7 Surefire Strategies to Expand Your Businesses Online Following

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Put your social media profiles to work to generate fans, friends and followers for your small, local business. Achieve maximum visibility within the online community by following these 7 surefire strategies to grow your following.

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  • These people have some sort of relationship with you. Expand the involvement of your list
  • When someone does a request a quote or estimate put your social media icons on there
  • Now, why would you want to purchase fans? Gain momentum, this is a great way to build your networks. Gets you beyond your friends and family. Virality need momentum
  • Mention Static FBML Page – you can not only get a fan, but you can also get a lead through facebook advertising
  • What is the purpose of onlline? For most businesses, especially locally busiensses. Take your offline realationships online.Move people online and offline
  • You are reaching people in a friendly environment, environmental factor
  • We have clients that we encourage doing this. For example, if one of our contractor clients is going to be at a home show then we would tell them to send out updates on their twitter profile.
  • Popular trends within your niche
  • listening
  • Here is what you need to know about hash tags…you wont get all the information you need, but what you need to know is that it is a pound signBy putting in the twitter search a hash tag with a keyword in it and by doing this you can find the big followers
  • The idea is that someone who is in your nice. For example if you are a local contractor, who is the person who covers house and homes for the local radio or TV station? What is their twitter address? You are going to want to friend these people because they have a large following of people who are interested in things in your niche.Go after the big fish in your industry, and friend their friends to build a quality concentrated fan base from those who have already established theirs.
  • The idea is that someone who is in your nice. For example if you are a local contractor, who is the person who covers house and homes for the local radio or TV station? What is their twitter address? You are going to want to friend these people because they have a large following of people who are interested in things in your niche.Go after the big fish in your industry, and friend their friends to build a quality concentrated fan base from those who have already established theirs.
  • The idea is that someone who is in your nice. For example if you are a local contractor, who is the person who covers house and homes for the local radio or TV station? What is their twitter address? You are going to want to friend these people because they have a large following of people who are interested in things in your niche.Go after the big fish in your industry, and friend their friends to build a quality concentrated fan base from those who have already established theirs.
  • Put our web addressWe find it helpful to do an identity audit, where we will take a look at ur websiteIf you would like an evaluation of your current marketing efforts fill out the form at the link below
  • 7 Surefire Strategies to Expand Your Businesses Online Following

