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Types of tourism


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Types of tourism

  1. 1. DESINGED BY,DESINGED BY, sunil kumarsunil kumar Special Tourism Services and Products
  2. 2. Chapter ObjectivesChapter Objectives To identify the charges in the leisure and business travel markets that have facilitated the development of special services and products To identify some of the major special services and products in the leisure and business travel markets To understand the MICE market and the various specialized roles that meeting planners, convention centers, events managers, and convention and visitor bureaus play
  3. 3. Special Services and Products •As the tourism industry has matured and tourists become more knowledgeable and sophisticated special types of services and products have developed to meet their travel needs. •Both the leisure and business travel markets are affected by these changes and pressures •As great numbers of people travel, and the tourists look for different travel experiences, new tourism products become profitable.
  4. 4. Special Segments of Leisure Travel Reasons for the growth As tourism has grown and matured, it has become increasingly sophisticated and creative Tourists search more meaningful or intense experiences Tourism suppliers are constantly innovating ways to differentiate themselves from other suppliers Accumulation of knowledge and experience enables suppliers to modify and improve their products Competitive pressure of the market
  5. 5. EcoTourism Ecotourism, also known as ecological tourism, is a form of tourism that appeals to the ecologically and socially conscious individuals  Gained much attention in recent years Physical environment is the focus of the touristic activity  Provides a first-hand active experience of a place  Provides an educational experience  Develops visitors’ understanding and appreciation of the place visited  Promotes both appropriate behaviors and conservative ethic.  Environmentally responsible and uses various strategies to minimize negative impacts  Maximizes local economic returns
  6. 6. EcoTourism Ecotourism destination countries and major sites/activities  Costa Rica (cloud forests, turtles, swamps and volcanoes)  Belize (for its Mayan sites)  Brazil (national parks)  Ecuador (Galapagos Islands)  Kenya (wildlife reserves)  Nepal (mountain trekking)  Peru (bird watching)  South Africa (game and nature reserves)
  7. 7. Cultural Tourism Cultural tourism is the subset of tourism concerned with a country or region's culture, especially its arts.  It focuses on traditional communities who have diverse customs, unique form of art and distinct social practices, which basically distinguishes it from other types/forms of culture  Cultural tourism includes tourism in urban areas, particularly historic or large cities and their cultural facilities such as museums and theatres.  Also include tourism in rural areas showcasing the traditions of indigenous cultural communities (i.e. festivals, rituals), and their values and lifestyle. It is generally agreed that cultural tourists spend substantially more than standard tourists do. This form of tourism is also becoming generally more popular throughout Europe
  8. 8. Cultural Tourism A type of cultural tourism in the U.S. is the Amish Community living in Lancaster County, in PA As the issue of globalization takes place, the challenge of preserving the few remaining cultural community around the world is becoming hard. The meeting between modern tourist and in the context of a tourist experience can have significant impacts upon the local traditional societies Cultural tourism and ecotourism are usually closely related
  9. 9. Rural Tourism Rural tourism has focus on participating in rural lifestyle. It can be a variant of ecotourism. The emphasis is on having an experience in rural setting. It takes multitude of forms.  Rural tourism allows travelers to visit areas outside of urban areas  Options include hiking and biking, visiting community museums and buying locally produced crafts. An example of rural tourism is “farm tourism” as found in many countries in Europe.  In Austria, there are about 21,000 farms providing about 109,000 rooms to farm tourists (1994). In Northeast region of the U.S. many small inns often run as a family business provide guests with a small-town experience.
  10. 10. Adventure Tourism Adventure tourism is a type of niche tourism involving exploration or travel to remote, exotic and possibly hostile areas, where the traveler are provided a challenge, thrill or intense experience. Adventure tourism is rapidly growing in popularity as tourists seek unusual holidays, different from the typical beach vacation. "adventure travel" usually include two of the following three components: a physical activity, a cultural exchange or interaction, and engagement with nature.  In general, adventure tourism relies on natural, environmental features, such as mountains, rivers, forests, and the like. One of the most famous examples of adventure tourism has been the hunting safari in Africa. Another well-known form is mountain climbing.
  11. 11. Health Tourism Health tourism refers to travel to facilities and destinations for obtaining health-care services or health-related benefits. It is a rapidly-growing practice of traveling to another country to obtain health care. Such services typically include elective procedures as well as complex specialized surgeries  Medical tourism dates back thousands of years to when Greek pilgrims traveled from all over the Mediterranean to the small territory in the Saronic Gulf called Epidauria.  Spa towns may be considered an early form of medical tourism. The three main forms of health tourism are:  Medical care  Fitness and wellness  Rehabilitation and recuperation Popular medical travel worldwide destinations include: India, Cuba, Columbia, Hungary, Malaysia, The Philippines, Singapore, South Africa, and Thailand
  12. 12. New Age Tourism People who consider themselves part of the New Age movement share a belief in the importance of learning from ancient cultures, encompassing spirituality, metaphysics, yoga, meditation, natural healing, herbology and communion. The sites visited in New Age tourism are in their very nature sacred sites dating from the pre Christianity era, such as Stonehenge, the Easter Islands, and the Great Pyramids in Egypt. Another branch of New Age Tourism centers on physical health, offering yoga, guided meditation, exercise, massage, and organic vegetarian and other diets. Destinations such as Sedona, Arizona (U.S.), Bali [Indonesia) or Dominica in the Caribbean are chosen for their natural attributes and spiritual energy in healing. The promise is that a natural approach to physical health leads to spiritual health and fulfillment.
