extrapolated to the larger surfing population
  5. 5. Surf BehaviorParameter MedianExperience 16 yearsNumber of boards 4Arrival time 8:15 AMDuration 2.5 hoursDistance Travelled 10 milesAnnual visits 108
  6. 6. Surfer DemographicsParameter MedianAge 34 yearEducation 62% ≥ collegeHousehold income $75,000 annualEmployment 67% fully employedExpenditure $66/visit* *Average
  7. 7. US Surfer EconomicsSurfers 3.1 millionVisits / year 76 millionExpenditures $25-66 / visitEconomic Impact $2-5 billion / year Sources: NSRE 2001, Hanneman 2004
  8. 8. More..US Surf econ study: http://bit.ly/us_surfeconCoastal Blog:surfrider.org/coastal-blog/c/surf-protectionChad Nelsen cnelsen@surfrider.org twitter: chadenelsen
  9. 9. Questions

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