Superfast Business: Social Media for Business

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Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.

The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.

Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.

w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593

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Superfast Business: Social Media for Business

  1. 1. Welcome Matt Young Cosmic @Cosmic_Matty
  2. 2. What is superfast business? • Superfast Business is a European Funded programme of fully funded business support for SMEs • Delivered by Peninsula Enterprise, working with the Local Authorities & Connecting Devon & Somerset broadband rollout project
  3. 3. Superfast Business Support • Business advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies. • Businesses can get support to: – Developing an ICT strategy – Developing your ICT network/ infrastructure – Engaging new and existing customers – Collaboration – Client Relationship Management Systems – Flexible working – Moving your business to the Cloud – Business Continuity • Eligibility criteria apply to businesses accessing the service
  4. 4. The Connectivity “Revolution”
  5. 5. Support Available – 12 hours of support
  6. 6. 1. Register on our website (which incorporates the Knowledge Hub). www.superfastbusiness.co.uk to unlock access to a range of resources and materials 2. Check your eligibility 3. Let us know what areas of ICT and technology you might be interested in 4. Talk to our Client Relationship Co-ordinator to check your eligibility and arrange an appointment with one of our dedicated Business Advisers Next Steps Developing an ICT strategy Developing your ICT network/ infrastructure Engaging new and existing customers Collaboration Client Relationship Management Systems Flexible working Moving your business to the Cloud Business Continuity
  7. 7. http://www.youtube.com/watch?v=G7KZR9 NwKQQ
  8. 8. • www.superfastbusiness.co.uk • twitter @superfastbiz • Facebook www.facebook.com/superfastbiz • join our LinkedIn group 'Superfast Business SW' • info@superfastbusiness.co.uk • 0845 603 8593 Stay up to date
  9. 9. Making the most of social media Matt Young Cosmic @Cosmic_Matty
  10. 10. An Internet minute
  11. 11. Advertisi ng TV Mail shots PR Radio Print Old world marketing
  12. 12. PR Search TV Mobile Social media Radio Print affili ate Webina rs PPC Email Rapid Fragmented Two way Website New world marketing
  13. 13. What else has changed? Customers… • Have higher expectations • Mobilisation – real time commentary • They talk to each other – social media
  14. 14. The world has changed • Instantaneous response • Accessibility • Transparency • Accountability
  15. 15. People change • Gen X • Gen Y • Gen Z • Baby Boomers • Millennials • Digital Natives
  16. 16. Getting the most from social media for business
  17. 17. • Average age of Facebook user in UK? • Average age of Twitter user UK? • % of pensionable age UK residents on Facebook
  18. 18. Did you know? • Twitter’s fastest-growing age group? • 79% increase since 2012 • Facebook’s fastest-growing age group? • 51% increase since 2012
  19. 19. Social Media for your business 1. Listen 2. Share 3. Content creation 4. Broadcast with style 5. Using social media to learn
  20. 20. Listen Google Alerts Twitter Google Reader Share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation & Broadcast You Tube Blog Flickr iTunes/podcasts Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Social media engagement ladder Less time More time
  21. 21. Listen
  22. 22. Use social media for sales • Listening for social cues – Listening for your brand and reputation • Listen to hashtags for mention of needs # • Check social media search terms – Check out your reputation • Check SERPs of your phrases • Check review sites • Ready crisis management plan
  23. 23. Hashtag ideas • Sector specific • #accounting • #mortgage • Geographic specific • #Exeter • #Devon • Campaign specific • #greenenergy • Media specific • #journorequest • #prrequest
  24. 24. Listen – Tweetdeck/Hootsuite
  25. 25. Google Alerts
  26. 26. • Listen for sales opportunities • What’s the best way to…? • How do I …?
  27. 27. Share
  28. 28. Be part of the community • Sharing content helps you to ‘be part of a community’ • Amplifying content • Fuel and support the eco-system 1. Helping person who created the content – they will reciprocate 2. Can maintain an independent point of view – you can be seen as a content ‘curator’ it’s not all about you 3. ‘Here’s something someone else says – what do you think?’ Helping stimulate conversation
  29. 29. Create content
  30. 30. Adapted from ‘Media Cloverleaf’ by Richard Edelman ‘Content first’ strategy ‘Tradigital’ E-news Forums Digital magazines Traditional Media Press Social networks Facebook Twitter YouTube LinkedIn Website Responsive design Mobile enabled Owned Content Video, blogs, photos
