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Facebook Strategies for Local Business - Strategy Video #1

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http://www.surefiresocial.com | Facebook strategies for local business marketing | Leveraging your businesses voice and brand image throughout the Facebook community

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Facebook Strategies for Local Business - Strategy Video #1

  1. 1. Facebook Strategies for Local Business - Strategy #1<br />Get Clear on Your ‘Voice’ and Brand Image<br />6/16/2011<br />
  2. 2. First Things First<br />Before ever building a Facebook page, you need to clarify what you want your Local Business ‘Voice’ & Image to be.<br />
  3. 3. To Build Your Voice & Image, Ask Yourself…<br />What are our business goals?<br />Whatis our vision and mission? <br />Who is our target audience? <br />What topics are important and will grab our target market?<br />
  4. 4. What Are Your Business Goals?<br />Clarify 1 to 2 goals that are important to you:<br />Brand exposure?<br />Expert status?<br />Boost sales?<br />Increase prospects and leads?<br />Don’t try to conquer the world:<br />Be selective<br />Prioritize<br />
  5. 5. What’s Your Vision & Mission?<br />Your voice should always support your vision and mission<br />Write down your vision and mission and refer to it often to make sure you’re always in alignment<br />
  6. 6. Who’s Your Target Audience?<br />Are you targeting:<br />Leads? <br />Peers?<br />Experts? <br />Identify your target audience so you can then build your voice to support that specific audience<br />
  7. 7. What Topics Are Important and Will Grab Your Target Market?<br />Content that will grab the target audience you’ve identified<br />The content you create will: <br />Largely represent your voice<br />Needs to also represent your vision and mission<br />
  8. 8. Action Items<br />Write down your answers to the following questions:<br />What are your business goals for your Facebook page?<br />What is your company vision and mission?<br />Who is your target audience?<br />What topics and content are relevant and important to that target audience?<br />Build Your Facebook Page with the answers to these questions in mind.<br />Refer to your company vision and mission on a regular basis and make sure your Facebook page continues to support them.<br />
  9. 9. Maintain Consistency and Accuracy All Around the Web…<br />www.surefiresocial.com/identity-audit<br />Visit the URL Above and Sign Up to Evaluate Your Businesses Current Online Marketing Efforts.<br />…Don’t forget to visit our blog:<br />surefiresocial.com/our-blog<br />888-804-8685<br />info@surefiresocial.com<br />

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