Check-In 2.0<br />Dec 2010<br />
Table of Contents<br />Check-In Fatigue<br />Check-In 2.0<br />Direct To Consumer with Check-in 2.0<br />Enhanced Loyalty ...
Check-In Fatigue<br />
Check-in Fatigue<br />“I'm finding it harder and harder to be motivated to bother with check-ins anymore. The novelty has ...
Phantom Check-ins – No way to authenticate presence
Frivolous destinations, meaningless incentives
GPS-based spam offers</li></li></ul><li>Limitations of Current Check-in Technologies<br /><ul><li>GPS
Does not work well indoors
Needs very accurate Geo-fencing to capture in-store presence
Significant battery drain
Cellular Location weaknesses
Lacks fidelity to capture in-store presence
Dog whistle (Shopkick) weaknesses
Encumbers users: Needs application to be downloaded and invoked
Poor fidelity when phone is inside purse</li></li></ul><li>Introducing Check-In 2.0 <br />Digital In-Store Ad Network<br />
     Check-In 2.0 Essentials<br /><ul><li>Offline Cookie for Brick and Mortar Retail
Ease of Use – simply walk in
Auto Check-In
No Card Swiping etc.
No Signing in on mobile apps
Authenticated check-in
“YOU” have to be present
Relevant Offers When andWhere You Shop</li></ul>Novitaz Exec Summary<br />
   Value of Check-In 2.0<br /><ul><li>Imagine Amazon.com for Brick and Mortar Retail
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Checkin 2.0

