What is superfast broadband and
what are the business benefits?
Kate Doodson
Cosmic
@cosmickated

Serco Internal
• Introduction
• Broadband technicalities
• Business Benefits of Superfast Broadband
• Barriers to take up
• Other infill ...
What’s happening to the world of business?
By 2016….
Business is changing & needs to change

UK ?
Serco Internal
What else has changed?

Customers…
• Have higher expectations
• Mobilisation – real time commentary
• They talk to each ot...
The world has changed

• Instantaneous response
• Accessibility
• Transparency
• Accountability

Serco Internal
People change

• Gen X
• Gen Y
• Gen Z

• Baby Boomers
• Millennials
• Digital Natives

Serco Internal
Staff have changed

1/3 of all homeworkers work in rural locations (CPRE 2013)

Serco Internal
What are the business drivers?

And businesses are
demanding more:

–
–
–
–
–

Need to be more agile
Need to reduce costs
...
Why now?

– Technology on the rise
– Growth of mobile and tablet
– Improved mobile and landline connectivity

– Reduced co...
Broadband technologies

Serco Internal
Broadband – Landline technologies

Homes/Businesses

Exchanges

Copper - ADSL

Copper

Up to 8Mb/s

Copper - ADSL2+

Coppe...
The thing about copper….

Fibre can run 40Km at
10,000Mbps and not loose
signal strength

Serco Internal
Speeds

• Speed is measured in Mbps
• Often shown as Mb or Mbps
• Megabits per second

• (not megabytes MB – 8 bits to a B...
Download speed
Internet Connection
Speed

Time to load a typical
web page*

Time to download a
typical 5-minute
song**

56...
We haven’t finished yet!

Internet Connection
Speed

Time to download a
Time to load a typical
typical 5-minute
web page*
...
Future with fibre
• 1Gbs broadband
• 2Gbs
• Japan, Korea and Chaganooga ...

• Future exa and zeta bytes speeds and bandwi...
Upload speeds

• ADSL - 0.5Mbps
• ADSL 2 - 1Mbps
• Satellite – 1 – 6 Mbps
• Cosmic office download 10Mbps….. Upload 0.8Mbp...
Why do you need good upload speeds?

• Filesharing - A fast broadband upload speed will reduce the time it takes

to share...
Data allowance

• Typically
• ADSL line 10GB monthly data allowance
• Fibre 40GB monthly data allowance

• 1 film download...
Contention

• Contention ratio: is the maximum number of other people you

have to share the connection infrastructure wit...
Business Benefits to Superfast
Broadband

Serco Internal
1. Cost savings
2. Increased flexibility

3. Increased reach
4. Easier disaster recovery
5. Improved opportunities for inn...
1. Cost Savings

Traditional usage patterns in IT

Flexible up and down resources
Serco Internal
Reduction in capital investment

• Cloud based systems change cost model from capital to

revenue systems

• Software
• Op...
Cloud
• Changing staff behaviour
• Anytime anywhere access to

–
–
–
–

Files
Email
Staff communications
Customer communic...
Cloud deployment models – Public, private, hybrid

Serco Internal
Serco Internal

Starts at £3.30 a month
NEED NEW BRANDING

Starts at £6.50
Serco Internal
Pick and mix approach…..
podio

http://www.xero.com/uk/add-ons/
Serco Internal
Small business case study

Small business server Solution
One Off Costs:
server
SBS with exchange
Client Access Licenses
M...
Cloud Solution Business or social enterprise

££s

One Off Costs:
Set up

700

Total Set Up Costs

700

Recurring Annual C...
• More than that, businesses can gain

–
–
–
–
–
–

Increased efficiency (55%)
Improved employee mobility (49%)
Increased ...
2. Increased Flexibility

• Flexible location

– True anywhere, anytime
working
– Robust VOIP systems
enable working at ho...
Flexible approach to staffing

• More options for partnerships & collaboration

–
–
–
–
–
–

Flexible staff – anywhere in ...
3. Increase geographic reach

• Able to set up new offices in locations without expensive

networks in place

• More super...
Serco Internal
• Convert new sales, retain accounts in far reaching places

without visiting, Skype, Google Hangouts means less time

• W...
4. Improved reliability, security and DR

• Cloud as a backup to PCs /server/data
• Levels of redundancy in place
• Securi...
Serco Internal
Serco Internal
Business as usual – 2 weeks

