Mobile Marketing for Local Business Lead Generation


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  • Mobile Marketing for Local Business Lead Generation

    1. 1. Breakthrough Mobile Marketing Strategies for Local Lead Generation<br />Preparing Your Business for the Introduction of Mobile Marketing<br />2/15/2011<br />
    2. 2. Welcome to the New Web…<br />
    3. 3. The Mobile Message…<br />Mobile Marketing delivers a unique communication outlet for your local business…<br />Targeted<br />Direct<br />Immediate<br />Actionable<br />Portable<br />Persistent<br />
    4. 4. Did You Know That…<br />…and is expected to increase by 44% over the next 12 months!<br />…and is expected to increase by 66% over the next 12 months!<br />
    5. 5. The Mobile Community is Expanding…<br />And we have the steps to make your local business mobile friendly…<br />Design elements for a mobile friendly site<br />Converting visitors with a call to action<br />Optimizing for mobile search<br />Making the mobile switch <br />Tracking and measuring analytics<br />Mobile app development strategy<br />
    6. 6. Design Your Site to be Mobile Friendly…<br />With Mobile Marketing, less is more…<br />PC Friendly Website<br />Mobile Friendly Website<br />
    7. 7. Key Design Elements for Mobile Browsers…<br /><ul><li>Intuitive Navigation
    8. 8. Downsizing images
    9. 9. Limit to only the essential pages
    10. 10. Stay away from Flash and tables
    11. 11. Ensure speed</li></li></ul><li>Now it is Time to Prioritize Your Content…<br />Grab the readers attention, instantly, and give them a clear call to action…<br />
    12. 12. But Don’t Forget About Mobile Search…<br />
    13. 13. Optimize your site, and content, so your mobile site can be found…<br /><ul><li>Target long-tail keyword phrases
    14. 14. Optimize for Keywords
    15. 15. title tags
    16. 16. meta tags
    17. 17. heading tags
    18. 18. XLM Mobile Site Map </li></li></ul><li>Time to Make the Mobile Transformation…<br />For websites on content management systems, mobile switchers are available…<br /><ul><li>Detects when a visitor is coming from a mobile device
    19. 19. Changes the website layout to accommodate the mobile user</li></li></ul><li>If Your Website is NOT on a CMS…<br />The only way to make it mobile compatible is to create a new mobile site…<br /><ul><li>Existing website must be changed to redirect mobile users
    20. 20. When mobile users land on the site, it will automatically be redirected </li></li></ul><li>Tracking and Analytics Measure Success within the Mobile Market… <br /><ul><li>Location Tracking
    21. 21. Mobile Bounce Rate
    22. 22. Page Views
    23. 23. Click-Through Rate
    24. 24. Traffic Sources
    25. 25. Brand of Mobile Device
    26. 26. Carrier
    27. 27. Mobile Browser Type</li></li></ul><li>Now You’re Mobile Ready…What About a Mobile App?<br />Mobile apps help local businesses find and retain more customers…<br />
    28. 28. Mobile App Development Requires a Plan…<br />Questions your business needs to answer to create a mobile app strategy:<br /><ul><li>Will it have mass market or niche appeal?
    29. 29. What can you offer the consumer?
    30. 30. What platform(s) will your app be compatible with?
    31. 31. Will it be location-based?
    32. 32. Is there some type of media it will promote?
    33. 33. How will the app be promoted?
    34. 34. Cost of the App?</li></li></ul><li>Your Mobile Strategy is Defined…<br />Choose the right developer who specializes in the mobile platform you chose…<br />Companies Specializing in Mobile App Development…<br />Hire an Independent Mobile App Developer…<br />OR<br />
    35. 35. Generate More Local Leads within the Online and Mobile Market…<br />We Can Start Building Your Mobile Marketing Presence:<br /><br />In the comment section, at the bottom of the form, let us know that you are interested in creating a mobile marketing strategy for your business.<br />SIGN UP FOR YOUR SUBSCRIPTION TO THE SUREFIRE SOCIAL NEWSLETTER:<br /><br />