Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SunTseu - les fondamentaux du digital marketing part 2

1,637 views

Published on

Sylvain Davril, directeur de l'innovation de SunTseu, explique sa vision de la Customer Experience réussie et du parcours client; pourquoi nous avons encore le sentiment aujourd'hui de ne pas rencontrer si souvent des expériences clients agréables, du fait des stratégies marketing passées basées sur l'outbound marketing; il reprécise le contexte actuel très favorable au changement et pourquoi il faut associer l'inbound marketing et l'outbound marketing;
Enfin il fait un focus sur une technologie importante pour réussir sa stratégie de digital marketing : le marketing automation, et en l'occurence Marketo

Published in: Marketing
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Download or read that Ebooks here ... ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • (Unlimited)....ACCESS WEBSITE Over for All Ebooks ................ accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • (Unlimited)....ACCESS WEBSITE Over for All Ebooks ................ accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes.........ACCESS WEBSITE Over for All Ebooks ..... (Unlimited) ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

SunTseu - les fondamentaux du digital marketing part 2

  1. 1. JUIN 2014 Les Fondamentaux du Digital Marketing 2nde partie Sylvain Davril Directeur de l’Innovation
  2. 2. Le marketing « old school » : Tout miser sur l’outbound marketing Lemarketing
  3. 3. Définition outbound marketing « L’outbound marketing désigne un ensemble d’actions de promotion continue via les appels à froid, le courrier, la radio, la TV, les flyers, les spams, le telemarketing et de la publicité traditionnelle. « buy, beg, or bug their way in. Lemarketing
  4. 4. La stratégie du « Funnel » Lemarketing
  5. 5. Lemarketing Communication one way / one shot … mais personne n’aime être bombardé d’emails
  6. 6. Lemarketing Stratégie « push » … mais vous interrompez votre prospect alors qu’il ne vous a rien demandé
  7. 7. SEGMENTATION DEMOGRAPHIQUE Lemarketing ©Créditphotowww.pleasenotepaper.com Segmentation démographique … mais une même personne peut adopter des comportements différents
  8. 8. Lemarketing Mass media … mais l’expérience n’est pas personnalisée
  9. 9. Lemarketing Faible valeur ajoutée
  10. 10. Lemarketing Marketing intuitif … mais comment décider des actions marketing qui fonctionnent ?
  11. 11. Conséquences Lemarketing
  12. 12. Lemarketing Le consommateur est inondé
  13. 13. Lemarketing 3000 messages marketing/jour
  14. 14. Lemarketing Mécontentement du consommateur
  15. 15. Lemarketing Mass marketing obsolète
  16. 16. Changement d’attitude des messageries Lemarketing
  17. 17. Vous recevez cet email car vous etes inscrit sur la base RagingList Lemarketing Effet mobile > Le mail conçu par les équipes marketing n’apparaît pas > Il est peu engageant
  18. 18. Lemarketing Baisse de performance de l’outbound marketing
  19. 19. Contexte actuel Contexteactuel
  20. 20. 0 – Avalanche de nouvelles technologies > Réduction des barrières à l’entrée > les concurrents sont à un clic > technologie SAAS Contexteactuel
  21. 21. 1 - Déluge d’info > prospects a de moins en moins de temps à consacrer > moins de fidélité Contexteactuel
  22. 22. 2 - Migration vers les réseaux sociaux > l’email n’est plus forcément le canal privilégié Contexteactuel
  23. 23. © Financial Times Photos 3 - Prospect de plus en plus éduqué > changement du rôle du commercial Contexteactuel
  24. 24. 4 - Effet boule de neige car certaines marques proposent des expériences clients réussies > la norme s’élève Contexteactuel
  25. 25. © Crédit photo : Dell 5 - Prospect a le pouvoir (ATAWAD) > any time, anywhere, any device, any process Contexteactuel
  26. 26. Et SunTseu ? Illustration Conseil Assistanceàla maitrised’ouvrage Projet Accompagnement Formation © Crédits photos : Sebastiaan ter Burg, Financial Times Photos Digital Marketing
  27. 27. NOUS CONTACTER Société: SunTseu Adresse: 22 Boulevard de Stalingrad 92320 Châtillon Téléphone: 01 80 41 00 31 Fax: 01 80 41 00 32 E-mail: info@suntseu.com Site: www.suntseu.com Customer eXperience company

×