Serco Internal
Serco Internal
• Case study – Consultancy in Devon
• 7 FTE – in 4 in Devon - 3 in Manchester
• Apple Mac based
• Little IT knowledge
• Do...
They implemented
• File sharing – Dropbox for teams
• CRM system – Daylite
• Calendar – Daylite CRM calendar
• Email – fro...
Benefits

• Moved away from a traditional server system
• Implemented it all themselves
• Using everything free or very li...
Case Study - Creative business 18 staff
• Some high profile clients and significant growth potential but

workflow is an i...
• Weekly Video conferencing meetings– team

meetings – Skype, Google Hangouts

• Implemented Yammer for increased internal...
Business benefits

• Improved processes in place driven by software
• More stable platform to build business
• Savings in ...
What are the barriers to take up?

• Knowledge and fear
• Low IT confidence
• Inability to understand packages
• No knowle...
Serco Internal
I need faster business broadband

1.

Do you know what your speed is? Check at different times of the day –
at your locati...
broadbandspeedchecker.co.uk

Serco Internal
What does your exchange currently have?

http://www.comparebroadband.co.uk/

http://www.samknows.com/broadband/exchange_ma...
Serco Internal
DT1 1RR business results

Serco Internal
Where and when

Serco Internal
In the mean time…

• Think about
– Avoiding peak time use
– Extension cables to router – place router directly into the fi...
http://www.btplc.com/ngb/Ourapproach/index.htm
Serco Internal
Standard packages

Tooway S

Tooway M

Tooway L

Tooway XL

Tooway MAX

Max download ‘speed’, Mb

2 Mb

20 Mb

20 Mb

20 M...
Further information
www.superfastbusiness.co.uk

kate@cosmic.org.uk
0845 094 6108
@cosmickated

Serco Internal
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Superfast Business - What is superfast broadband? What are the business benefits?

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Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.

The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.

Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.

w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593

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  • Source Boston Consulting report Oct 2012 https://publicaffairs.linx.net/news/wp-content/uploads/2012/03/bcg_4trillion_opportunity.pdf
  • By 2016 the G20 internet retail will reach $4.2 trillion in the G-20 economies
  • In the UK it’s 12% for high web and 4% for low webSource Boston Consulting The $4.2 Trillion Opportunity March 2012The Internet Economy in the G-20Take this for technology too https://publicaffairs.linx.net/news/wp-content/uploads/2012/03/bcg_4trillion_opportunity.pdfFigures for ‘high-web’ and ‘low-web’ show very clearly the correlation between good use of digital talent and business success
  • Social media
  • Copper looses signal the further it is away . Fibre can run 40Km at 10,000Mbps and not loose signal strength (current)
  • Not MB (mega Bytes 8 bits to a byte)
  • PetaExa byte – 10 x18Zeta byte 10x21
  • BT 76Mbps service has a 10Mb upload
  • Private cloud – separate stack. Google APPS is not private and can never be.
  • There is much more to Google Apps than what you thinkGmail for Business Google Calendar Google Docs Google Cloud Connect Google Groups Google Sites Google Video 
  • NEW BRANDING Google comes from an internet native generation, grown up with internet and Google. 365 is Producitivy generation, so less re-training and learning to take it on. Microsfot closed world, Google open world..Plan P (professional) < 25 users £4.00 pm per user(Exchange, Sharepoint, Lync and web apps)Plan E (Enterprise)> 25 users £6.50 and £15.75(Enhanced collaboration, messaging tools, voicemail and archiving and Office Pro 2010)Plan K (Kiosk) – > 25 users - (web interface only) £2.60*note plan E includes Active Directory Sync to sync/manage user groups, Plan P does not.http://office.microsoft.com/en-GB/products/?WT.mc_id=PS_Google_O365Shared-brand_office%20365_text&WT.srch=1
  • If a charity – goes down to £4,430
  • More innovativeAgile, more flexibleMotivatedCreativeCDW surveyed* 1,242 IT decision makers in August and September 2012. The sample size results in a margin of error of ±2.7% at a 95% confidence level. The margin of error for industry sub-groups is ±7.9% at a 95% confidence level
  • Carbonite$250 a year unlimted computers 250GB, Crashplan - £2.99 a month for 10GB
  • First news breaking on Twitter Social Media lead : Murry : in South East working
  • Date for the start of courses 24th Feb – 2 weeks later.
  • Broadband technology 10 minutesCovering Speeds – what they mean and what you can do with different speedsTechnologies 4G Fibre satellite
  • Superfast Business - What is superfast broadband? What are the business benefits?

