Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Les Secrets du
Marketing de
l’Engagement
2 avril 2015
#B2BSPRING15
02/04/2015
Sylvain Davril
Head of Innovation & Marketing
This document is the propriety of SunTseu – strictly confidential...
© Photo by a4gpa on FlickR
CUSTOMER EXPERIENCE:
THE “WOW” EFFECT
This document is the propriety of SunTseu – strictly conf...
WHY CUSTOMER
EXPERIENCE IS
IMPORTANT?
Customer satisfaction: +20%
Income: +10% à 15%
Costs reduction: -15% à 20%
Employees...
© Financial Times Photos
MARKETING TAKES THE LEAD
and is perceived more and more as a Profit Centre
This document is the p...
T R U S T
L O N G - T E R M &
P E R S O N A L I Z E D
C O N V E R S AT I O N
= E N G A G E D
C U S T O M E R
I N B O U N D...
BUILD A LONG TERM PERSONALIZED
CONVERSATION…
…THAT DRIVES ENGAGEMENT
This document is the propriety of SunTseu – strictly ...
C O N T E N T M A R K E T I N G B E H AV I O R A L
TA R G E T I N G
R E A L T I M E
I N T E R A C T I O N S O N
T H E W E ...
CONTACT US
Société: SunTseu
Adresse: 22 Boulevard de Stalingrad
92320 Châtillon
Téléphone: 01 80 41 00 31
Fax: 01 80 41 00...
Upcoming SlideShare
Loading in …5
×

SunTseu - L'importance de la Customer Experience

974 views

Published on

Les secrets du Marketing de l'Engagement - Introduction

Retrouvez l'entrée en matière de cette matinée qui a réuni SunTseu, Marketo, IKO System, Getplus et Talend!

Une conférence exceptionnelle pour comprendre les meilleures techniques afin d'engager la conversation avec ses prospects, les étapes de mises en oeuvre, les pièges à éviter, et les résultats concrets des acteurs qui ont implémenté cette stratégie.

Published in: Marketing
  • Be the first to comment

SunTseu - L'importance de la Customer Experience

  1. 1. Les Secrets du Marketing de l’Engagement 2 avril 2015 #B2BSPRING15
  2. 2. 02/04/2015 Sylvain Davril Head of Innovation & Marketing This document is the propriety of SunTseu – strictly confidential – cannot be shared without formal SunTseu acceptance CUSTOMER EXPERIENCE & ENGAGEMENT MARKETING
  3. 3. © Photo by a4gpa on FlickR CUSTOMER EXPERIENCE: THE “WOW” EFFECT This document is the propriety of SunTseu – strictly confidential – cannot be shared without formal SunTseu acceptance
  4. 4. WHY CUSTOMER EXPERIENCE IS IMPORTANT? Customer satisfaction: +20% Income: +10% à 15% Costs reduction: -15% à 20% Employees engagement: +20% à 30% Source McKinsey 2014 This document is the propriety of SunTseu – strictly confidential – cannot be shared without formal SunTseu acceptance
  5. 5. © Financial Times Photos MARKETING TAKES THE LEAD and is perceived more and more as a Profit Centre This document is the propriety of SunTseu – strictly confidential – cannot be shared without formal SunTseu acceptance
  6. 6. T R U S T L O N G - T E R M & P E R S O N A L I Z E D C O N V E R S AT I O N = E N G A G E D C U S T O M E R I N B O U N D E F F O R T L E S S C U S T O M E R J O U R N E Y S O C I A L D I G I TAL O M N I C H A N N E L D ATA R E L E V A N C E CUSTOMER EXPERIENCE: A DELICATE ALCHEMY This document is the propriety of SunTseu – strictly confidential – cannot be shared without formal SunTseu acceptance
  7. 7. BUILD A LONG TERM PERSONALIZED CONVERSATION… …THAT DRIVES ENGAGEMENT This document is the propriety of SunTseu – strictly confidential – cannot be shared without formal SunTseu acceptance
  8. 8. C O N T E N T M A R K E T I N G B E H AV I O R A L TA R G E T I N G R E A L T I M E I N T E R A C T I O N S O N T H E W E B S I T E CHANGE YOUR POINT OF VIEW From “traditional” outbound marketing to a mix of engagement marketing and “smart” outbound This document is the propriety of SunTseu – strictly confidential – cannot be shared without formal SunTseu acceptance A U T O M AT I O N
  9. 9. CONTACT US Société: SunTseu Adresse: 22 Boulevard de Stalingrad 92320 Châtillon Téléphone: 01 80 41 00 31 Fax: 01 80 41 00 32 E-mail: info@suntseu.com Site: www.suntseu.com Customer eXperience company This document is the propriety of SunTseu – strictly confidential – cannot be shared without formal SunTseu acceptance

×