  31. 31. Content? • Facts & figures = Infographics • Showcase your staff • Showcase businesses you work with • Photos and video • Blog posts
  32. 32. • Become a storyteller • Re-use many times Content
  33. 33. Creating a band of influencers Influencers like Tanya Burr
  34. 34. Tanya has 1,784,296 subscribers on YouTube
  35. 35. Align your brand… • Mulberry – ‘hand crafted in Britain’ brand • Commissioned a series of focusses on similar brands • Wedgewood • Aston Martin • Mackintosh • Saying – ‘we are like these brands’ #mulberryteacup
  36. 36. Campaigns are big engagement Inward tourism Australian tourism association Pledge your promise to visit the outback once in your life
  37. 37. Use of visual in social media • Visual media is really important – Facebook – Pinterest – Twitter (shows under Tweet) – Flickr
  38. 38. Become a storyteller Make it visual, engaging, emotional
  39. 39. Video please • 1 in 3 Millennials watch online material and virtually no broadcast TV
  40. 40. • What content? • Video – for sales & marketing • Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials Becoming significant in Search Results Pre sales – research Post sales - support Look to use more video http://www.youtube.com/watch?v=HXNfDO-hGF0
  41. 41. Customer support Creating video content for customer retention: Sony Xperia have created a YouTube channel of all their support and advice guides.
  42. 42. Pinterest • 75million users • 2/3 of holiday destination choices from the female of the house And • 70% of Pinterest users are female
  43. 43. Marks and Spencer • Destination specific boards – Things to do in… – Kids days out in…. – Luxury days out in…. – Girls breaks in …..
  44. 44. • Mini video – Vine -6 second video – Instagram – short video – Companies using vine as evangelists for their products – Virgin mobile, Lowes, Trident all use it – Snapchat….
  45. 45. Easy content planning
  46. 46. Content planning 6 week content planner w/c --------- --- 1 2 3 4 Planned events/seas onal fixtures Video Photos Blog Facebook Twitter Pinterest
  47. 47. • Schedule posts for most popular times of the day • If you schedule – don’t forget to be available for responses • Work with your planned business activities • Think about seasonal opportunities • Create your own opportunities!
  48. 48. How much Klout do you have?
  49. 49. Using social media to learn
  50. 50. Learn using Blogs • “Blogs are great for learning from others, reflection, story sharing, facilitating connections among people, philosophising, and much more” • “Writing a blog is a learning activity, of course, but reading the best blogs that are available is one of my most productive learning experiences.”
  51. 51. http://feedly.com/index.html#discover
  52. 52. YouTube • Harvard Business School • Khan Academy • Any learning… • YouTube Edu Most Universities YouTube channels
  53. 53. Podcasts iTunes – Leadership…
  54. 54. Don’t forget learning from Facebook and Twitter Follow influencers, peers, phrases of value
  55. 55. Analyse your success
  56. 56. 8 KPIs for social media 1.Number of Fans and Followers Basic but important – how many followers, new followers and equally important unfollowers 2. Demographics and Location – What’s the % males, females, where are they based what time do they use SM, what are their interests 3. Number of active followers – Active users is a really important indicator as you want relevant and influential people who actively interact and engage with your company. 4. Likes, Shares and re-tweets– Are your posts relevant and interesting to your followers? What % of posts have interactions. IF not change engagement strategy
  57. 57. 5. Number of comments - Are you engaging in two way conversation and what’s the speed of response 6. Number of mentions – How often are people interacting with you? 7. Traffic back to website - % of traffic from social media 8. Your Klout Score - Your overall influence in social media
  58. 58. Understanding analytics • Who are your visitors • How do they get to your site • What do they do once they are there
  59. 59. Likes
  60. 60. Likes Comments and Shares
  61. 61. Post detail
  62. 62. Demographics
  63. 63. Top tips for social media for business 1. Listen to peers, staff, competitors 2. Learn – use blogs, YouTube and LinkedIn to learn 3. Create content, visual, compelling stories 4. Choose your expert areas and dominate using Blogging 5. Hootsuite – manage content, filter 6. Create a crisis plan ready for the crisis, respond quickly 7. Benchmark yourself against your peers
  64. 64. Questions?
  65. 65. • www.superfastbusiness.co.uk • twitter @superfastbiz • Facebook www.facebook.com/superfastbiz • join our LinkedIn group 'Superfast Business SW' • info@superfastbusiness.co.uk • 0845 603 8593 Find out more

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