    1. 1. 7 Surefire Strategies to Expand Your Businesses Online Following<br />Achieving Maximum Visibility within The Online Community<br />12/7/2010<br />
    2. 2. Without An Audience, You Really Can’t Justify Your Time in the Social Media Community…<br />Just because you built it, doesn’t mean they will come to it…<br />Create maximum visibility in the online community and within your industry<br />Leverage your businesses expertise within your niche<br />Give the online community a reason to become apart of your business<br />
    3. 3. Your Business Can Dominate the Online, Social Media Community…<br />7 Surefire Strategies to Expand Your Online Following: The Next Steps to Leveraging Your Businesses Online Marketing Strategy.<br />1. Convert Your Current Marketing List<br />2. Pay for Quality Followers<br />3. Give Incentives to Generate Interest<br />4. Leverage Online and Offline Events<br />5. Keep Up With Popular Trends in Your Industry<br />6. Target Reputable Social Media Profiles<br />7. Create Compelling Content<br />
    4. 4. Strategy #1:Convert Your Marketing List into Followers<br />
    5. 5. Promoting Your Social Media Presence Through Email<br />Take advantage of your current marketing list and convert them into followers.<br />Different types of lists<br />Gathers targeted fans<br />Increases brand visibility<br />Your fanbase is a social media analog of your email marketing list(s).<br />
    6. 6. Ways to Grow Your Community with Email Marketing…<br />Email Blasts<br />Newsletter<br />Social Media Icons<br />Email Signature<br />Become a Fan or Follow Us Links<br />“Opt-In” Success Page<br />When people sign up, send them to a landing page promoting your social media<br />
    7. 7. Strategy #2:Pay for Quality Followers<br />
    8. 8. The Perks of Purchasing Fans…<br />Grows social media community FAST<br />Converting quality, targeted followers<br />Grows your list of prospective leads<br />Low-Cost and High-Tech<br />
    9. 9. Facebook Advertising: What is Your Cost Per Fan?<br />Targeted Advertising<br />Location<br />Demographics<br />Education/Work<br />Keywords<br />Budget Your Costs<br />Pay-Per Click (Cost Per Click)<br />Pay-Per-View (Cost Per Impressions)<br />Performance Tracking<br />Standard Metrics (i.e. impressions, clicks)<br />Demographic Metrics<br />Profile Metrics<br />Conversion Metrics<br />Facebook.com/ads<br />
    10. 10. Tweet Adder: Finding Quality Followers On Twitter<br />Finds Targeted Twitter Users and Attracts Followers Based on:<br />Keywords<br />Location<br />Followers of a User and Followed by a User<br />Automated following and unfollowing features<br />Offers full Twitter stats:<br />Who you followed<br />Who you unfollowed<br />Tweetadder.com<br />
    11. 11. Strategy #3:Give Incentives to Generate Interest<br />
    12. 12. Give Customers a Reason to Become and Stay Fans…<br />Offer potential fans exclusive deals on products and services for joining your online network.<br />Contests<br />Giveaways<br />Coupons<br />Exclusive Events<br />Fan-Only Content<br />
    13. 13. What Type of Incentives will Hook Your Potential Following…<br />Offers and incentives exclusively for those who become “fans”…<br />Hidden Content<br />Exclusive Webinars<br />Free eBook Download<br />Discounted Services<br />
    14. 14. Strategy #4:Leverage Online and Offline Events<br />
    15. 15. Social Media Helps Market Events to the Online Community….<br />Take advantage of the friendly, more casual environment to extend outreach.<br />Expands reach to new prospects;<br />Strengthens relationships with current customers;<br />Opportunity to provide education and leverage expertise.<br />
    16. 16. How to Leverage Your Event Promotion and Grow Your Following…<br />Facebook Events<br />Blog Post Promotion<br />Twitter Updates<br />YouTube Videos<br />Press Releases<br />GOAL: Enhance online reach by making events and information easily sharable.<br />
    17. 17. Strategy #5:Keep Up With Popular Trends in Your Industry<br />
    18. 18. What Is All The Buzz About?<br />Following online, industry trends are the best strategies to obtain maximum visibility…<br />Gives you insight into what people are looking for<br />Content creation<br />Products and services<br />Stay up to date on your businesses industry<br />Important news and information<br />Events<br />
    19. 19. Trending on Twitter with #Hashtags<br />What Is A Hashtag?<br />Raises visibility level of Tweets<br />Brands your Twitter profile into a specific niche<br />Hashtag Resources<br />Hashtag.org<br />See which hashtags are trending right now<br />Tagal.us<br />Online dictionary forhashtags<br />Twubs.com<br />Check out recent tweets, links and images associated with a particular hashtag<br />#<br />A Hashtag.<br />
    20. 20. Additional Social Media Trending Tools…<br />Twitter Search<br />URL: www.search.twitter.com<br />Find followers based on location, keyword, etc. on Twitter’s search engine<br />Monitter<br />URL: www.monitter.com<br />Allows you to monitor the Twitter world for a set of keyword(s)<br />It’s Trending<br />URL: www.itstrending.com<br />The most shared content and information on Facebook<br />
    21. 21. Strategy #6:Target Reputable Social Media Profiles<br />
    22. 22. Go After The Big Fish In Your Industry…<br />…and friend their friends to build a quality following from those who have already established theirs.<br />Who are the most important influencers in your industry?<br />Magazine and Book Publishers<br />Offline Media Personalities (i.e. Radio, TV)<br />Product Manufacturers<br />Thought Leaders<br />
    23. 23. Don’t Assess Thousands of Online Members…<br />Stick to those who are most influential members of your businesses market.<br />Locate popular Twitter profiles and Facebook Pages<br />Use the search on these platforms<br />Interact through online communication<br />Twitter<br />Follow influential individuals<br />Retweets and @Mentions<br />Facebook<br />Engage on Facebook wall<br />
    24. 24. Strategy #7:Create Compelling Content<br />
    25. 25. Engaging Content Is Key to Social Media Success…<br />People learn in different ways, so engage them with different types of multimedia.<br />Blog posts<br />Article writing <br />Informational videos<br />Photos/Images<br />Audio Content/Podcasts<br />
    26. 26. Use Social Media to Influence Your Content Creation…<br />For better traction, create content around popular online buzz within your industry…<br />Facebook to monitor discussions<br />Twitter to monitor discussions<br />LinkedIn Answers<br />Industry Blogs and Forums<br />
    27. 27. 7 Strategies to Expand Your Social Media Community<br />Recap…<br />
    28. 28. 7 Strategies to Expand Your Social Media Community<br />1. Convert Your Current Marketing List<br />2. Pay for Quality Followers<br />3. Give Incentives to Generate Interest<br />4. Leverage Online and Offline Events<br />5. Keep Up With Popular Trends in Your Industry<br />6. Target Reputable Social Media Profiles<br />7. Create Compelling Content<br />
    29. 29. Surefire Social Online Identity AuditHow Can Your Business Maintain Consistency and Accuracy All Around the Web?<br />Visit the URL Above and Sign Up to Evaluate Your Businesses Current Online Marketing Efforts.<br />http://www.surefiresocial.com/identity-audit<br />

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