Serco Internal
What is superfast broadband and
what are the business benefits?
Kate Doodson
Cosmic
@cosmickated
Serco Internal
• The Government ambition is to have the best Superfast
Broadband Network in Europe by 2016.
• Improved bro...
Serco Internal
BT Commercial Roll Out
• Commercial rollout is an investment £2.5 billion into superfast
broadband rollout ...
Serco Internal
If we did nothing
Serco Internal
Why is this important?
Ofcom stats - November 2013
• Urban: 31.9Mbps
• Rural: 11.3Mbps (slowest register 0....
Serco Internal
Connecting Devon and Somerset
• A ground breaking partnership encompassing 6 LA areas to
deliver improved a...
Serco Internal
Roll out plans?
3 year programme – ending in December 2016
• Phased approach
• Planning first - headline de...
Serco Internalhttp://www.youtube.com/watch?feature=player_embedded&v=R8G8pHaLQes
Serco Internal
What’s happening in your area?
What speed can you get now?
• Broadbandspeedchecker.co.uk
What’s available n...
Serco Internal
Broadbandspeedchecker.co.uk
• Speeds in your area – what’s everyone else getting?
Serco Internal
superfast-openreach.co.uk/where-and-when/
Serco Internal
connectingdevonandsomerset.co.uk/where-and-when/
Serco Internal
uswitch.com/broadband
Serco Internal
www.uswitch.com/broadband/
Serco Internal
samknows.com/broadband/exchange_mapping_full
Serco Internal
In the mean time…
• Think about
– Avoiding peak time use
– Extension cables to router – place router direct...
Serco Internal
Standard packages Tooway S Tooway M Tooway L Tooway XL Tooway MAX
Max download ‘speed’, Mb 2 Mb 20 Mb 20 Mb...
Serco Internal
Serco Internal
Why fibre roll out?
The thing about copper….
Fibre can run 40Km at
10,000Mbps and not loose
signal strength
Broadband – Landline technologies
Copper - ADSL2+
Up to 20Mb/s
Fibre to the cabinet
Up to 40Mb/s with improved
upstream ra...
Serco Internal
Download speed
Internet
Connection Speed
Time to load a
typical web page*
Time to download a
typical 5-minu...
Serco Internal
We haven’t finished yet!
Internet Connection
Speed
Time to load a typical
web page*
Time to download a
typi...
Serco Internal
Future with fibre
• 1Gbs broadband
• 2Gbs
• Japan, Korea and Chaganooga ...
• Future exa and zeta bps speed...
Serco Internal
Upload speeds
• ADSL - 0.5Mbps
• ADSL 2 - 1Mbps
• Satellite – 1 – 6 Mbps
• Cosmic office download 10Mbps….....
Serco Internal
Why do you need good upload speeds?
• Filesharing - A fast broadband upload speed will reduce the
time it t...
Serco Internal
Data allowance
• Typically
• ADSL line 10GB monthly data allowance
• Fibre 40GB monthly data allowance
• 1 ...
Serco Internal
Contention
• Contention ratio: is the maximum number of other people you
have to share the connection infra...
Serco Internal
What is superfast business?
• Superfast Business is a European Funded programme of fully
funded business su...
Serco Internal
• Business advice and specialist support to help growth businesses maximise
the opportunities of Superfast ...
Serco Internal
http://www.youtube.com/watch?v=G7KZR9NwKQQ
The Connectivity “Revolution”
Support Available – 12 hours of support
Serco Internal
1. Register on our website (which incorporates the Knowledge
Hub). www.superfastbusiness.co.uk to unlock ac...
Serco Internal
http://www.youtube.com/watch?v=G7KZR9
NwKQQ
Serco Internal
• www.superfastbusiness.co.uk
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our L...
Serco Internal
Business Benefits of
Superfast Broadband
Serco Internal
Business using web are growing faster
UK ?
Serco Internal
What are the business benefits of superfast broadband?
1. Cost savings
2. Increased flexibility
3. Increase...
Serco Internal
Cost savings
• More effective marketing - use all channels well and know
what works
• More efficient use of...
Serco Internal
Meadow Lakes Caravan
Christine Mottram – Marketing
Manager Oaktree Parks
‘I’ve had my budget cut from
budge...
