INTRODUCTION OF SUBHASHCHANDRASubhash Chandra is the founder ofZee TV, Indias first private TVchannel. This onetime rice traderfrom Hissar, Haryana has todaytransformed into a media baronand his other interests includepackaging, theme parks, lotteriesand cinema multiplexes.Subhash Chandra launched ZeeTelefilms Limited in October 1992as a content supplier for Zee TV -Indias first Hindi satellite channel. Subash Chandra was the firstin India who sought to harness the huge business potential ofsatellite television channels. Before the launch of Zee TV viewersin India were under the firm grip of Doordarshan, the state-controlled terrestrial network. It was Subhash Chandras visionthat helped give birth to the satellite TV industry in India andinspired others to follow suit.After the launch of Zee TV, he commenced Siticable operations in1995 and also started a joint venture with News Corp. In 1995, helaunched two new channels, Zee News and Zee Cinema. In 2000,Zee TV became the first cable company in India to launch Internetover Cable services. In 2003, Zee TV became the first serviceprovider in India to launch Direct to Home (DTH) services. In ashort span of time Zee TV has become a big media and has givetough competition to international media moghuls such as RupertMurdoch.Subhash Chandras meteoric rise in the past decade is somewhatsimilar to the rise of Dhirubhai Ambani in 1980s and 1990s.Indias leading media mogul Subhash Chandra was a one-timerice trader in Haryana and is credited with launching Indiassatellite television revolution. His other business interests include
packaging, theme parks, lotteries and cinema multiplexes.The founder Chairman of Essel Group of Industries havinginterests in packaging, entertainment parks, satellite television,cable TV distribution, movie production, multiplexes, education,animation, publishing, satellite and online Lottery, SubhashChandra was born on 30th November 1950, in Hisar, Haryana.He left his studies after completing his 12th. He went on to starthis own vegetable oil unit when he was only nineteen years oldand soon ventured into export of food grains. In 1981, his visit toa packaging exhibition led him to set up Essel Packaging Limited.It later merged with the Swiss group Propack A.G, and wasrenamed as Essel Propack Limited.He went on to set up amusement parks in India. He decided toforay into broadcasting and was successful in leasing atransponder on AsiaSat owned by Star TV. Indias first privatesatellite television channel Zee TV started off on 2nd October1992. Soon three new channels, Zee News, Zee Cinema andMusic Asia were launched.Zee TV has also launched regional channels in several regionallanguages. Today, the Zee Network reaches out to 32 millionhomes across India, besides reaching out to countries like USA,the Caribbean islands, the Middle East, Europe, Africa, Far East,Australia and New Zealand.Subhash Chandra is also credited with bringing the concept ofonline lottery to India through his company Playwin InfravestPrivate Limited.BiographySubhash Chandra is a onetime rice exporter-turned mediaBarron and Chairman of Essel Group that launched Indias satellitetelevision revolution. His pioneering channel Zee TV competeswith, among others, Sony Entertainment Television and STARPlus. Other interests include packaging, theme parks, lotteries
and cinema multiplexes. He has recently started the IndianCricket League, a domestic Twenty20 cricket league intended asa challenge to the Board of Control for Cricket in India, thenations governing body in the sport. In November 2009, he tookover management responsibility of Daily News & Analysis (DNA),which features among the top 8 English dailies in India and is oneof fastest growing English newspapers in the country.SOCIAL ACTIVITIESTALEEMTransnational Alternate Learning for Emancipation andEmpowerment thorough Multimedia TALEEM Research Foundationwas set up by Chandra as a literary, scientific and charitablesociety and trust in May 1996.GLOBAL VIPASSANA FOUNDATIONChandra is the President of the Global Vipassana Foundation inhis capacity as a Vipassana meditator. Having completed theVipassana course in the 1990s, he was impelled to spread thephilosophy of mental purification through self-observation.EKAL VIDYALAYAChandra is the Chairman of Ekal Vidyalaya Foundation of India, acharitable trust that initiates, supports and runs non-formal oneteacher schools called Ekal Vidyalayas all over the country. Themovement aims to help eradicate illiteracy from rural and tribalIndia by 2011.