  13. 13. Educational Tourism The term educational tourism generally refers to travel in which the learning occurs within a structured or formal program. A familiar and popular form of educational tourism is the “study abroad” program, in which students attend schools or programs (usually for a semester or academic year) in another location, often in a foreign country.  One of the most popular reasons for attending a foreign school is to learn language and culture of the destination. Tours are centered around significant historical, cultural, or scientific sites and are often led by a teacher with expertise in the sites. .
  14. 14. Special Segments of Business Travel MICE market (Meetings, Incentives, Conferences, and Exhibitions). MICE is used to refer to a particular type of tourism which large groups, usually planned well in advance, are brought together for some particular purpose. MICE tourism usually includes a well-planned agenda centered around a particular theme, such as a hobby, a profession, or an educational topic.
  15. 15. Meetings Meetings can be defined as events designed to bring people together or the purpose of exchanging information. Meetings held by corporations and other businesses are classified as corporate meetings, while those held by associations are referred to as association meetings.  Corporate meetings account for about 25 percent of the meetings market, while organization meetings account for 75 percent.  A forum is a larger gathering at which issues of interest or concern to the audience are discussed, often led by a panel and moderator, and with opportunities for comments and questions from the audience. Symposium is much like a forum, but generally refers to meetings where the subject matter of the meetings is academic or technical in nature.
  16. 16. Incentive Travel Incentive travel refers to the segment of business travel that uses the allure of a trip as an incentive or reward for achievement.  A Typical example of incentive travel would be a company-paid vacation to a resort for top-performing salespersons. Sometimes this type of vacation will include motivational seminars, morale-building activities, and other activities that build upon a gathering of employees. Incentive trips also can include business-related group activities, such as the introduction of new products or promotional campaigns, or training programs for employees.
  17. 17. The term convention refers to an event that combines both meeting and exposition. The conventions market can be divided into those that are sponsored by professional and trade associations, and those that are sponsored by corporations. Conventions have the reputation for generating high expenditures on a per visitor basis, as well as creating substantial economic impacts for the host economy. The many different segments of the tourism industry that benefit from convention expenditures include hotels, restaurants, car rental, ground transportation, entertainment, and retail.  Conventions generate visitor activity, and revenues for hotels, restaurants, entertainment Large convention events bring prestige to a city. Conventions
  18. 18. Major Components of the MICE Market  Meeting Planners  Convention centers  Convention and Visitor Bureaus  Event managers
  19. 19. Meeting Planners Meeting planners are professional people given an overall responsibility for a meeting, many of whom specialize in different types of meetings.  Some planners are independent businesses that perform their services for client organizations. Large organizations that hold meetings on a regular basis may employ their own planners on staff.  The responsibilities of a planner will vary depending on the type of meeting being planned, facilities being used, sponsoring or host organization, and other variables.
  20. 20. Responsibilities of a Meeting Planner Selecting or providing options for a meeting site Devising a marketing plan for the meeting, if necessary Planning transportation to and from the site Arranging for and reserving hotel rooms for the attendees Working with the meeting facility personnel to plan layout of the meeting/exhibition room(s). Organizing the exhibition, and working with exhibitors Ensuring that audio-visual equipment needs are met Planning for the registration process Arranging for various food and beverage needs
  21. 21. Convention and Visitor Bureaus CVB: Non-profit organizations who represent a certain metro area, or destination.  CVB’s mission is based on the premise that travel to the area will benefit all supply sectors, such as accommodations, entertainment, transportation, and food and beverage. CVBs are primarily designed to assist meeting and event planners with coordination of event logistics such as site selection and transportation needs.  CVBs also promote their cities to planners
  22. 22. Convention and Visitor Bureaus Main Responsibilities of a CVB are:  Developing a marketing strategy and destination image for the area.  Promoting the area to potential travel buyers and planners.  Facilitating the entire process of selling the area and hosting the event.  Promoting the area’s public attractions and amenities to the visitors.
  23. 23. Convention Centers A convention center is an exhibition hall, or conference center, that holds conventions.  Newly constructed and expanded centers are extremely large, with some new and expanded centers providing nearly two million square feet of exhibition space.  Convention centers earn revenue from a variety of sources, including the rent of the facility, food and beverage service, and concession stands.  Convention centers typically offer enough floor area to accommodate several thousand attendees.  Convention centers rent space for meetings such as: corporate conferences, industry trade shows, formal dances entertainment spectacles and concerts.
  24. 24. Event Managers Once an event has been booked for the convention center, the center operator assigns it to an event manager. From this point forward, the event manager becomes the link between the center and the client, whether it be a planner or the sponsoring organization itself. One of the key responsibilities of an event manager is to ensure that the event contract is followed. The contract between a convention center and a client for a specific event contains provisions for all aspects of the event, including the client’s requirements for the event, the agreed upon rental, and the mutual responsibilities and obligations of both parties.
  25. 25. The End