Developing powerful content is one of the most important things you can do to build your local business Facebook page fan base. The goal is to get your fans to keep coming back for more, and the only way to do that is to provide them with a reason to come back. In addition, you want your current fan base to share your posts and page information with others (which can cause a viral impact!), and again, the only way to make that happen is to give them content they want to share!
When working with our clients, we remind them that content for their local business isn’t limited to what we put into writing. In fact, images and videos can grab a consumer’s attention much faster than plain text can in many cases.
Compelling content for your local business Facebook page should, at a minimum, include a combination of the following:MicroblogsLinksHow-to videosBefore and after photos, or relatable photos for your businessBlogsGuest blogsPromotions
Some important tips to keep in mind when developing your Facebook page content include:Pictures and Videos can attract attention better than plain texts or links. Tag individuals within your posts to help create a viral impact, and when it makes sense, use Facebook ‘Notes’ which allows you to easily tag individuals to cause a viral effect. Guest bloggers give you an opportunity to build more links for your Facebook page in addition to leveraging their Fan base when appropriate. Look for ways to repurpose content you already have both online and offline for your Facebook page, such as hard-copy newsletters, online blogs, etc. Look in periodicals, magazine, newspapers, and so on for headlines that grab your attention to have a good idea of the types of headlines you need to create to draw in an audience. You want to grab their attention at first glance!
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Facebook Strategies for Local Business - Strategy Video #3
Facebook Strategies for Local Business - Strategy #3<br />Creating Compelling Status Updates & Content<br />8/1/2011<br />
As your fan base develops, you need to nurture your community with interesting content so the page is valuable to fans—give them a reason to stay and share your content with others!<br />But Wait, There’s More<br />
Powerful Content is a Priority<br />To keep fans coming back for more, you must provide them a reason for doing so.<br />Create a viral impact!<br />Post content that others will want to share<br />Attract more fans and leads<br />
Keep in Mind…<br />Content isn’t limited to what we put into writing<br />Photos, Links, Videos, & Questions can grab a consumer’s attention much more effectively than plain text<br />
Change Up Your “Content”<br />Microblogs<br />Links<br />How-to videos<br />Before and after photos<br />Blogs<br />Guest blogs<br />Promotions<br />
Example<br />You’re a local home services contractor, and you recently finished a new home exterior job where the client was very pleased<br /><ul><li>Use this opportunity to post before and after images of the job to Facebook
Tag the homeowner in the photo and status update (with their permission, of course!)</li></li></ul><li>Content Tips to Get the Most out of Your Facebook Page<br />Pictures and videos can attract attention better than plain text or links.<br />Tag individuals within your posts to cause a viral effect.<br />Use Facebook “Notes” where appropriate.<br />Use guest blogs to build links to your page and leverage another fan base.<br />Repurpose online and offline content that you already have for your Facebook page.<br />Hard-copy newsletters, online blogs, etc.<br />Use periodicals, magazines, and newspapers to draw inspiration for attractive headlines.<br />You want to grab their attention at first glance!<br />
Action Items<br />Find a blogger that provides content in alignment with your focus and ask them to guest blog for you.<br />Find a way to incorporate a video or photos once a week as part of your Facebook content strategy.<br />Find one piece of offline content to use on your Facebook page this week.<br />
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