    1. 1. What is superfast broadband and what are the business benefits? Kate Doodson Cosmic @cosmickated Serco Internal
    2. 2. • Introduction • Broadband technicalities • Business Benefits of Superfast Broadband • Barriers to take up • Other infill technologies Serco Internal
    3. 3. What’s happening to the world of business?
    4. 4. By 2016….
    5. 5. Business is changing & needs to change UK ? Serco Internal
    6. 6. What else has changed? Customers… • Have higher expectations • Mobilisation – real time commentary • They talk to each other – social media Serco Internal
    7. 7. The world has changed • Instantaneous response • Accessibility • Transparency • Accountability Serco Internal
    8. 8. People change • Gen X • Gen Y • Gen Z • Baby Boomers • Millennials • Digital Natives Serco Internal
    9. 9. Staff have changed 1/3 of all homeworkers work in rural locations (CPRE 2013) Serco Internal
    10. 10. What are the business drivers? And businesses are demanding more: – – – – – Need to be more agile Need to reduce costs Rely less on IT support Be more flexible – BYOD Increase staff motivation & retention Serco Internal
    11. 11. Why now? – Technology on the rise – Growth of mobile and tablet – Improved mobile and landline connectivity – Reduced costs in mobile and landline tariffs Serco Internal
    12. 12. Broadband technologies Serco Internal
    13. 13. Broadband – Landline technologies Homes/Businesses Exchanges Copper - ADSL Copper Up to 8Mb/s Copper - ADSL2+ Copper Up to 20Mb/s Fibre to the cabinet Cabinet Fibre Copper Up to 40Mb/s with improved upstream rates Fibre to the premise Fibre Up to 100Mb/s + with improved upstream rates Serco Internal
    14. 14. The thing about copper…. Fibre can run 40Km at 10,000Mbps and not loose signal strength Serco Internal
    15. 15. Speeds • Speed is measured in Mbps • Often shown as Mb or Mbps • Megabits per second • (not megabytes MB – 8 bits to a Byte) Serco Internal
    16. 16. Download speed Internet Connection Speed Time to load a typical web page* Time to download a typical 5-minute song** 56K dial-up modem 14 sec 12 min 30 sec 256K broadband 3 sec 3 min 512K broadband 1.6 sec 1 min 30 sec 1Mb broadband 0.8 sec 41 sec 2Mb broadband 0.4 sec 20 sec 4Mb broadband 0.1 sec 5 sec 6Mb broadband Instantaneous 3.5 sec 8Mb broadband Instantaneous 2.5 sec Serco Internal Streaming Video Quality Low Quality Medium Quality TV Quality
    17. 17. We haven’t finished yet! Internet Connection Speed Time to download a Time to load a typical typical 5-minute web page* song** 12Mb instant 1 sec 20Mb broadband instant instant 50Mb broadband instant instant 100Mb broadband instant instant Serco Internal Streaming Video Quality Superfast
    18. 18. Future with fibre • 1Gbs broadband • 2Gbs • Japan, Korea and Chaganooga ... • Future exa and zeta bytes speeds and bandwidth Serco Internal
    19. 19. Upload speeds • ADSL - 0.5Mbps • ADSL 2 - 1Mbps • Satellite – 1 – 6 Mbps • Cosmic office download 10Mbps….. Upload 0.8Mbps • Important to you? Tailor packages - offer upload speeds on 100Mb package are up to 30Mb or higher. Serco Internal
    20. 20. Why do you need good upload speeds? • Filesharing - A fast broadband upload speed will reduce the time it takes to share files, • Remote server connection - if you work from home using a remote network, your work files will transfer quicker with good upload speeds at your office. Guide to downloading for more information • Video conferencing and webinars – if you are hosting either, then your upload speeds need to be really strong. Check them before hosting. • Social networking - If you use sites like Facebook, YouTube and Twitpic to share photos and videos, you'll be familiar with the long wait between finding the right photos and having them appear on your profile, especially if you're uploading lots of pictures at once. A fast broadband upload speed will improve this dramatically. Serco Internal
    21. 21. Data allowance • Typically • ADSL line 10GB monthly data allowance • Fibre 40GB monthly data allowance • 1 film downloaded = 1 GB • 100 emails = 3MB (without attachments) • 100 photos = 500 MB (roughly) Serco Internal
