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Search Analytics in SharePoint 2010Presented by:           Robert Piddocke           Author: Pro SharePoint 2010 Search   ...
What is Good Search?Basic challenge: Finding information• Browsing vs. Searching• Challenge: to find information as quickl...
Search Engine Theory• Documents (usually) have meaning and purpose – One or a number of themes• Authors describe these the...
4 Behaviors of Search UsersSuccess – The user searches, gets a result page and chooses the page with theinformation she wa...
How long is your tail?            The majority of search terms represent unique searches but only            a few searche...
Typical Search ProblemsFailure points• Garbage in, Garbage out• Poor meta data• Too much noise     – Irrelevant content on...
What to do?ACTIONS• Use Site Collection Web Reports• Check statistics weekly in the first 3 months•Make 20-50 Best Bets• C...
Analytics in SP2010!1        2           3
Failed Queries are your friend!
Please feel free to ask questions in                the chat!Presented by:           Robert Piddocke           Author: Pro...
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Using Search Analytics in SharePoint 2010

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This slidedeck is from our surfray webinar on Search Analytics in SharePoint 2010. The presentation contains some search theory and an introduction to search analytics reports in Sharepoint 2010. It also covers simple techniques for improving search based on the analytics.

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Using Search Analytics in SharePoint 2010

  1. 1. Search Analytics in SharePoint 2010Presented by: Robert Piddocke Author: Pro SharePoint 2010 Search Working with Microsoft FAST Search Server for SharePoint rcp@surfray.com robertpiddocke @rpiddocke www.surfray.com
  2. 2. What is Good Search?Basic challenge: Finding information• Browsing vs. Searching• Challenge: to find information as quickly and easily as possible• To respond to direct questionsLocal/Site Search is a different beast than Global Search• Global search users often look to see IF content exists, and WHAT exists. They also look to locate sources of information instead of detailedinformation.• Local users expect the information to exist and are frustrated when theydon’t find it. They use terms that are specific to the site’s business. Theysearch for content they are working with or have created themselves. www.surfray.com
  3. 3. Search Engine Theory• Documents (usually) have meaning and purpose – One or a number of themes• Authors describe these themes in their content with terms• Users search for ‘themes’ by using terms• There is often a disconnect between the terms used by authors and users for the same themes• Your content may have these themes but not the language or viceversa – spelling errors, corporate language, noise etc.• Too much time is spent anticipating instead of learning and reacting www.surfray.com
  4. 4. 4 Behaviors of Search UsersSuccess – The user searches, gets a result page and chooses the page with theinformation she wants.Partial Success - The user searches, gets a result page and chooses a page, but notthe best one. She clicks back and tries again.Unsuccessful with Results - The user searches, gets a result page but sees nothingshe likes. She searches again or leaves.No Results - The user searches, gets no results, searches again or leaves. www.surfray.com
  5. 5. How long is your tail? The majority of search terms represent unique searches but only a few searches represent a third of all users. 5722 27000 12% 55% 100+ 99 - 2 <2UsersSearching ...49201 Unique Terms
  6. 6. Typical Search ProblemsFailure points• Garbage in, Garbage out• Poor meta data• Too much noise – Irrelevant content on top – Useless content – Duplicate content• Bad document authoring (pdf, MSOffice)• Misalignment with/misunderstanding users’ conceptions• No improvement over time www.surfray.com
  7. 7. What to do?ACTIONS• Use Site Collection Web Reports• Check statistics weekly in the first 3 months•Make 20-50 Best Bets• Check monthly and adjust• Improve titles descriptions• Add metadata• Map exisiting metadata
  8. 8. Analytics in SP2010!1 2 3
  9. 9. Failed Queries are your friend!
  10. 10. Please feel free to ask questions in the chat!Presented by: Robert Piddocke Author: Pro SharePoint 2010 Search Working with Microsoft FAST Search Server for SharePoint rcp@surfray.com robertpiddocke @rpiddocke www.surfray.com

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