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Facebook Strategies for Local Business - Strategy Video #2

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Facebook strategies for local business marketing | Leveraging Facebook to its full extent by completing your entire business profile page

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Facebook Strategies for Local Business - Strategy Video #2

  1. 1. Facebook Strategies for Local Business - Strategy #2<br />The Importance of Fully Completing Your Facebook Business Page<br />7/18/2011<br />
  2. 2. If you’re not going to complete your Facebook business page, then you might be better off not creating one at all…<br />Why?<br />People want to do business with those who share information and…<br /><ul><li>An incomplete Facebook page can look unprofessional
  3. 3. An incomplete page leaves anyone who clicks on your page with a lot of questions (which means they’ll move on)</li></ul>It will save you from wasting your time because…<br /><ul><li>You need to actively complete your page and use Facebook consistently to make it work for your local business</li></li></ul><li>Complete Your Facebook Page<br />With Facebook’s built-in search feature, Facebook is being used to search for businesses more frequently than ever before, which means more people are looking for you and your business on Facebook!<br />
  4. 4. Value in Completing Your Facebook Page<br />Increases your “findability” via Facebook’s search engine<br />Provides contact information<br />Shares information about your business and what you do<br />Represents your business voice & image<br />Boosts external SEO when using a strong keyword strategy<br />Boosts your chances of increasing leads with a larger ‘Fan’ base<br />
  5. 5. Steps to Completing Your Facebook Business Page<br />Upload your business picture or logo:<br />1. Once logged in and viewing your profile, click the “Edit info” link underneath the page name.<br />2. On the left column, click “Profile picture.”<br />3. Press the “Browse” button to locate and upload the image you have saved on your computer.<br />The maximum profile image dimensions have been resized by Facebook to 540px high and 180px wide.<br />
  6. 6. Steps to Completing Your Facebook Business Page<br />Complete the Information section of your page:<br />1. On the left column, click “Basic Information.”<br />2. Fill out the fields appropriately, including:<br /><ul><li>Contact Information
  7. 7. Important Names
  8. 8. Your Website URLs
  9. 9. Information about your business, philosophy, and so on.</li></li></ul><li>Steps to Completing Your Facebook Business Page<br />Other tips:<br />Use keyword research to incorporate keywords naturally throughout your Facebook content, in addition to your Facebook updates and posts.<br />Use geographic modifiers, such as your location and zip code, where appropriate.<br />Ex. Complete the location section of the “Basic Information” tab.<br />
  10. 10. Action Items<br />Go to your Facebook business page and make sure your profile is 100% complete under the ‘Information’ section.<br />Incorporate your business logo or an appropriate photo.<br />Use keywords and GEO modifiers as appropriate.<br />
  11. 11. Maintain Consistency and Accuracy All Around the Web…<br />www.surefiresocial.com/identity-audit<br />Visit the URL Above and Sign Up to Evaluate Your Businesses Current Online Marketing Efforts.<br />…Don’t forget to visit our blog:<br />surefiresocial.com/our-blog<br />888-804-8685<br />info@surefiresocial.com<br />

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