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Email Marketing Strategies: The Secrets to Communication Beyond the Inbox<br />Unlock the secrets to effectively deliver p...
What is Email Marketing?<br />Email Marketing is the “last mile” in your overall marketing strategy.<br />
The Agenda…<br />Why email marketing works for local businesses<br />How to build and grow your email communication list...
Does Email Marketing Work for Local Business?<br />Helps Keep ProspectsWarm<br />Nurturing<br />Constant engagement<br />B...
Building A Quality Email List is Key…<br />The quality of your email list depends on where and how you collect someone’s i...
Motivate Subscribers with Incentives…<br />Promotions & Offers<br />Subscribe to Mailing List<br />Free Estimate/Free Cons...
Segment Your List for Targeted Communication…<br />The more you know about your list, the easier it is to target content.<...
Construct a Professional Email…<br />Promotional<br />Tip: Create a “swipe file” of all the emails you receive from other ...
Construct a Professional Email…<br />Tip: When constructing a newsletter, use relevant blog posts or industry news for con...
Design & Brand for Consistent Results<br />Return address from a known sender<br />Optimized for Preview Window<br />Small...
Invest in an Email Service Provider…<br />Reputable name<br />Less spam<br />Easy automation<br />24/7 marketing<br />Easy...
Email Marketing Platforms Tailored to Local Businesses<br />
Track and Measure Results Every Time!<br />Open Rate<br />Open Rate Trends By Day<br />Click-Through-Rate<br />Bounce Rate...
What did we learn?<br />Recap…<br />
Let’s Backtrack….<br /><ul><li>Email marketing is a critical part of ANY local businesses online lead generation strategy
Gather names and segment your list for more targeted content
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Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

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htto://www.surefiresocial.com | Discover the secrets to incorporating a lead generating email marketing strategy into your local businesses everyday workflow

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Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

  1. 1. Email Marketing Strategies: The Secrets to Communication Beyond the Inbox<br />Unlock the secrets to effectively deliver powerful emails to hungry prospects and loyal customers<br />9/20/2011<br />info@surefiresocial.com<br />
  2. 2. What is Email Marketing?<br />Email Marketing is the “last mile” in your overall marketing strategy.<br />
  3. 3. The Agenda…<br />Why email marketing works for local businesses<br />How to build and grow your email communication list<br />Strategies to maintain effective communication with your email list<br />Leveraging email marketing providers to support local business<br />Measuring and tracking email marketing results for maximum ROI<br />
  4. 4. Does Email Marketing Work for Local Business?<br />Helps Keep ProspectsWarm<br />Nurturing<br />Constant engagement<br />Boosts Sales<br />Closes the sale<br />Reinforcement post purchase<br />Maintains rapport with current customers<br />Encourages referrals/reviews<br />Brand awareness<br />Engagement<br />
  5. 5. Building A Quality Email List is Key…<br />The quality of your email list depends on where and how you collect someone’s information.<br />Online resources<br />Website<br />Social media networks<br />Personal contact sources<br />Events/Tradeshows<br />Walk-Ins<br />Referral Sources<br />Current customers<br />Suppliers<br />
  6. 6. Motivate Subscribers with Incentives…<br />Promotions & Offers<br />Subscribe to Mailing List<br />Free Estimate/Free Consultation<br />Educational ebook download<br />
  7. 7. Segment Your List for Targeted Communication…<br />The more you know about your list, the easier it is to target content.<br />Demographic<br />Local service area<br />Interests<br />Products/Services<br />Affiliations<br />Job Requests<br />Repeat buyers<br />Type of Customer<br />Specific Service<br />Past purchases<br />
  8. 8. Construct a Professional Email…<br />Promotional<br />Tip: Create a “swipe file” of all the emails you receive from other businesses to use as guides when designing your own.<br />Limited time offers<br />Testimonials & Facts<br />Help justify purchase<br />Sales & Discounts<br />Images about a product/service<br />Exclusivity & VIP Status<br />Links that call for immediate action<br />
  9. 9. Construct a Professional Email…<br />Tip: When constructing a newsletter, use relevant blog posts or industry news for content.<br />Educational<br />Newsletters<br />Advice & Opinion<br />Support<br />Product/Service<br />Offer guidance/direction<br />Incentives<br />Sharing Expertise<br />
  10. 10. Design & Brand for Consistent Results<br />Return address from a known sender<br />Optimized for Preview Window<br />Small logo or Banner for Branding<br />Consistent font and type size<br />Consistent Salutation<br />
  11. 11. Invest in an Email Service Provider…<br />Reputable name<br />Less spam<br />Easy automation<br />24/7 marketing<br />Easy for recipients to unsubscribe<br />Manages overall list<br />Segments<br />Groups contacts<br />Professional looking emails<br />Templates/Web forms<br />Consistency<br />
  12. 12. Email Marketing Platforms Tailored to Local Businesses<br />
  13. 13. Track and Measure Results Every Time!<br />Open Rate<br />Open Rate Trends By Day<br />Click-Through-Rate<br />Bounce Rate<br />
  14. 14. What did we learn?<br />Recap…<br />
  15. 15. Let’s Backtrack….<br /><ul><li>Email marketing is a critical part of ANY local businesses online lead generation strategy
  16. 16. Gather names and segment your list for more targeted content
  17. 17. When creating emails, think promotional or educational
  18. 18. An email service provider makes email marketing easy and cost-effective
  19. 19. Tracking results will help you tailor your campaign for the most ROI</li></li></ul><li>Now Introducing the New Brands to the Surefire Social Family:<br />Surefire Social Select<br />Surefire Social Simple<br />Surefire Social Local Business SEO<br />Surefire Social Local Business Directory Listings<br />See how your business sizes up to your competition around the online community. <br />Sign up for our FREE, online visibility analysis.<br />www.surefiresocial.com/identity-audit<br />888-804-8685info@surefiresocial.com<br />

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