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Checkin 2.0

  1. 1. Check-In 2.0<br />Dec 2010<br />
  2. 2. Table of Contents<br />Check-In Fatigue<br />Check-In 2.0<br />Direct To Consumer with Check-in 2.0<br />Enhanced Loyalty with Check-In 2.0<br />Value Delivered by Check-In 2.0<br />
  3. 3. Check-In Fatigue<br />
  4. 4. Check-in Fatigue<br />“I'm finding it harder and harder to be motivated to bother with check-ins anymore. The novelty has worn off. I'm not so interested in being the mayor of my local dog park.”– Source AdAge<br /><ul><li>Burdensome App downloads and Manual Check-Ins
  5. 5. Phantom Check-ins – No way to authenticate presence
  6. 6. Frivolous destinations, meaningless incentives
  7. 7. GPS-based spam offers</li></li></ul><li>Limitations of Current Check-in Technologies<br /><ul><li>GPS
  8. 8. Does not work well indoors
  9. 9. Needs very accurate Geo-fencing to capture in-store presence
  10. 10. Significant battery drain
  11. 11. Cellular Location weaknesses
  12. 12. Lacks fidelity to capture in-store presence
  13. 13. Dog whistle (Shopkick) weaknesses
  14. 14. Encumbers users: Needs application to be downloaded and invoked
  15. 15. Poor fidelity when phone is inside purse</li></li></ul><li>Introducing Check-In 2.0 <br />Digital In-Store Ad Network<br />
  16. 16. Check-In 2.0 Essentials<br /><ul><li>Offline Cookie for Brick and Mortar Retail
  17. 17. Ease of Use – simply walk in
  18. 18. Auto Check-In
  19. 19. No Card Swiping etc.
  20. 20. No Signing in on mobile apps
  21. 21. Authenticated check-in
  22. 22. “YOU” have to be present
  23. 23. Relevant Offers When andWhere You Shop</li></ul>Novitaz Exec Summary<br />
  24. 24. Value of Check-In 2.0<br /><ul><li>Imagine Amazon.com for Brick and Mortar Retail
  25. 25. Effectively utilizes cookie-based online check-in
  26. 26. Personalizes the ecommerce experience for every returning customer
  27. 27. Results in increased cross-sells and up-sells
  28. 28. Without knowledge about a customer’s presence there is little a business can do to serve its customers effectively</li></ul>Hello, Jane Doe<br />Jane’s Amazon.com<br />
  29. 29. The Novitaz Approach <br />Digital In-Store Ad Network<br />
  30. 30. Check-In 2.0<br />Unprecedented Customer Insights<br />Direct to Consumer 2.0<br />Novitaz Exec Summary<br />
  31. 31. Our Approach<br /><ul><li>Capture in-store presence and browsing with an Offline Cookie – the NovitazInside Approach
  32. 32. Enable a Direct to Consumer Ad-network – the first of its kind
  33. 33. Deliver targeted in-store offers on the phone based on customer identification, transaction history, and shopping behavior – the phone is the communication platform
  34. 34. Dramatically increase offer redemption and maximize the in-store experience</li></ul>Novitaz Exec Summary<br />
  35. 35. Direct to Consumer with Check-In 2.0<br />Digital In-Store Ad Network<br />
  36. 36. Direct to Consumer 2.0<br /><ul><li>Extends Online Context-Based Adverting In-Store</li></ul>Novitaz Exec Summary<br />
  37. 37. How it Works - Overview<br />Customer<br />Enters<br />Customer <br />Exits<br />Customer<br />Enters<br />Customer <br />Exits<br />e<br />e<br />e<br />e<br />Customer Identified upon entry<br />Customer Identified upon entry<br />Services Infrastructure determines relevant offers based on in-store presence, browsing and purchases <br />Services Infrastructure determines relevant offers based on in-store presence, browsing and purchases <br />RETAIL STORE<br />RETAIL STORE<br />MENS<br />MENS<br />WOMENS<br />WOMENS<br />Entrance/Egress Hotspots<br />Entrance/Egress Hotspots<br />Internal Hotspots<br />Internal Hotspots<br />EZONE<br />CHILDRENS<br />Product Offers sent on mobile phone<br />Novitaz Hotspots captures brand and product interest<br />Novitaz Hotspots captures brand and product interest<br />Targeted Offers increases sales and drives customers back to the store<br />Targeted Offers increases sales and drives customers back to the store<br />
  38. 38. Campaign Management<br /><ul><li>Manage In-Store Campaigns just like online campaigns
  39. 39. Deliver relevant offers based on Customer Interest
  40. 40. Segmented by purchase recency, frequency, value
  41. 41. Store visit recency, frequency, time spent in store
  42. 42. Department visit recency, frequency, time spent in department
  43. 43. Make Offers Location Sensitive
  44. 44. Valid only in this store (the store the customer is in)
  45. 45. Valid only for this visit (buy now!)
  46. 46. Loosely-Coupled Integration
  47. 47. Campaign Management Offered as a Service
  48. 48. Transaction Log extracts for determining Lost Sales</li></ul>Digital In-Store Ad Network<br />
  49. 49. Customer Enters Store<br /><ul><li>Brand Offer sent via SMS to regular phone
  50. 50. List of Offers sent to smart phones</li></ul>Digital In-Store Ad Network<br />
  51. 51. Customer Clicks Thru<br /><ul><li>Customer Selects Offers of Interest
  52. 52. Brand Response sent to Brand Company
  53. 53. Return on relationship delivered for a brand company</li></ul>DKNYC Work Dress<br />15% Off<br />Michael Kors Evening Dress<br />$49 Off <br />Ultra Skinny Jeans<br />15% Off<br />The Perfect Black Blazer<br />$18 Off<br />Digital In-Store Ad Network<br />
  54. 54. Customer Redeems Offers<br /><ul><li>In-Store Action
  55. 55. Offer redeemed by showing Promo Code or 2D barcode to Cashier
  56. 56. Session Metrics Recorded
  57. 57. Shopping Duration
  58. 58. Products and Departments of Interest
  59. 59. Offer-responses completed
  60. 60. Significant Increase in Customer Intelligence for Loyalty and Brand Company</li></ul>Digital In-Store Ad Network<br />
  61. 61. Enhanced Loyalty with Check-In 2.0 <br />Enhanced Loyalty<br />
  62. 62. Unprecedented Customer Insights<br /><ul><li>NovitazInside captures in-store shopping metrics and derives unprecedented insights into customer behavior
  63. 63. Store visit captured regardless of purchase
  64. 64. Browsing behavior, departments visited, lost sales/opportunities and visit duration recorded
  65. 65. In-Store Session metrics presents a new dimension for Customer Segmentation
  66. 66. Significantly enhances the ROI of loyalty solutions by:
  67. 67. Identifying the presence of repeat customers
  68. 68. Capturing the browsing behavior of customers within a store as session metrics
  69. 69. Completing the 360 degree view of the customer</li></ul>Enhanced Loyalty<br />
  70. 70. Enhanced Loyalty<br />Existing Loyalty Card<br />What a guest purchased<br />Identifies cross-sells<br />Mass Marketing<br />Generic rewards based on spend<br />Check-In 2.0 powered Loyalty Card<br />What a guest is interested in purchasing<br />Identifies new and lost opportunities<br />In-Store Presence Marketing<br />Loyalty based on understanding in-store browsing behavior<br />Enhanced Loyalty<br />
  71. 71. The Location Space and Check-In 2.0<br /> LBS - Mostly about manual check-ins <br /> – <br />Micro-LBS with Check-In 2.0<br /><ul><li>Deliver Relevant Offers When and Where you Shop
  72. 72. Singular Focus on In-Store
  73. 73. Digital In-Store Ad Network
  74. 74. Auto Check-in based on Opt-in – deliver value to the consumer while not expecting the consumer to change behavior
  75. 75. Monetization thru brand-response, much like online Ad Networks
  76. 76. No Gaming, downloading apps, earning badges etc.
  77. 77. Get Rewarded for Checking-In to a Store
  78. 78. Assumes change in consumer behavior: download apps, enable listeners, scan product pictures
  79. 79. Menagerie of business models: Earn Virtual Rewards, Donate to Causes</li></li></ul><li>Value Delivered by Check-In 2.0<br />Check-In 2.0<br />

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