Become a LinkedInLead Generation Star ! Prove Best Practices Surekha ParekhWW DB2 for z/OS Program Director & IM System z Social Media Strategist
Facts about LinkedIn as Social Most Powerful B2B Social Network 61% B2B companies have acquired a customer via LinkedIn (source www.hubspot.com) LinkedIn drove more B2B websites nearly 3 TIMES > Twitter (source www.leadformix.com 2010 survey)
Social Media Hints & TipsSocial Media Marketing are a new set of Marketing Tools for theMarket Managers Tool kit that must be INTEGRATED with existingmarketing strategies/tools to help Marketers work SMARTER insteadof HARDER• Keep focused on your objective ? SEGMENTATION TARGETING POSITIONING are KEY Who do you want to target ? What is the need/challenge you are trying to address ? How are you going to measure success ?
Complete Profile – Just the START Use Keywords find the right words to describe your current position use KEYWORDS in PROFILE HEADLINE & Summary (Search Engines & LinkedIn use KEYWORDS) Add PHOTO Add your company website URL not personal URL LinkedIn Status not like FB – should be Business Focused not PERSONAL
Build a network of STRONG TIES Follow an in-person meeting with LinkedIn Connection request Follow up on phone calls with LinkedIn requests Do not use generic requests add some details Review LinkedIn suggested contacts Connect to all work colleagues shows strong impressive of connected company Reach out to people in your groups but ADD context to REQUESTS
Business Value Through SHARING Create Business Value by SHARING Import BLOGS & Twitter feeds Grow Recommendations
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Top DB2 for z/OS Communities World of DB2 for z/OS - 1900+ members http://db2forzos.ning.com/ DB2 10 LinkedIn - 1390+ members http://linkd.in/IBMDB210 DB2 for z/OS What’s On LinkedIn – 3240+ members http://linkd.in/kd05LH DB2 for z/OS YouTube http://www.youtube.com/user/IBMDB2forzOS WW IDUG LinkedIn Group - 3500 +members http://linkd.in/IDUGLinkedIn IDUG.ORG http://www.idug.org IBM developerWorks http://www.ibm.com/developerworks/data/community/