Social Media Marketing for Small Businesses     Cristina Piera | Nikhil Paul
Introduction“Social media marketing refers to the process of gaining     traffic or attention through social media sites.”...
Disadvantage  Advantages                       s• Contact thousands of        • Negative viral publicity                  ...
Good Example - Southport        Dental      • Engage and educate        customers
Good Example – Timbuk2                  Bags                    Bag Customization Businesshttp://timbuk2sf.tumblr.com/    ...
Good Example – Timbuk2             Bags• Engaged in conversation (surveys, questions)• Monitored conversations (Twitter, F...
Bad Example – Habitat
Bad Example – Habitat
Bad Example – Need-A-Cake       Pastry Business
Bad Example – Need-A-Cake•   Used Groupon campaign to advertise company and increase traffic•   Hard Sell•   Quick Fix Sol...
Dos                          Donts• Plan                       •   Hard sell• Show who you are           •   Look for a qu...
Discussion QuestionsDo you think negative feedback from SSM can be of           benefit to small businesses?Because of the...
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Social media marketing for small businesses

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  • http://www.youtube.com/watch?v=TsYwsY6_Z_0
  • http://timbuk2sf.tumblr.com/http://www.timbuk2.com/tb2/
  • Social media marketing for small businesses

    1. 1. Social Media Marketing for Small Businesses Cristina Piera | Nikhil Paul
    2. 2. Introduction“Social media marketing refers to the process of gaining traffic or attention through social media sites.” Over 9M small business use social media 74% of consumers rely on social networks to guide purchase decisions
    3. 3. Disadvantage Advantages s• Contact thousands of • Negative viral publicity – Can’t control what people people say• Brand awareness • Requires constant updates• Increase traffic website. and monitoring • Ads have negative effect• Generate leads and – Not a place for a hard sell social communities • Requires knowledgeable• Listen to customers individuals • Limited resources of small• Cheap businesses
    4. 4. Good Example - Southport Dental • Engage and educate customers
    5. 5. Good Example – Timbuk2 Bags Bag Customization Businesshttp://timbuk2sf.tumblr.com/ http://www.timbuk2.com/tb2/
    6. 6. Good Example – Timbuk2 Bags• Engaged in conversation (surveys, questions)• Monitored conversations (Twitter, Facebook, Tumblr)• Discovered: Would-be customers were put off by wide variety of choices and feelings of design inadequacy• Updated Tumbler to show all bags ever created – Bag of the week on Facebook• Saved $20,000 on customer research programme
    7. 7. Bad Example – Habitat
    8. 8. Bad Example – Habitat
    9. 9. Bad Example – Need-A-Cake Pastry Business
    10. 10. Bad Example – Need-A-Cake• Used Groupon campaign to advertise company and increase traffic• Hard Sell• Quick Fix Solution• High discounts (75% off)• Loss of £2.50 per order plus £12,500 extra in costs for staff and distribution• Wiped out profits of 2011
    11. 11. Dos Donts• Plan • Hard sell• Show who you are • Look for a quick fix• Get badly needed • Don’t be everywhere feedback • Post obvious ads• Be selective and focused • Spam• Create amazing incentives• Capitalize on and boost your word of mouth marketing
    12. 12. Discussion QuestionsDo you think negative feedback from SSM can be of benefit to small businesses?Because of the limited resources of small business,what forms of social media, out of the 200+, do youbelieve is the most effective for small businesses?

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