How to Make Friends and Influence People...In Social Media


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The key strategies to using social media to leverage your online lead generation. Who know marketing your business could be so fun? The Surefire Social Lead Generation Team shows you how to take your stale, boring social media networks and make them into a lead generating machine.

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  • Chris’s Introduction
  • Whether you have a social media strategy already implemented or have yet to begin one, most small businesses So, rather than asking if your business should be using social media, you should be asking: How can I use social media to leverage my my businesses marketing objectives.
  • As most businesses are aware, the world of traditional marketing is slowly being taken over by a new wave of communication. Now, instead of constant selling and advertising, the goal of every successful businesses marketing plan is to build relationships with potential customers.Now, I know this may confuse some people, asking, “Why is social media so important for my business?” Well the answer is simple: because the power of business marketing is now in the hands of the consumers.In the current state of our economy, social media marketing is critical to any business marketing agenda, especially small businesses. Right now, social media is in its infancy, but is growing by the day and will soon be flooded by your industry competitors fighting for a chance to win over the same prospective customers as your business.
  • Most of us already know the social benefits of online social networking, but forget to think about the benefits social media can have for your businesses marketing and lead generation efforts.Social media marketing has the ability to build authority for your business through content creation and online communication. By taking your industry knowledge, you can brand yourself, as well as your business as a leading expert educating customers and giving prospects a reason to become apart of your online community.Many online tools and programs allow you to monitor the brand reputation of your business to see what people are saying (regardless of whether it is good or bad) and capitalize on their input to refine your online outreach strategy.Along with creating relationships with prospective customers, your business has the ability to foster more solid relationships with current clients, by looking readily available to answer any of the questions they might have regarding the product or service your business has supplied to them.On a more technical side, the more content and information you provide to online followers, giving your website more inbound links to increase search engine visibility and ranking.
  • Well of course the overall goal of any Internet marketing strategy is to generate long lasting leads and increase profits…but important steps need to be taken to get to that stage of your marketing strategy.That being said, the overall goal of your businesses social media marketing presence is to drive quality, long-term leads back to your website, or “homebase” to be converted into customers.
  • Social media lead generation revolves around 5 bas
  • Content marketing is a trend that has been facilitated by social media and allows information to be shared online, and (hopefully) amplified by word of mouth and online sharing. The key to content creation is to create informative and meaningful pieces of information that:Brand you and your business as an expert in your industryPromotes discussion and communication amongst prospective customersDrive links and readers back to your website
  • Creating great content requires creativity, knowledge and a lot of patience.Through your active listening efforts (as seen in step #1) you should be able to draft quality pieces of information according to the needs and wants of your prospects.Creating content should not be a chore but rather you taking the information you already know and sharing it with others.Tell stories from past jobs or experiences you have had with customersVideos are another great way to create content. They allow you to deviate from the normal blog post or article and can be easily distributed throughout the web.Create some 10-20 page ebooks with a “how to…” theme or a certain number of steps it takes to reach a certain goal. Remember to make your ebooks full of meaningful information, so that readers can take your insights and apply it to their own lives.Interviews are a great means of content because people love multimedia, but more importantly, they add a personal touch by providing active dialogue to your readers.Another way to provide interesting content is to use your google RSS reader to search blogs and online publications for new information and articles pertaining to your industry. Write a clever blurb and post the link on the pages of your social media networks.When creating content, always keep in mind the 80-20 ratio in which 80% of your content should be information and educationally based, while the other 20% can be sales-driven. It is important to remember that the goal of social media is not to sell, but to foster trust and relationships in hopes of selling.
  • How to Make Friends and Influence People...In Social Media

    1. 1. How to Win Friends and Influence People…In Social Media<br />Chris Marentis, Author & Owner, Surefire Social Lead Generation System<br />Alyssa Gagen, Social Media Marketing Manager, Surefire Social<br />September 21, 2010 at 5:00 p.m. EST<br />
    2. 2. The key to turning your business into a social media marketing success is…<br />…focusing on the fundamentals that already make your business great, and enabling your customers to spread the word about your exceptional products or services.<br />
    3. 3. Agenda<br />What is Social Media?<br />Benefits of Social Media<br />Social Media for Lead Generation<br />Step 1. Listening<br />Step 2. Creating<br />Step 3. Sharing<br />Step 4. Connecting<br />Step 5. Measurement<br />Review<br />Social Media Steps for Lead Generation<br />Surefire Social Social Media Expertise<br />
    4. 4. “Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be the standard.”<br />– Jeff Antaya, CMO, PlanteMoran<br />
    5. 5.
    6. 6. The Overall Goal of Social Media is…<br />To Drive Quality <br />Traffic to Your Site.<br />
    7. 7.
    8. 8. Step 1. <br />Be an Active Listener.<br />
    9. 9. “Keep Your Ear to the Street..”<br />Online To Help Businesses Manage Online Active Listening<br />
    10. 10. Content is King.<br />Step 2. <br />
    11. 11. Content Ideas to “Hook” Your Readers<br /><ul><li>Tell Stories
    12. 12. Create a short informational video
    13. 13. eBooks
    14. 14. Interviews with industry leaders
    15. 15. Provide links to interesting content</li></ul>Always follow the 80-20 Rule<br />
    16. 16. Where Does the SEO Come In?<br />
    17. 17. Step 3. <br />Spread the Love.<br />
    18. 18. Sharing is Caring…In Social Media<br />
    19. 19. Step 5. <br />It’s All About Networking.<br />
    20. 20. Where Does Your Business Need to be?<br />Facebook<br />LinkedIn<br />Blogs<br />Twitter<br />Flickr<br />FourSquare<br />Forums<br />Ning<br />YouTube<br />MeetUp<br />
    21. 21. The Rules of Social Media Networking<br /><ul><li>Focus on content, not marketing
    22. 22. Don’t over optimize
    23. 23. Become a valuable resource
    24. 24. Build Rapport
    25. 25. Customer comes first</li></li></ul><li>Step 5. <br />The Truth is in the Numbers.<br />
    26. 26.
    27. 27. How to Know if Your Social Media Personality is Working...<br />
    28. 28. Why is Social Media so Important?<br />The Power is Now in the Hands of the Consumer…<br />
    29. 29. What’s Next for Your Business…<br />1. Become an active listener in the online community.<br />2. Create meaningful and informative content (Don’t forget about SEO!)<br />3. Share your information and expertise through different online outlets.<br />4. Participate and brand your business.<br />5. Measure your social media efforts and test different methods to ensure online success.<br />
    30. 30. Lead Generation with Surefire Social<br />Surefire Social is a online lead generation system for home improvement contractors and small businesses. <br /> Providing turn key services to help your business increase its online lead generation with:<br />Website Development<br />Search Engine Optimization<br />Social Media Networking<br />Online Directory Submission<br />
    31. 31. Surefire Social Members<br />Members of the Surefire Social have access to:<br />Advice from Leaders in the Internet Marketing Industry<br />Educational Member Portal<br />Turn Key Services<br />One-on-One coaching <br />For more information, email us at:<br />or<br />Visit our blog at:<br />