REVIEWS ALLOW CONSUMERS TO PRE_JUDGE A BUSINESS BEFORE THEY EVEN CALL YOU, IF THEY EVER DOWord of Mouth Marketing (WOMM)—Any business action that earns a customer recommendation through building preference and delivering experiencesiPowerful not written by you
Drives free web trafficLegitimize a business and provide a level of trust
1st – ok we all know that, that’s why you came to us 2 - almost all are looking at the reviews4 THEY VALUE WORD OF TOTAL STRANGERS!!!!
With your invoice. Just ask the question on your billing statement or invoice “Please review us on Google Places” or where ever you are trying to create a good online image for your company.
With your invoice. Just ask the question on your billing statement or invoice “Please review us on Google Places” or where ever you are trying to create a good online image for your company. Give all your businesses information
AN OPPORTUNITY TO respond and include KEYWORDS!!!
Leveraging the Power of Online Reviews for Maximum ROI
Surefire Social Client Webinar Series Presentation…Leveraging the Power of Online Reviews for Maximum ROI Presented by… Darryl Shrock Vice President Client Services & Surefire Social Certified Coach Feb. 28, 2012
The Agenda…• the importance of online reviews• where you find REVIEWS• Strategies to encourage customer Feedback• How to Tackle negative reviews• Know whats being said• Approving reviews in Wordpress• Recap/Next Steps
The Power of Today’s Consumer• Online and more connected than ever before• Embraces the “tell all” culture• Influence others purchase decisions through experiences• Trusts online reviews as much as personal recommendations
The World of Online Reviews• New frontier in word-of-mouth marketing• Important opportunity to establish brand• Reviewer=brand ambassador• Content marketing tool• Powerful source of free advertising• Businesses turn to online reviews to grow clientele
A Marketing Asset for Local Businesses…• Provides actionable intelligence • Insight into consumer experiences • Establishes trust • Customer service• Improves SEO and visibility • New unique content • Improved rankings • Increases web traffic• Legitimizes products & services • Instills consumer confidence • Drives sales
Understanding the importance of Online Reviews• 70% of local consumers have used the internet to find a local business in the last 12 months• 67% of local consumers have consulted online customer reviews of local businesses• 69% of local consumers trust online reviews as much as personal recommendations
Want Reviews? Ask for them! Follow up at the end of the transaction Email Video Testimonial In-Store Digital & Physical Provide incentives Discounts, promotions Gift Cards Business cards Invoices & Stationery
Be Where Customers Leave Reviews… Your Website Dedicated reviews page hReview format
Be Where Customers Leave Reviews… Online Search Engines
Be Where Customers Leave Reviews… Local directories
Be Where Customers Leave Reviews… Social Sites
Sweeten the Deal for Positive Feedback… Make it easy Instructions Provide a link to the review site Try a link shortner: www.bit.ly. Provide incentives Online review site coupons Giveaway or contest Gift Cards Discounts, promotions Special incentives for repeat customers
When Someone Leaves a Positive Review Having only positive reviews can be negative Balanced feedback Search engine boost Aggregates all reviews Increases authority Ultimate form of content marketing Opportunity to say thank you Accountability for your business
When Someone Posts a Negative Review Can be a positive But cannot be deleted Respond quickly Humility and Grace View as an opportunity Engage unhappy customer Offer a real solution Get more positive reviews to counter Overpower bad reviews
Know What is Being Said About Your Biz… Monitor your reviews Look at industry specific sites (e.g Zagat’s for restaurants, Angie’s list for home services etc.) Use Google Alerts – easy Example: “Darryl Shrock” “Kauai Roofing” inurl:www.kauaiRoofing.com