Serco Internal
Reduction in capital investment
• Cloud based systems change cost model from capital to
revenue systems
• D...
Serco Internal
Cloud
Flexible up and down resources
Serco Internal
Cloud
• Anytime anywhere access to
– Files
– Email
– Staff communications
– Customer communications
Serco Internalhttp://www.xero.com/uk/add-ons/
Pick and mix approach…..
Serco Internal
Serco Internal
Serco Internal
Cloud example
• Environmental consultancy based in Devon and Manchester (7
staff)
• Needed to move to serve...
Serco Internal
2. Increased Flexibility
• Flexible location, flexible communication
– True anywhere, anytime working
– One...
Serco Internal
Flexible approach
• More options for partnerships & collaboration
• Flexible staff – anywhere in the world
...
Serco Internal
Unified comms becomes a reality …
• 1500 employees across the world,
based in Surrey
• Lack of integration ...
Serco Internal
3. Increase geographic reach
• Able to set up new offices in locations without expensive
networks in place
...
#journorequest
Serco Internal
4. Improved reliability, security and DR
• Cloud as a backup to PCs /server/data
• Levels of redundancy in ...
Beverly Clarke – CARE – White
goods repair service
Working on spreadsheets, on one
computer and had to work in the
office....
Serco Internal
River Cottage
Serco Internal
5. Innovation
• Quicker, easier start-up
• More innovative with funds - don’t need offices or capital costs...
Innovation
The Western Inn, St Austell
Malcolm Putko
Customers free wifi
Back office – stock control,
Suppliers Skyping fr...
• Fully funded business and community support alongside roll-out
• Helping to ensure we all make the most out of the super...
Serco Internal
Do you want to Get up to Speed?
• ‘Get up to Speed’ is a support service designed to help
businesses and co...
Serco Internal
CDS
team
Coast
PR &
communications
Cosmic Peninsula
Community &
Business support
& training
BT infrastructu...
Serco Internal
Can you help?
• Organising an event?
• Run a newsletter?
• Run a website?
• Like us to come along to your b...
Serco Internal
www.superfastbusiness.co.uk
kate@cosmic.org.uk
0845 094 6108
@cosmickated
Further information
Serco Internal
• Ends
Superfast Business: What is superfast broadband and business benefits?
Superfast Business: What is superfast broadband and business benefits?
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Superfast Business: What is superfast broadband and business benefits?

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Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.

The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.

Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.

w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593

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Superfast Business: What is superfast broadband and business benefits?

  1. 1. Serco Internal What is superfast broadband and what are the business benefits? Kate Doodson Cosmic @cosmickated
  2. 2. Serco Internal • The Government ambition is to have the best Superfast Broadband Network in Europe by 2016. • Improved broadband (>2Mbps) to every business and community across Devon & Somerset by 2016 • Faster broadband (>20Mbps) to at least 90% of the area by 2016
  3. 3. Serco Internal BT Commercial Roll Out • Commercial rollout is an investment £2.5 billion into superfast broadband rollout across the UK. • That equates to roughly: - – 50,000km of fibre being laid – Installation of 30,000 street cabinets – By 2014 two thirds of UK premises (residential and business) will have access to superfast broadband – Researching new solutions too
  4. 4. Serco Internal If we did nothing
  5. 5. Serco Internal Why is this important? Ofcom stats - November 2013 • Urban: 31.9Mbps • Rural: 11.3Mbps (slowest register 0.6Mbps) • 40% of people in UK have speeds under 5Mbps
  6. 6. Serco Internal Connecting Devon and Somerset • A ground breaking partnership encompassing 6 LA areas to deliver improved and superfast broadband to rural areas • Improved broadband (>2mbps) to every business and community across Devon and Somerset by 2016 • Faster broadband (>20mbps) to at least 90% of the area by 2016 • Without this project 700,000 residents and 26,000 businesses, with a combined turnover of £9 billion, have no certainty of receiving improved or superfast broadband from a commercial rollout
  7. 7. Serco Internal Roll out plans? 3 year programme – ending in December 2016 • Phased approach • Planning first - headline details • 3-6 month plan for the phased area • Not all of the area will be covered in that phase
  8. 8. Serco Internalhttp://www.youtube.com/watch?feature=player_embedded&v=R8G8pHaLQes
  9. 9. Serco Internal What’s happening in your area? What speed can you get now? • Broadbandspeedchecker.co.uk What’s available now? • superfast-openreach.co.uk/where-and-when/ What’s happening? • connectingdevonandsomerset.co.uk/where-and-when/ Want to get connected? • uswitch.com/broadband/
  10. 10. Serco Internal Broadbandspeedchecker.co.uk • Speeds in your area – what’s everyone else getting?
