THE SMARTVIDEO INDEX:IN BRIEF - MAY 2013
BRANDS USING SMARTVIDEO ADVERTISING FORCUSTOMER ACQUISITION REALIZE THESE RESULTS:
LEARN MORE ATwww.sundaysky.cominfo@sundaysky.com212.929.8111ABOUT SUNDAYSKYSundaySky, the creator of SmartVideo, helps cus...
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
The SmartVideo Index: In Brief (May 2013)
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The SmartVideo Index: In Brief (May 2013)

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SundaySky generates five SmartVideos every second in support of some of the world’s largest brands’ personalized marketing and customer engagement strategies, and therefore, has access to a unique and rich set of video interaction and performance data across a variety of use cases and industries. This is the SmartVideo Index.

This index report analyzes 40 SmartVideo programs from 38 brands within five industries, across two intersecting axes: engagement and performance. The comprehensive collection of data reveals relationships between video consumption trends, customer engagement funnel metrics, and key performance indicator benchmarks. This index is designed to serve as a guiding tool to support brands in evaluating performance and others dynamics of their SmartVideo programs, and in maximizing return on investment.

Published in: Technology, Business, Travel

The SmartVideo Index: In Brief (May 2013)

  1. 1. THE SMARTVIDEO INDEX:IN BRIEF - MAY 2013
  2. 2. BRANDS USING SMARTVIDEO ADVERTISING FORCUSTOMER ACQUISITION REALIZE THESE RESULTS:
  3. 3. LEARN MORE ATwww.sundaysky.cominfo@sundaysky.com212.929.8111ABOUT SUNDAYSKYSundaySky, the creator of SmartVideo, helps customer-centric brands engage people with personalized, real-time video experiences at every step of the customerlifecycle. The SundaySky platform generates hundredsof thousands of SmartVideos daily, powering customeracquisition, support, growth and loyalty initiatives forleaders in e-commerce, telecommunications, insurance,banking and travel. AT&T, Office Depot, Lenovo andother SundaySky customers have proven thatSmartVideo viewers are more engaged, profitable andloyal, as program performance is measurable andoptimized for incremental impact on key businessmetrics. SundaySky is headquartered in New York Citywith a technology center in Tel Aviv.

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