Facebook Strategies for Local Businesses: Video #4

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Track, Measure & Test the success of your Local Business Facebook Page | Utilizing Facebook insights

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  • With any marketing strategy, it’s always smart to find a way to measure if it’s working for you or not.
  • Many don’t even notice it, but Facebook Insights is a free tool that provides metrics to help Facebook page owners analyze trends within their user demographics, user growth, consumption of content, and creation of content. Facebook Insights is provided to all page administrators, and it automatically appears on the left sidebar of your Facebook page once you have 30 ‘Likes’ on your page. After you click on the Insights link, you’ll be taken to your Insights page with 2 graphs: “Interactions” and “Users”
  • See Slide
  • Insights can be used to analyze the following:Post Quality: Encourages you to increase your volume of posts, but you must follow the needs of your audience first.Total Fans and Unsubscribed Fans: Especially important to monitor the number of fans who have unsubscribed.Interactions per Post: Slowly allows you to improve the quality of your posts as you see how fans respond.Page Views: As your fan base grows, the total number of daily page views should be increasing as well.Demographics: Allows you to see which demographic groups are growing the fastest and which groups are the largest for your page.
  • Now let’s take action!Refer to slide
  • Put our web addressWe find it helpful to do an identity audit, where we will take a look at ur websiteIf you would like an evaluation of your current marketing efforts fill out the form at the link below
  • Facebook Strategies for Local Businesses: Video #4

    1. 1. Facebook Strategies for Local Business - Strategy #4<br />Utilizing Facebook Insights<br />8/1/2011<br />
    2. 2. Is It Working?<br />With any marketing strategy, it’s always smart to find a way to measure how favorably your efforts are working.<br />
    3. 3. Facebook Insights<br />A free Facebook tool that provides metrics to help Facebook page owners analyze trends within their:<br />Demographics<br />Growth<br />Consumption of Content<br />Creation of Content<br /><ul><li>Provided to all page administrators
    4. 4. Appears on the left sidebar of your Facebook page once you have 30 “Likes”
    5. 5. Two graphs: “Interactions” and “Users”</li></li></ul><li>Example Insights Page<br />
    6. 6. 5 Key Metrics<br />Post Quality:Encourages you to increase your volume of posts, but you must follow the needs of your audience first<br />Total Fans and Unsubscribed Fans: Especially important to monitor the number of fans who have unsubscribed<br />Interactions per Post:Slowly allows you to improve the quality of your posts as you see how fans respond<br />Page Views: Should steadily increase as your fan base grows larger<br />Demographics:Allows you to see which demographic groups are growing the fastest and which groups are the largest for your page<br />
    7. 7. Action Items<br />Gain a total of 30 “Likes” for your Insights link to appear.<br />Navigate the Insights page for your Facebook business page to become familiar with the content and metrics available.<br />Determine which type of post (text, video, link, etc.) produces the greatest amount of fan participation on your page.<br />
    8. 8. Maintain Consistency and Accuracy All Around the Web…<br />www.surefiresocial.com/identity-audit<br />Visit the URL Above and Sign Up to Evaluate Your Businesses Current Online Marketing Efforts.<br />…Don’t forget to visit our blog:<br />surefiresocial.com/our-blog<br />888-804-8685<br />info@surefiresocial.com<br />

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