  11. 11. Serco Internal superfast-openreach.co.uk/where-and-when/
  12. 12. Serco Internal connectingdevonandsomerset.co.uk/where-and-when/
  13. 13. Serco Internal uswitch.com/broadband
  14. 14. Serco Internal www.uswitch.com/broadband/
  15. 15. Serco Internal samknows.com/broadband/exchange_mapping_full
  16. 16. Serco Internal In the mean time… • Think about – Avoiding peak time use – Extension cables to router – place router directly into the first socket – Check.. out of date router (get replacement free), cheap router, web browser and hardware – Check no-one is running background tasks (iradio, icloud syncing etc) – Clear your web browser’s cache – Change Password on router – Channel change on router – Replace Micro filters & order a broadband accelerator – Read the guide
  17. 17. Serco Internal Standard packages Tooway S Tooway M Tooway L Tooway XL Tooway MAX Max download ‘speed’, Mb 2 Mb 20 Mb 20 Mb 20 Mb 20 Mb Max upload ‘speed’ Mb 1 Mb 6 Mb 6 Mb 6 Mb 6 Mb Monthly data allowance GB 2 10 20 30 UNLIMITED Overnight UNLIMITED data option (11pm to 7pm) NO NO YES YES YES Monthly subscription (inc VAT) £26.90 £36.90 £46.90 £56.90 £89.90 Service Connection fee FREE FREE FREE FREE FREE Hardware cost FREE FREE FREE FREE FREE
  18. 18. Serco Internal
  19. 19. Serco Internal Why fibre roll out?
  20. 20. The thing about copper…. Fibre can run 40Km at 10,000Mbps and not loose signal strength
  21. 21. Broadband – Landline technologies Copper - ADSL2+ Up to 20Mb/s Fibre to the cabinet Up to 40Mb/s with improved upstream rates Fibre to the premise Up to 100Mb/s + with improved upstream rates Exchanges Homes/Businesses Copper CopperFibre Fibre Cabinet Copper - ADSL Up to 8Mb/s Copper
  22. 22. Serco Internal Download speed Internet Connection Speed Time to load a typical web page* Time to download a typical 5-minute song** Streaming Video Quality 56K dial-up modem 14 sec 12 min 30 sec 256K broadband 3 sec 3 min Low Quality 512K broadband 1.6 sec 1 min 30 sec 1Mb broadband 0.8 sec 41 sec 2Mb broadband 0.4 sec 20 sec Medium Quality 4Mb broadband 0.1 sec 5 sec 6Mb broadband Instantaneous 3.5 sec 8Mb broadband Instantaneous 2.5 sec TV Quality
  23. 23. Serco Internal We haven’t finished yet! Internet Connection Speed Time to load a typical web page* Time to download a typical 5-minute song** Streaming Video Quality 12Mb instant 1 sec 20Mb broadband instant instant Superfast 50Mb broadband instant instant 100Mb broadband instant instant
  24. 24. Serco Internal Future with fibre • 1Gbs broadband • 2Gbs • Japan, Korea and Chaganooga ... • Future exa and zeta bps speeds and enormous bandwidth
  25. 25. Serco Internal Upload speeds • ADSL - 0.5Mbps • ADSL 2 - 1Mbps • Satellite – 1 – 6 Mbps • Cosmic office download 10Mbps….. Upload 0.8Mbps • Important to you? Tailor packages - offer upload speeds 10mbps 100Mb package are up to 30Mb or higher.
