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Publish, Monitor,
Measure and Get More
Leads Using the
SurePulseTM
July 2015
Customers research many
Marketing channels
https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#...
Your web presence is more than
just your website
*Source: Adweek
Visit at least
3 websites
Before Buying Decision
Consumer...
SEO
Reputation
Digital Marketing Channels
Digital Marketing in the Cloud is much
more
SEO
PPC
Web Directories
Social
MediaBlogs
Analytics Reputation
Marketing Technology Choices Aren’t Easy
“If you can’t measure it, you can’t
improve it” - Lord Kelvin
Take control
Visibility
Control
Measure
Predict
Introducing SurePulse
• Providing all the control
required for the Digital
Marketing Pilot
Or
• Providing the status
infor...
What is SurePulse™?
Everything in One Place
SurePulse makes it extremely easy to see exactly where your
business stands on...
Your Digital Marketing Lifeline
Client
Database
and
Publishing
SurePulse Integrates Best of Breed
Marketing Technology
Website/Mobile
Social MediaGeoJuice™
Understanding your Customers
Search
Keywords
Referral
Website
behavior
Call To
Action
Mobile search,
maps, local
directory...
Tracking your customers
Your data from all your marketing
sources is available in SurePulse
One Click Way to Check on
Your Competition
Measure your performance against your competition using SurePulse
Search Behavior Changes Over
Time
From Google
Trends data:
“near me” searches
have doubled since
last year
Right Listings Get You the Right
Leads
● Listings are key for customers to find you and SEO on
your site as well
“A consis...
How Does Your Business Appear
on the Web
Reviews
Accurate Maps & Local Directory Listings
help customers find you
Social Media: Listen, Engage &
Convert
Publish and Measure Social Media
Marketing
Measure your ROI and
make changes
Measuring your ROI
SurePulse collects all the data and presents it visually for you in one
place
Track Critical Metrics like Goal
Completions
Easy to analyze the performance and measure which marketing channels are
send...
 Publish, Monitor, Measure, and Get More Leads with SurePulse™
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Publish, Monitor, Measure, and Get More Leads with SurePulse™

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SurePulse provides key functions and saves business owners and marketing managers time and a path to success:

Instant Publishing: Share content across key digital marketing channels.

Maps and Local Directory Business Listings: Check and monitor listings on maps and directories and publish offers.

Content Marketing and Social Media: Keep customers engaged & gain new customers with content marketing.

Comprehensive Search Insights: Discover how customers find a business, Search engine rankings, word clouds and benchmarks against competitors.

Reputation Secured: Monitor conversations about a business & respond to reviews.

Data and Analytics: Data collected across the web and presented visually to gauge the performance of key metrics like website traffic, conversions and customer behavior.
Competitive Intelligence: Local businesses want to know how they are doing compared to key competitors. Now they can monitor search engine ranking and social mentions of competitors in their market.

Drive Higher ROI with Insights: Get a high-level view of leads generated from all marketing activities in one place.

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Publish, Monitor, Measure, and Get More Leads with SurePulse™

  1. 1. Publish, Monitor, Measure and Get More Leads Using the SurePulseTM July 2015
  2. 2. Customers research many Marketing channels https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#!/the-us/home-and- garden/medium/generic-paid-search Are you part of the conversation to the left of the Direct? Have you influenced them?
  3. 3. Your web presence is more than just your website *Source: Adweek Visit at least 3 websites Before Buying Decision Consumers*
  4. 4. SEO Reputation Digital Marketing Channels
  5. 5. Digital Marketing in the Cloud is much more SEO PPC Web Directories Social MediaBlogs Analytics Reputation
  6. 6. Marketing Technology Choices Aren’t Easy
  7. 7. “If you can’t measure it, you can’t improve it” - Lord Kelvin
  8. 8. Take control Visibility Control Measure Predict
  9. 9. Introducing SurePulse • Providing all the control required for the Digital Marketing Pilot Or • Providing the status information needed for the Digital Marketing Passenger
  10. 10. What is SurePulse™? Everything in One Place SurePulse makes it extremely easy to see exactly where your business stands online… Activate: • Automatically publish content to social media and directories Engage: • Engage with prospects on social media • Discover how your customers find you through search Insights • Monitor & respond to reviews Track: • Harness data to drive leads • Measure online success • Maximize marketing spend
  11. 11. Your Digital Marketing Lifeline
  12. 12. Client Database and Publishing SurePulse Integrates Best of Breed Marketing Technology Website/Mobile Social MediaGeoJuice™
  13. 13. Understanding your Customers Search Keywords Referral Website behavior Call To Action Mobile search, maps, local directory Which pages did they visit? How long? Did they Sign-up, download a brochure Are they in a storm region, did they buy a new house, replace or repair
  14. 14. Tracking your customers Your data from all your marketing sources is available in SurePulse
  15. 15. One Click Way to Check on Your Competition Measure your performance against your competition using SurePulse
  16. 16. Search Behavior Changes Over Time From Google Trends data: “near me” searches have doubled since last year
  17. 17. Right Listings Get You the Right Leads ● Listings are key for customers to find you and SEO on your site as well “A consistent NAP (Name, Address & Phone Number) across your site and your key citation profiles is a critical component for your local search rankings” ● Andrew Shotland, Local SEO Expert Tip : Use this free tool to check your local listings http://www.surefiresocial.com/surescan
  18. 18. How Does Your Business Appear on the Web Reviews
  19. 19. Accurate Maps & Local Directory Listings help customers find you
  20. 20. Social Media: Listen, Engage & Convert
  21. 21. Publish and Measure Social Media Marketing
  22. 22. Measure your ROI and make changes
  23. 23. Measuring your ROI SurePulse collects all the data and presents it visually for you in one place
  24. 24. Track Critical Metrics like Goal Completions Easy to analyze the performance and measure which marketing channels are sending more customers to your business using SurePulse

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