SundaySky generates five SmartVideos every second in support of some of the world’s largest brands’ personalized marketing and customer engagement strategies, and therefore, has access to a unique and rich set of video interaction and performance data across a variety of use cases and industries. This is the SmartVideo Index.
This index report analyzes 40 SmartVideo programs from 38 brands within five industries, across two intersecting axes: engagement and performance. The comprehensive collection of data reveals relationships between video consumption trends, customer engagement funnel metrics, and key performance indicator benchmarks. This index is designed to serve as a guiding tool to support brands in evaluating performance and others dynamics of their SmartVideo programs, and in maximizing return on investment.