  26. 26. Serco Internal Why do you need good upload speeds? • Filesharing - A fast broadband upload speed will reduce the time it takes to share files, • Remote server connection - if you work from home using a remote network, your work files will transfer quicker with good upload speeds at your office. Guide to downloading for more information • Video conferencing and webinars – if you are hosting either, then your upload speeds need to be really strong. Check them before hosting. • Social networking - If you use sites like Facebook, YouTube and Twitpic to share photos and videos, you'll be familiar with the long wait between finding the right photos and having them appear on your profile, especially if you're uploading lots of pictures at once. A fast broadband upload speed will improve this dramatically.
  27. 27. Serco Internal Data allowance • Typically • ADSL line 10GB monthly data allowance • Fibre 40GB monthly data allowance • 1 film downloaded = 1 GB • 100 emails = 3MB (without attachments) • 100 photos = 500 MB (roughly)
  28. 28. Serco Internal Contention • Contention ratio: is the maximum number of other people you have to share the connection infrastructure with. • So a contention ratio of 50:1 would mean that the maximum number of people you could be sharing the connection with at anytime is 49 other people. • If all 50 people were downloading at the same time then your download speed could drop hugely, in reality though this doesn't happen and you can enjoy much faster download speeds
  29. 29. Serco Internal What is superfast business? • Superfast Business is a European Funded programme of fully funded business support for SMEs • Delivered by Peninsula Enterprise, working with the Local Authorities & Connecting Devon & Somerset broadband rollout project
  30. 30. Serco Internal • Business advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies. • Businesses can get support to: – Developing an ICT strategy – Developing your ICT network/ infrastructure – Engaging new and existing customers – Collaboration – Client Relationship Management Systems – Flexible working – Moving your business to the Cloud – Business Continuity • Eligibility criteria apply to businesses accessing the service Superfast Business Support
  31. 31. Serco Internal http://www.youtube.com/watch?v=G7KZR9NwKQQ The Connectivity “Revolution”
  32. 32. Support Available – 12 hours of support
  33. 33. Serco Internal 1. Register on our website (which incorporates the Knowledge Hub). www.superfastbusiness.co.uk to unlock access to a range of resources and materials 2. Check your eligbility 3. Let us know what areas of ICT and technology you might be interested in 4. Talk to our Client Relationship Co-ordinator to check your eligibility and arrange an appointment with one of our dedicated Business Advisers Next Steps Developing an ICT strategy Developing your ICT network/ infrastructure Engaging new and existing customers Collaboration Client Relationship Management Systems Flexible working Moving your business to the Cloud Business Continuity
  34. 34. Serco Internal http://www.youtube.com/watch?v=G7KZR9 NwKQQ
  35. 35. Serco Internal • www.superfastbusiness.co.uk • twitter @superfastbiz • Facebook www.facebook.com/superfastbiz • join our LinkedIn group 'Superfast Business SW' • info@superfastbusiness.co.uk • 0845 603 8593 Stay up to date
  36. 36. Serco Internal Business Benefits of Superfast Broadband
  37. 37. Serco Internal Business using web are growing faster UK ?
  38. 38. Serco Internal What are the business benefits of superfast broadband? 1. Cost savings 2. Increased flexibility 3. Increased reach 4. Easier disaster recovery 5. Improved opportunities for innovation
  39. 39. Serco Internal Cost savings • More effective marketing - use all channels well and know what works • More efficient use of resources through out the business • Improved employee mobility – cost savings in travel time • Freed current IT and other staff and other staff to be more innovative • Reduced IT operating costs - hardware and software
  40. 40. Serco Internal Meadow Lakes Caravan Christine Mottram – Marketing Manager Oaktree Parks ‘I’ve had my budget cut from budget cut from £90,000 to £30,000. This was such a huge drop, so I eliminated what wasn’t working, which was magazine ads, expensive memberships. I then looked at was working and continued with the FREE things like Facebook and twitter. I use Facebook boosts which I pay between £18 and £30 to get to 20,000 viewers, this has raised our profile immensely. This approach has saved me £10,000 this year. 9 Residential retirement parks & owner occupied holiday parks across South West ‘We now get about 45% of sales through Facebook’ Reduction in marketing spend
  41. 41. Serco Internal Reduction in capital investment • Cloud based systems change cost model from capital to revenue systems • Don’t have to buy software • Reduction in office space - no need for offices? • No need for server infrastructure? • No heavy investment in private networks LANs and WANs • Revenue driven, flexible and always up to date
  42. 42. Serco Internal Cloud Flexible up and down resources
  43. 43. Serco Internal Cloud • Anytime anywhere access to – Files – Email – Staff communications – Customer communications
  44. 44. Serco Internalhttp://www.xero.com/uk/add-ons/ Pick and mix approach…..
