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Should Your Business Be on Snapchat?

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Snapchat started in 2011 and has grown to over 100 million daily active users. These pictures or messages only have a short life, but they could mean a boost for your business. This infographic covers all you need to know about using Snapchat for business.

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Should Your Business Be on Snapchat?

  1. 1. WHY YOUR BUSINESS SNAPC HAT —¢I r Snapchat -- In September 2011, StanFord University students Bobby Murphy, Evan Spiegel, and Reggie Brown launched Snapchat. I T Snapchat is available For iOS and Android. Every second, 8,796 photos are shared on Snapchat (as oF June 2015) Snapchat boasts 100 million daily active users (as oF May 2015). oF all U. S. social media users use Snapchat oF users are between I8 and 24 Nearly 1/3 oF all U. S. millennial internet users access Snapchat regularly oF Snapchat users are 1 Female. 30% are male. x 1,000,000 6: SNAPCHAT Are picture or video messages taken and shared with Friends j on Snapchat in real time They can be viewed For up to 10 seconds, depending on the duration the user chooses II E Users can choose to have their photo or video saved in their Hello! phone's photo gallery or just send it to Friends Each snap Features an icon that indicates how much time you have leFt to view it belore it disappears . Snaps disappear From the screen once they are viewed (unless a Friend saves it with a screenshot or another camera) TO SNAPS: Tap 0 once Press and hold 0 for the length of time of your intended Snap To delete a photo or video: To draw on your Snap: Tap ‘Q in the top right corner Or use the emoji icon to add emojis Q Q 9 To add a caption: Tap the X in the top leFt corner To set a photo timer: Tap the middle oF the screen and enter text Tap anywhere or click to exit caption mode Or click the “I” button in the upper right corner to add text Tap the timer icon in the bottom leFt corner Select the amount oF time you want your Snap to last TO Tap once on the Snap I T W Tap once to skip to the next Snap Or swipe down to exit the current Snap IF there are multiple Snaps From one person, they will be viewed as a stacked tlipbook of moments To view Snaps individually, swipe right on a friend's name to iump into Chat . Sheldon ’ I Johnny SNAP El - -a ) A Snap sent without audio 1.121" A Friend opened a Snap with audio Then tap on an individual Snap D A Friend opened a Snap without audio A Snap sent with audio A sent Chat A Friend opened a Chat I Viewed icons 9 . 1 Your Snap sent with sound has been viewed I Received icons 3 You have received a Snap or multiple Snaps that contain at least one Snap with audio 0 Your Snap sent without sound . You have received a Snap or has been viewed multiple Snaps that all do not contain audio Your Chat has been viewed You have received a Chat (Snapchat’s messaging platform) l) A Snap or Chat is pending and may have expired I Screenshot icons B I Replay icons 3 Your Snap sent with sound has been replayed A screenshot has been taken oF your Snap with audio 0 Your Snap sent without sound has been replayed ->: A screenshot has been taken oF your Snap without audio A screenshot has been taken oF your Chat I Stories 3 Stories string Snaps together Depending on your privacy settings, the to create a narrative that lasts photos and videos added to a Story For 24 hours can be viewed by all Snapchatters, . just your Friends, or a selected group SNAPPIN’ Snapchat is a low-cost marketing tool with a wide reach. Snapchat is Free and houses millions oF active, daily users. Snapchat allows users to get creative. With a variety ol colors, users can draw doodles with their Finger to alter photos or videos. The latest Snapchat update allows users to add video Filters to slow down, speed up, and reverse Snapchats. Snapchat offers a sense of urgency unlike any other platform. With a set time limit For each Snap, the Fleeting nature oF Snapchat is appealing to many users. / Snapchat users are big buyers. 76% oi Snapchat users purchased a product ° ° online in the last month. - Give a behind the scenes look at a new product Introduce new Send a coupon or , - s/ // discount code I a ' / / _ employees Show a sneak peek ot the brand in action Reference your Snapchat account on your website. ! Write about your account in To be Followed it is imperative that a blog post or include your you share your exact Snapchat handle handle on your "about" page. due to the limited search Function. Tease content on other social platforms that's only available on Snapchat. Mention your account via other social platforms. Use the "bio, " "about" section, or "description" to mention your Snapchat handle. Let Followers know you have more or diFFerent content on your Snapchat account. Promote your account on relevant forums. Leverage social influencers. Partner with a relevant and I‘ 1 Mention your handle and consider otlering a reward in exchange For adding you. popular social media personality to ”take over” your account and draw in traFFic From their Following. Snapchat new. soldsie. com ' searchenginejournalcom support. snapchat. com - techcrunch. com tomsguide. com ' snapchat. com businessoFapps. com I expandedramblings. com ignitesocialmedia. com I harpersbazaar. com Brought to you by: SURE PAYROLL , A Paychex® Company In partnership with: air“) G| |ERGICI'I&Co.

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