    22. 22. Contention • Contention ratio: is the maximum number of other people you have to share the connection infrastructure with. • So a contention ratio of 50:1 would mean that the maximum number of people you could be sharing the connection with at anytime is 49 other people. • If all 50 people were downloading at the same time then your download speed could drop hugely, in reality though this doesn't happen and you can enjoy much faster download speeds Serco Internal
    23. 23. Business Benefits to Superfast Broadband Serco Internal
    24. 24. 1. Cost savings 2. Increased flexibility 3. Increased reach 4. Easier disaster recovery 5. Improved opportunities for innovation Serco Internal
    25. 25. 1. Cost Savings Traditional usage patterns in IT Flexible up and down resources Serco Internal
    26. 26. Reduction in capital investment • Cloud based systems change cost model from capital to revenue systems • Software • Operating systems Platforms • Servers • Private networks LANs and WANs • Revenue driven, flexible and always up to date Serco Internal
    27. 27. Cloud • Changing staff behaviour • Anytime anywhere access to – – – – Files Email Staff communications Customer communications Serco Internal
    28. 28. Cloud deployment models – Public, private, hybrid Serco Internal
    29. 29. Serco Internal Starts at £3.30 a month
    30. 30. NEED NEW BRANDING Starts at £6.50 Serco Internal
    31. 31. Pick and mix approach….. podio http://www.xero.com/uk/add-ons/ Serco Internal
    32. 32. Small business case study Small business server Solution One Off Costs: server SBS with exchange Client Access Licenses Microsoft office Backup Equipment Install cost Total Set Up Costs Recurring Annual Costs SBS admin & travel Total Annual Costs ££s 2,000 800 600 400 500 1000 4,300 1,000 1,000 Total 5 year cost £10,300 Serco Internal
    33. 33. Cloud Solution Business or social enterprise ££s One Off Costs: Set up 700 Total Set Up Costs 700 Recurring Annual Costs Ongoing IT email accounts etc. 700 Office 365 small business premium£10.10 per user per month 848 Total Annual Costs 1548 Total 5 year cost £8,440 Serco Internal
    34. 34. • More than that, businesses can gain – – – – – – Increased efficiency (55%) Improved employee mobility (49%) Increased ability to innovate (32%) Freed current IT staff for other projects (31%) Reduced IT operating costs (25%) Enabled us to offer new products/services (24%) *CWS survey 2013 Serco Internal
    35. 35. 2. Increased Flexibility • Flexible location – True anywhere, anytime working – Robust VOIP systems enable working at home on work phone system – Unified Communications becomes a reality Serco Internal
    36. 36. Flexible approach to staffing • More options for partnerships & collaboration – – – – – – Flexible staff – anywhere in the world Freelancers – crowdsourcing File sharing Collaboration space and rooms Less face to face needs Uploading of large files so much easier, no need for private networks Serco Internal
    37. 37. 3. Increase geographic reach • Able to set up new offices in locations without expensive networks in place • More superfast connections – more demand for more interactive websites & more interactive experiences • Includes new richer features like – Web chat, increases conversion (10 -25% Scottevest) – Video (increases spend and time on site(M&S) • Serco Internal
    38. 38. Serco Internal
    39. 39. • Convert new sales, retain accounts in far reaching places without visiting, Skype, Google Hangouts means less time • Webinars can deliver interactive, continuous sales, demonstrations and how to support sessions (uploads) Hospitals now use it for consultant review and analysis (better example?) Serco Internal
    40. 40. 4. Improved reliability, security and DR • Cloud as a backup to PCs /server/data • Levels of redundancy in place • Security of data – not held locally on laptops • Less reliance on local infrastructure and fire, floods, theft Serco Internal
    41. 41. Serco Internal
    42. 42. Serco Internal
    43. 43. Business as usual – 2 weeks Serco Internal
    44. 44. Serco Internal
    45. 45. • Case study – Consultancy in Devon • 7 FTE – in 4 in Devon - 3 in Manchester • Apple Mac based • Little IT knowledge • Don’t want a central server • Like to be flexible Serco Internal