  45. 45. Serco Internal
  46. 46. Serco Internal
  47. 47. Serco Internal Cloud example • Environmental consultancy based in Devon and Manchester (7 staff) • Needed to move to server architecture • Shared access to files, emails etc • Cost for 5 years – Traditional server £10,400 – Cloud (365) £8,400 • Didn’t need IT support to set it up or maintain it • Didn’t have to find the capital up front - £250
  48. 48. Serco Internal 2. Increased Flexibility • Flexible location, flexible communication – True anywhere, anytime working – One number for landline & mobile – Robust VOIP systems enable working at home on work phone system
  49. 49. Serco Internal Flexible approach • More options for partnerships & collaboration • Flexible staff – anywhere in the world • Freelancers or crowdsourcing • Easier resource sharing • Collaboration space and rooms • Less face to face needs • Uploading of large files so much easier, no need for private networks • Don’t need to work in the same way we did before….
  50. 50. Serco Internal Unified comms becomes a reality … • 1500 employees across the world, based in Surrey • Lack of integration between static systems and mobile devices • Calls are be routed to mobile, fixed- line and soft phones simultaneously, with messages stored in a single voicemail box. • presence information showing who is available &instant messaging and simple to use video conferencing. ‘Call costs reduced by 15% & staff are always in contact’ Ian Robinson, IT Director, McLaren Group.
  51. 51. Serco Internal 3. Increase geographic reach • Able to set up new offices in locations without expensive networks in place • More superfast connections – demand for more interactive websites & more interactive experiences • Includes new richer features like – Web chat, increases conversion (10 -25%) – Video increases spend and time on site (M&S customers stay twice a long and boost basket by 25%)
  52. 52. #journorequest
  53. 53. Serco Internal 4. Improved reliability, security and DR • Cloud as a backup to PCs /server/data • Levels of redundancy in place • Security of data – not held locally on laptops • Less reliance on local infrastructure and fire, floods, theft
  54. 54. Beverly Clarke – CARE – White goods repair service Working on spreadsheets, on one computer and had to work in the office. A simple CRM system was the best approach and Dad can update it when he is with a client. And cloud back up of systems in place and remote access to files.
  55. 55. Serco Internal River Cottage
  56. 56. Serco Internal 5. Innovation • Quicker, easier start-up • More innovative with funds - don’t need offices or capital costs • Easier to grow • Easier to take risks and change direction • Don’t need to move to City • Don’t need to be big innovations…
  57. 57. Innovation The Western Inn, St Austell Malcolm Putko Customers free wifi Back office – stock control, Suppliers Skyping from US, Backed up through Cloud Malcolm says: "Superfast broadband has given us the confidence to introduce some more exciting innovations, giving our customers of all ages an even better experience - we are now offering free superfast Wi-Fi access and live music events are streamed onto the website and used for marketing purposes.”
  58. 58. • Fully funded business and community support alongside roll-out • Helping to ensure we all make the most out of the superfast broadband
  59. 59. Serco Internal Do you want to Get up to Speed? • ‘Get up to Speed’ is a support service designed to help businesses and communities improve their IT skills and knowledge, as well as encourage the take up of the new faster broadband service as it rolls out across the counties. • Showcase new technologies • Hands-on Workshops • Gadget shows • Seminars • Briefings • Taster sessions • Signposting to other services
  60. 60. Serco Internal CDS team Coast PR & communications Cosmic Peninsula Community & Business support & training BT infrastructure rollout
  61. 61. Serco Internal Can you help? • Organising an event? • Run a newsletter? • Run a website? • Like us to come along to your business association, village hall, business group, hobby group? • kate@cosmic.org.uk • Caroline.angas@peninsula-enterprise.org.uk
  62. 62. Serco Internal www.superfastbusiness.co.uk kate@cosmic.org.uk 0845 094 6108 @cosmickated Further information
  63. 63. Serco Internal • Ends

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