IBM DB2 best practices Linked in July 2012

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IBM DB2 best practices Linked in July 2012

  1. 1. Become a LinkedInLead Generation Star ! Prove Best Practices Surekha ParekhWW DB2 for z/OS Program Director & IM System z Social Media Strategist
  2. 2. Facts about LinkedIn as Social Most Powerful B2B Social Network 61% B2B companies have acquired a customer via LinkedIn (source www.hubspot.com) LinkedIn drove more B2B websites nearly 3 TIMES > Twitter (source www.leadformix.com 2010 survey)
  3. 3. Social Media Hints & TipsSocial Media Marketing are a new set of Marketing Tools for theMarket Managers Tool kit that must be INTEGRATED with existingmarketing strategies/tools to help Marketers work SMARTER insteadof HARDER• Keep focused on your objective ? SEGMENTATION TARGETING POSITIONING are KEY Who do you want to target ? What is the need/challenge you are trying to address ? How are you going to measure success ?
  4. 4. Complete Profile – Just the START Use Keywords find the right words to describe your current position use KEYWORDS in PROFILE HEADLINE & Summary (Search Engines & LinkedIn use KEYWORDS) Add PHOTO Add your company website URL not personal URL LinkedIn Status not like FB – should be Business Focused not PERSONAL
  5. 5. Build a network of STRONG TIES Follow an in-person meeting with LinkedIn Connection request Follow up on phone calls with LinkedIn requests Do not use generic requests add some details Review LinkedIn suggested contacts Connect to all work colleagues shows strong impressive of connected company Reach out to people in your groups but ADD context to REQUESTS
  6. 6. Business Value Through SHARING Create Business Value by SHARING  Import BLOGS & Twitter feeds Grow Recommendations
  7. 7. 3 STEPS TO LinkedIn STARDOM ! JOIN GROUPs CONNECT SHARE & COLLABORATE
  8. 8. DB2 for z/OS on LinkedIn - 3260 + MembersSet Targets for GroupCreate action Plan
  9. 9. Engage Members !
  10. 10. Best Practices Facebook Fan PageLIKE my Fan Page today
  11. 11. Top DB2 for z/OS Communities World of DB2 for z/OS - 1900+ members http://db2forzos.ning.com/ DB2 10 LinkedIn - 1390+ members http://linkd.in/IBMDB210 DB2 for z/OS What’s On LinkedIn – 3240+ members http://linkd.in/kd05LH DB2 for z/OS YouTube http://www.youtube.com/user/IBMDB2forzOS WW IDUG LinkedIn Group - 3500 +members http://linkd.in/IDUGLinkedIn IDUG.ORG http://www.idug.org IBM developerWorks http://www.ibm.com/developerworks/data/community/

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