The Ekal Vidyalaya Foundation is a charitable trust that initiates,supports, and runs non-formal one-teacher schools (popularlyknown as Ekal Vidyalayas) all over the country. With theparticipation of numerous non-profit trusts and organizations, thisprogram has now become the greatest non-governmentaleducation movement in the country.HISTORY OF SUBHASH CHANDRASUBHASH CHANDRA: INDIAN MEDIA TYCOON AND THEFOUNDER OF ZEE TVMedia Mogul Subhash Chandra and the reason why he is abillionaire :Subhash Chandra is India’s media tycoon and a source ofinspiration for aspiring entrepreneurs. He is the man behind ZeeTV, one of the most popular Satellite TV networks in India.He is a self made billionaire and According to Forbes (2009), hehas a net worth of $ 1.1 billion.Subhash Chandra did not go to college, but always had theentrepreneurial skills to set up profitable ventures.Subhash Chandra has been a man with great foresight, he hadthe ability to look into the future and identify new businessopportunities.
He did not have much knowledge about the satellite TVbusiness, it was his self belief, courage and determination thatmade Zee a huge success.Here is a quotation by Subhash Chandra: “Paths are made bywalking and walking down beaten paths is for beatenmen”Subhash Chandra was born on November 30th 1950, in Hisar,Haryana. He dropped out of school in class 12. At just age 19,he started a vegetable oil unit and after some time he beganexporting food grains.Subhash Chandra entered into the packaging business of in 1981,with Essel Packaging Limited.In 1988, he set up the amusement park known as Essel world.Water Kingdom came up in 1998 which was designed by ArchitectJean Michel Rouls from France.He was sure of the fact that , in the times to come , thesatellite television industry in India will witness tremendousgrowth and that is why he decided to start Zee in 1992.Subhash Chandra’s rebel cricket league, Indian Cricket League(ICL) was started in 2007.ICL signed up at lot of internationalcricketers including Brain Lara, Marvan Atapattu, Inzamam ul Haqand Chris Cairns.ICL is a private cricket league of India and runsparallel to the League by the BCCI. It follows the 20twenty format.Subhash Chandra has also been recognized for his role as aphilanthropist. He has set up several organizations for socialcauses, including TALEEM OR Transnational Alternate Learning forEmancipation and Empowerment through Multimedia. TALEEM isinvolved in various educational and research activities.
CHARACTERISTICS OF SUBHASHCHANDRA 1.MENTAL ABILITY An entrepreneur must be reasonably intelligent and should have creative thinking and be able to analyze various problem and solutions. Subhash Chandra did not go to college, but always had the entrepreneurial skills to set up profitable ventures. His intelligencer and creativity is marbles. The way he handle all his organization is fantastic. 2.CREATIVITY Creativity is the ability to bring something new into existence. A person may conceive of something new and envision how it will be useful but not necessarily take the necessary action to make it to reality. Subhash Chandra has lot of creativity. Subhash Chandra is a onetime rice exporter-turned media Barron and Chairman of Essel Group that launched Indias satellite television revolution, and then divert to business of mass media. He also start the print media as name of “Diligent Media Corporation ltd” as a brand “Daily News Analysis” (DNA). Every time he starts new business and become a successful. 3.HUMAN RELATION
An entrepreneur must maintain good relations with his customers. He must also maintain good relations with his employees if he is to motivate them to perform their job at a high level of efficiency. In order to maintain good human relation, he should have emotional stability, Personal relations, Tactfulness and Consideration. Subhash Chandra given more importance to his customer & his employees. They provide better training facility for his employee and excited offers for his customers. Recently his company DNA arranges Cricket session for its employees.4.PERFORMANCE ORIENTED He is a man who always measures performance against value. According to Subhash Chandra peoples performance in the knowledge industry is as valuable as gold. Thus by introducing ESOP’s he motivated his employees to work smart and hard.5.SOCIAL BEING He believes in putting the public good ahead of private good in every decision he makes. This differentiates the developed world from the developing world. His company practices its Social responsibility very well. Rehabilitation drive, literacy program, donations etc are few ways in which he works for the society.
