“Sunlight After Sunset”
Landmark AD in Solar.
Catchphrase was coined
by Mr.Sinha, & creative was
finalised by Mr.Sinha with
Advertising Agency after several
Trivia : Advertisement Agency
Award for this Slogan
In 2009, Vodafone unleashed “ZooZoo” campaign.
More than 1Bn$ has gone into this Campaign, and
today Vodafone is synonymous With ZooZoo.
BUT, 2 years before Vodafone SBI pioneered use of
cartoons with Mr.Kumar, to convey various Solutions
offered by Sharp’s MFP team. The 1st of it’s kind idea to
use cartoon in an AD for the serious category of Office
Automation was given by Mr.Sinha.
While the Marketing spend was <0.1% of that of
ZooZoo, Mr.Kumar captured minds of all CIO / CTO
of the country, and is remembered even today.
Slogan for his AD for
Projector was also given
The line “The one that
works on the day of
your meeting” perfectly
captures the agony of the
System Administrators in
India, who has to struggle
to make a projector work
with the dignitaries of his
Company looking down
with extreme irritation.
Sharp took the 2012 Diwali by Storm with this BOLD Campaign
AD and Campaign was
completely designed by
Air Purifier Campaign
Creative idea from