SuperGroup• Review of ‘OurPlace’, holiday accommodation Photos (Till.G, 2013)
Target Audience• The target audience is people wanting to book holidayaccommodation. The site is easy to customize forsingles or families with different requirements. A personcan book a budget holiday or a luxury, romantic getaway.„OurPlace‟ has added more features in recent months,with overseas holiday accommodation now offered. Anoption to add to value to your holiday, is local attractions,and you can book tours and other activities at the sametime when you book your stay. An added bonus if you arebooking a holiday activity is to get a gift voucher that youcan redeem at your convenience. Photos (Till.G, 2013)
Findability• The URL is very close to the company name and easy to find,with spelling mistakes.• Searching a very intuitive keyword that any surfer will usewhen looking for a place to stay, will lead to this popular site.• The site is now owned by a media corporation, and has links toother websites promoting all the associated websites, andmaking it easy to navigate from one to another.• Advertising off-line is in newspapers (owned by parentcompany) magazines. It relays on word of mouth and goodcustomer service to promote the website. Photos (Till.G, 2013)
First Impressions• URL is very simple to remember, www.OurPlace.com• The download size of the homepage is 1,862,408 bytes• Font colour and the size was readable.• The colours suited the information; blue and green are colours representing life,earth and peace.• You don‟t need to download any software‟s to view the website.• Tourists may use this site because it shows a lot of featured holiday accommodationsand a small search box for last minute deals, its very convenient.• You‟re able to choose the holiday type, attractions, and property type,find the site on social networking sites and even sign up for the great deals.• If you want more information on the a specific stay you‟ll always be able to enquire andemail them.• Presents OurPlaces history and awards. This accommodation site won the amber awards2009,standard of excellence for hotel and lodging and travel 2009, 2009 top ten website andHitwise top 10 award in 2009.• Many other advertisements links including jobs, videos, essential baby, holiday rentals andeven dating are presented• Registering for good deals is accessibleAwards of OurPlace(stayz,2009)The fresh water apartment (Stayz,VIc)
Navigation• The navigation system is very simple and easy to use; it provides you to all sorts of information just by a click.• Just click on what state you would like to stay at and it links you to the different types of regions in that stateavailable.• Logo on the top left hand corner which links people who are lost on the site to get back on the homepage.• Location search bar that helps surfers find their vacation place.• There are many contents on the homepage that links to more depth of the accommodation information.• No broken links unless there Internet connections or the housing is not accessible.• All images available are links to more material on the desirable stay. Also beside these graphics, there is alwaysthe name of the stay, which is underlined meaning it will link you to more information.• Navigating on this site is very consistent and visible, because all links would be presented in the colour green orblue and mostly underlined.• There are a few frames on the site allowing people to browse in an organized manner.The Yarra Vallley (Stayz,2012)
Content• Information:- The information is of a high quality, clear, concise and free of errors.Substantiating information:- Website is owned and operated by Fairfax Digital, which is a branch of verywell recognised Fairfax Media.- Website is over ten years old- The focus of the website is to allow holiday property owners to advertise theirproperty- There are some clear affiliations through Fairfax Media, being the SydneyMorning Herald website, Domain real estate, Drive, MyCareer and more. Thereare also websites for childcare available to holiday makers during their stay- There is accurate and clear contact information to check or confirm each listing• Interaction:- There is a huge level of interaction with this website, being able to tailor yoursearch to suit your exact needs. These include searching by dates, places, typeof property (e.g. hotel, house, apartment, etc.), number of adults/childrenstaying, pet friendly properties, price range, holiday type and nearby landmarks.- There is also a newsletter sent by email to notify users of special deals
Content• Graphics:- The home page has a map of Australia and New Zealand, with the user able to click ontheir preferred area within those countries- Each listing has a photo album the user may browse throughAnimation:- The home page has animated slides, showcasing different properties without being toooverwhelmingSound:- There is no visible sound features on the website, however as many people may bebrowsing this website in an office, this may be preferred.• Reviews:- Each listing has reviews to back them up. These can be left anonymously or with a namesupplied.- Reviews include percentage of good feedback depending on the star rating out of five thatusers have given the listing- The website has also won four awards in 2009Digestible content:- Content is very digestible, with a good flow of information as your eyes naturally moveacross the page.- Good balance of text and graphicsCurrency:- Website is very up to date with new reviews and live booking availability viewable
Content• Multiple languages:- Website does not appear to be available in multiple languages,however this can be remedied with a change to browser settings• Disabled access:- Does not appear to cater for disabled users, however the listingsinclude availability of disabled access• Terms and Conditions and FAQ‟s:- The website‟s terms and conditions and FAQ section are at thebottom of the website, with the FAQ‟s having a search function tonarrow down your question• Follow up discussion:- There is a clear “Feedback” button at the top of the home pagewhere users can contact the website operators
Making Contact• Making contact is easy, fill in an on-line booking orrequest form, and click. Automatic e-mail response andreply by the owner/manager of the property is between24- 48 hrs. You get provided with a telephone numberand directions or coordinates for GPS. Additionalrequests can be negotiated directly with the provider.• Photos (Till.G, 2013)
Attractors• There does not appear to be any competitions onthe website, however the home page featuresspecial offers on last minute deals available for theclosest weekend. Booking with OurPlace can giveyou free vouchers – to restaurants, familyattractions and more. Signing up to the newsletterenables users to get access to deals and specialoffers, as well as any website news. OurPlaceprovides many helpful external links, to child careoptions for holiday makers, nearby festivals andevents, as well as activities for school holidays.
Other Useful Information• Hints and tips are offered in a series of articles to facilitate a betterexperience for travellers and guests.• Properties have similar looking descriptions, with standardised listsof what is available, to make it easier to compare and choose.• The website also displays most popular searches and destinations.This can be helpful for international travellers who do not know thearea well.• The website also has a strong focus on customer security, with anentire section devoted to helping customers stay smart online.• The website has a Facebook, Twitter and Pinterest – this allowsusers to see more reviews, news and offers. This also allows otherpeople who have not heard of the website to see it on anotherperson‟s Facebook, Twitter or Pinterest.
Referenceshttp://www.stayz.com.au10 criteria to evaluate a website. (n.d.). Retrieved fromhttp://www.mcil.co.uk/review/7-10-criteria.htmPhotos:Till, G., T. H. (2013). Personal Holiday PhotosStayz Awards, retrieved from http://www.stayz.com.au/about-usYarra Valley, retrieved from http://www.stayz.com.au homepageMusic:Jung, S. (2010). (Jason Mraz) I‟m yours, Retreived fromhttp://www.youtube.com/watch?v=iyMQRVA2pnc