How Subhash Chandra become an entrepreneur?Subhash Chandra goyal become an entrepreneur by pullstrategy, since he pull himself from a small entrepreneur to asuccessful entrepreneur. By using various strategies he becomesa hero in market.
TYPES OF SKILLS THAT SUBHASHCHANDRA HAS! 1.TECHNICAL SKILL Subhash Chandra’s technical skill is outstanding due to following … a. His management style b. His Network building style c. His ability to analyze d. His interpersonal relationship 2.BUSINESS & MANAGEMENT BECAUSE OF… a. His planning and Goal setting ability b. His Decision making ability c. His financing ability d. His Marketing ability e. His venture launching ability f. His managing ability 3.PERSONAL ENTREPRENEURIAL SKILL BECAUSE OF… a. Discipline b. Risk taking ability
c. Innovation strategyd. Change orientede. Visionary leaderf. Managing Change
CLASSIFICATION OF ENTREPRENEURS 1.According To The Type Of Business:BUSINESS ENTREPRENEURS:These are individuals who conceive an idea for a new product orservice than create a business to turn the ideas into reality. Theyalmost tap both the production and marketing resources todevelop a new business opportunity. They may set up a large sizeor a small size business.Subhash Chandra have all this quality so they comes in thiscategory 2.According to the use of technology :PROFESSIONAL ENTREPRENEURS:A professional entrepreneur is a person who establishes abusiness and sells out the running business and starts anotherventure with the same proceeds. He is not interested in managingor operating only one business once it is established. He alwaysconceives new ideas to develop alternative projects.Subhash Chandra is a onetime rice exporter-turned media Barronand Chairman of Essel Group that launched Indias satellitetelevision revolution, and then divert to business of mass media.Then he start the print media as name of “Diligent MediaCorporation ltd” as a brand “Daily News Analysis” (DNA). Everytime he starts new business and become a successful. 3.According to motivation:SPONTANEOUS ENTREPRENEURS:
These entrepreneurs are naturally talented. They are person withinitiative, boldness and confidence in their ability that motivatesthem to undertake entrepreneurial activity. They have a strongconviction and confidence in their inborn ability.Subhash Chandra did not go to college, but always had theentrepreneurial skills to set up profitable ventures. SubhashChandra has been a man with great foresight, he had the abilityto look into the future and identify new business opportunities. Hedid not have much knowledge about the satellite TV business, itwas his self belief, courage and determination that made Zee ahuge success.Here is a quotation by Subhash Chandra: “Paths are made bywalking and walking down beaten paths is for beatenmen”. 4.According to growthSUPER-GROWTH ENTREPRENEURS:Super-Growth entrepreneurs show enormous growth performancein their venture.Subhash Chandra is India’s media tycoon and a source ofinspiration for aspiring entrepreneurs. He is the man behind ZeeTV, one of the most popular Satellite TV networks in India.He is a self made billionaire and According to Forbes (2009), hehas a net worth of $ 1.1 billion. 5.According to Stages of developmentCLASSICAL ENTREPRENEURS:A classical entrepreneur is a stereotype entrepreneur whose aimis to maximize his economic returns at a level consistent with thesurvival of the firm with or without growth element. He is only
concerned with the customers and marketing needs through thedevelopment of self-supporting ventures.Subhash Chandra is also credited with bringing the concept ofonline lottery to India through his company Playwin InfravestPrivate Limited.