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This white paper introduces Customer Self-Service and how using
Surado Web Self-Service can increase customer satisfaction, reduce
costs and increase return on investments. The key is to understand
your customer, your products and services and the tools available to
deliver service to maximize customer satisfaction and reduce
customer service costs. This paper will discuss the various selfservice
options available, how to utilize best practices, delivery
technology and how Customer Self-Service is tied to the "big picture"
of Customer Relationship Management (CRM).