    46. 46. They implemented • File sharing – Dropbox for teams • CRM system – Daylite • Calendar – Daylite CRM calendar • Email – from domain name IMAP • Time tracking software Harvest • Sage line 50 app for invoice generation on the job • Back up – small Mac mini in office • Client Project management - Huddle Serco Internal
    47. 47. Benefits • Moved away from a traditional server system • Implemented it all themselves • Using everything free or very little cost • Saved £1,000s on infrastructure • Saved £1,000s on travel • Saved on finance staff costs – self invoice • Very flexible • Not for everyone, may be too revolutionary! Serco Internal
    48. 48. Case Study - Creative business 18 staff • Some high profile clients and significant growth potential but workflow is an issue • Work with a number of UK based freelancers • Rural location – need to keep team together Serco Internal
    49. 49. • Weekly Video conferencing meetings– team meetings – Skype, Google Hangouts • Implemented Yammer for increased internal collaboration • Project management cloud system - Basecamp and encourage customer input, files, images and website copy through BCamp too. • Moved to Cloud - Office 365 for quick scaling up and down of staff for bigger and smaller projects • VOIP system for each team member Serco Internal
    50. 50. Business benefits • Improved processes in place driven by software • More stable platform to build business • Savings in travel for team meetings • Flexibility in team size for bigger projects – seamless, consistent interface with the client • Improved communications between staff – avoided duplication in workload and roles • Increased innovation with better communication within the team & able to bring in new team members for innovative Serco Internal projects
    51. 51. What are the barriers to take up? • Knowledge and fear • Low IT confidence • Inability to understand packages • No knowledge of what they currently have • And technical language – 5MB, 25Mbps, 3G, 4G, modems, Firewalls, • Lack of time and evidence to invest in change • Unaware that have to signup to new broadband package Serco Internal
    52. 52. Serco Internal
    53. 53. I need faster business broadband 1. Do you know what your speed is? Check at different times of the day – at your location http://www.uswitch.com/broadband/speedtest 2. Are you on the right package? Often a cheap package, low bandwidth, residential package? High contention rates. 3. Find out what your exchange is currently enabled to? http://www.samknows.com/broadband/exchange_mapping_full 4. Is it worth switching - what packages are available to you? http://www.moneysupermarket.com/broadband/businessbroadband-deals/ 5. What’s coming to your area? http://www.superfastopenreach.co.uk/where-and-when Serco Internal
    54. 54. broadbandspeedchecker.co.uk Serco Internal
    55. 55. What does your exchange currently have? http://www.comparebroadband.co.uk/ http://www.samknows.com/broadband/exchange_mapping_full Serco Internal
    56. 56. Serco Internal
    57. 57. DT1 1RR business results Serco Internal
    58. 58. Where and when Serco Internal
    59. 59. In the mean time… • Think about – Avoiding peak time use – Extension cables to router – place router directly into the first socket – Check.. out of date router (get replacement free), cheap router, web browser and hardware – Check no-one is running background tasks (iradio, icloud syncing etc) – Clear your web browser’s cache – Change Password on router – Channel change on router – Replace Micro filters & order a broadband accelerator – Read the guide Serco Internal
    60. 60. http://www.btplc.com/ngb/Ourapproach/index.htm Serco Internal
    61. 61. Standard packages Tooway S Tooway M Tooway L Tooway XL Tooway MAX Max download ‘speed’, Mb 2 Mb 20 Mb 20 Mb 20 Mb 20 Mb Max upload ‘speed’ Mb 1 Mb 6 Mb 6 Mb 6 Mb 6 Mb Monthly data allowance GB 2 10 20 30 UNLIMITED Overnight UNLIMITED data option NO NO YES YES YES Monthly subscription (inc VAT) £26.90 £36.90 £46.90 £56.90 £89.90 Service Connection fee FREE FREE FREE FREE FREE Hardware cost FREE FREE FREE FREE FREE (11pm to 7pm) Serco Internal
    62. 62. Further information www.superfastbusiness.co.uk kate@cosmic.org.uk 0845 094 6108 @cosmickated Serco Internal

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