Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The ChangingLandscape andDigital MediaMay 2, 2013Join the conversation. #SuperMediaJoin the conversation. #SuperMedia
What Youll Hear Tonight
Traditional Online MobilePrint, TV,RadioWebsites,Social MediaWebsites,AppsConsumer Behavior is ChangingJoin the conversati...
4Media Use Has FragmentedPast Present
5Consumers Are Using More SourcesKelsey: User View 1stQtr 2010 *Number not yet released.*
eMarketer 2012Billion Spent on Advertising$165.4Billion Spent on Digital Advertising$37.3Billion Spent on Mobile Advertisi...
John Wanamaker1838-1922“Half the money I spendon advertising iswasted. Trouble is, Idon’t know which half."
Call to ActionJoin the conversation. #SuperMediaJoin the conversation. #SuperMedia
You’ve Got to Be ThereFix two leaks forthe price of one!Buy one will get thenext one half off!No call to action…If you’re ...
10What Would John Say Today?“Half the money I spend on advertising is wasted.Trouble is, I don’t know which half, because ...
Mobile and Social Are Growing11social activity istaking place onmobile.eMarketer 2012; Google.50%Join the conversation. #S...
Smartphone Usage12Google.94%70%66% visited the business inpersoncalled the business after thatsearchof those that own a sm...
Word Spreads on Social Media13Rejected due to bad reviewsand negativerecommendationsVertical Study10%19%Selected based on ...
$$$$As a Comparison14Vertical StudyRejected based on ahigh price<1%14%Selected based alow priceJoin the conversation. #Sup...
15Join the conversation. #SuperMediaJoin the conversation. #SuperMedia
16ActiveIntermediaMeasurementAIM
DFW Consumers Turn to Digital Sources17Consumers in DFWare 3 ½ times morelikely to use mobile adsConsumers in DFWare 3 ½ t...
How do you know whatthe right mix is?18Join the conversation. #SuperMediaJoin the conversation. #SuperMedia
Reaching a Younger or OlderAudience19Mobile WebsiteSocialOnline DisplayDaily DealsSearchPrinted YPPrinted YPNewspaperDigit...
These people are behind the growth20eMarketer 2012; Vertical Studies19%Selected based ongood reviews orrecommendations
Where Will These People Go forInformation?28%of the population in theMetroplex is under 18.
Own a Home Versus Rent22SearchEmailReview WebsitesPrinted YPMobilewebsitesMobile AppsOnlineDisplay70%58%
Male Versus Female23Mobile AdsDaily DealsCouponsDirect MailMobileWebsiteOnlineVideoPrinted YP
Why Everyone Needs a Website?2494%59%63%Join the conversation. #SuperMediaJoin the conversation. #SuperMedia
Who Needs a Mobile Website?2526%5%27%
And Dont Forget
Key Takeaways
Expert PanelBen WoodDirector of Channel Sales AmericasJoin the conversation. #SuperMediaJoin the conversation. #SuperMedia...
Upcoming SlideShare
Loading in …5
×

The Changing Landscape of Digital Media

296 views

Published on

The presentation from our digital marketing seminar for Dallas-Fort Worth based small businesses. The event was held at Cowboy's Stadium on 3/2/2013.

Published in: Business, Travel
  • Be the first to comment

  • Be the first to like this

The Changing Landscape of Digital Media

  1. 1. The ChangingLandscape andDigital MediaMay 2, 2013Join the conversation. #SuperMediaJoin the conversation. #SuperMedia
  2. 2. What Youll Hear Tonight
  3. 3. Traditional Online MobilePrint, TV,RadioWebsites,Social MediaWebsites,AppsConsumer Behavior is ChangingJoin the conversation. #SuperMediaJoin the conversation. #SuperMedia
  4. 4. 4Media Use Has FragmentedPast Present
  5. 5. 5Consumers Are Using More SourcesKelsey: User View 1stQtr 2010 *Number not yet released.*
  6. 6. eMarketer 2012Billion Spent on Advertising$165.4Billion Spent on Digital Advertising$37.3Billion Spent on Mobile Advertising$4.3National Media Spending
  7. 7. John Wanamaker1838-1922“Half the money I spendon advertising iswasted. Trouble is, Idon’t know which half."
  8. 8. Call to ActionJoin the conversation. #SuperMediaJoin the conversation. #SuperMedia
  9. 9. You’ve Got to Be ThereFix two leaks forthe price of one!Buy one will get thenext one half off!No call to action…If you’re not listed, you’re not goingto be found.If you’re not listed, you’re not goingto be found.
  10. 10. 10What Would John Say Today?“Half the money I spend on advertising is wasted.Trouble is, I don’t know which half, because I can’tfind my tracking reports."*One Click.Right?
  11. 11. Mobile and Social Are Growing11social activity istaking place onmobile.eMarketer 2012; Google.50%Join the conversation. #SuperMediaJoin the conversation. #SuperMedia
  12. 12. Smartphone Usage12Google.94%70%66% visited the business inpersoncalled the business after thatsearchof those that own a smartphone searchfor local information on their phone
  13. 13. Word Spreads on Social Media13Rejected due to bad reviewsand negativerecommendationsVertical Study10%19%Selected based on goodreviews or recommendations
  14. 14. $$$$As a Comparison14Vertical StudyRejected based on ahigh price<1%14%Selected based alow priceJoin the conversation. #SuperMediaJoin the conversation. #SuperMedia
  15. 15. 15Join the conversation. #SuperMediaJoin the conversation. #SuperMedia
  16. 16. 16ActiveIntermediaMeasurementAIM
  17. 17. DFW Consumers Turn to Digital Sources17Consumers in DFWare 3 ½ times morelikely to use mobile adsConsumers in DFWare 3 ½ times morelikely to use mobile adsDFW Above AverageDFW Below Average
  18. 18. How do you know whatthe right mix is?18Join the conversation. #SuperMediaJoin the conversation. #SuperMedia
  19. 19. Reaching a Younger or OlderAudience19Mobile WebsiteSocialOnline DisplayDaily DealsSearchPrinted YPPrinted YPNewspaperDigital, but notMobile71%18%10%
  20. 20. These people are behind the growth20eMarketer 2012; Vertical Studies19%Selected based ongood reviews orrecommendations
  21. 21. Where Will These People Go forInformation?28%of the population in theMetroplex is under 18.
  22. 22. Own a Home Versus Rent22SearchEmailReview WebsitesPrinted YPMobilewebsitesMobile AppsOnlineDisplay70%58%
  23. 23. Male Versus Female23Mobile AdsDaily DealsCouponsDirect MailMobileWebsiteOnlineVideoPrinted YP
  24. 24. Why Everyone Needs a Website?2494%59%63%Join the conversation. #SuperMediaJoin the conversation. #SuperMedia
  25. 25. Who Needs a Mobile Website?2526%5%27%
  26. 26. And Dont Forget
  27. 27. Key Takeaways
  28. 28. Expert PanelBen WoodDirector of Channel Sales AmericasJoin the conversation. #SuperMediaJoin the conversation. #SuperMediaMatt BakerManager, Small Business PartnershipsHoward LermanCEO and Co-FounderChris FolmarDirector, Mobile Development

×