PRSENTATION BY:<br />FILIPE, DANNY & JORDAN<br />
Intro<br />The Bourne Supremacy is a 2004 <br />American spy film loosely based on<br />Robert Ludlum’s novel of the same<...
Aim	<br />The aim of the advertising campaign was to maximize box office takings of the UIP action movie The Bourne Suprem...
Target Audience		<br />Demographic:<br />Strong Male Audience.<br />Men aged 16-34<br />Psychographic:<br />Fans of Tom Cl...
Examples of commercials<br />UIP and ZenithOptmedia worked closely with Sky to create an integrated TV campaign that used ...
Form of media being used: TV <br />TV e.g.70-second, 30-second and 10-second TV ads.<br />Channels used:<br />Sky Box Offi...
Form of media being used: Online<br />Interactive site-the Bourne Passport-was created offering consumers the opportunity ...
Comparison <br />A similar campaign was carried out for the 2006 action movie Casino Royale. E.g.<br />The posters are ver...
Summary<br />In conclusion, the advertising campaign was a success because their aim was achieved. <br />The result was Th...
Bibliography<br />http://en.wikipedia.org/wiki/The_Bourne_Identity_(2002_film)<br />http://en.wikipedia.org/wiki/The_Bourn...
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Bourne supremacy presentation

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Bourne supremacy presentation

  1. 1. PRSENTATION BY:<br />FILIPE, DANNY & JORDAN<br />
  2. 2. Intro<br />The Bourne Supremacy is a 2004 <br />American spy film loosely based on<br />Robert Ludlum’s novel of the same<br />name. When Jason Bourne is framed<br />for a botched CIA operation he is<br />forced to take up his former life as a<br />trained assassin to survive. The film <br />was directed by Paul Greengrass and <br />it starred Matt Damon as Jason <br />Bourne. This presentation analyzes <br />the advertising campaign leading up <br />to the release of the film.<br />
  3. 3. Aim <br />The aim of the advertising campaign was to maximize box office takings of the UIP action movie The Bourne Supremacy.<br />The target was for The Bourne Supremacy to gross more than the previous film in the series The Bourne Identity. <br />
  4. 4. Target Audience <br />Demographic:<br />Strong Male Audience.<br />Men aged 16-34<br />Psychographic:<br />Fans of Tom Clancy type stories, <br /> action, crime and thrillers.<br />
  5. 5. Examples of commercials<br />UIP and ZenithOptmedia worked closely with Sky to create an integrated TV campaign that used core channels, interactive advertising, Sky’s Pub sports channel and the Skymovies.com website. <br />Example of a Bourne Supremacy trailer:<br />http://www.youtube.com/watch?v=fOLviFy9inA<br />
  6. 6. Form of media being used: TV <br />TV e.g.70-second, 30-second and 10-second TV ads.<br />Channels used:<br />Sky Box Office<br />Sky Pub Sports<br />Sky Movies News<br />ITV<br />C4<br />Five<br />Emap Music Channels<br />Sci-Fi<br />In total the TV campaign reached 375 ratings.<br />
  7. 7. Form of media being used: Online<br />Interactive site-the Bourne Passport-was created offering consumers the opportunity to watch footage from the movie, behind the scenes films, and an interview with the star Matt Damon.<br />There was also a competition offering the chance to visit five of the locations featured in the film, it could be entered via the red button, mobile or online. (Attracted more than 17,000 entries)<br />
  8. 8. Comparison <br />A similar campaign was carried out for the 2006 action movie Casino Royale. E.g.<br />The posters are very similar,<br />with both having their lead <br />character walking determined <br />towards the audience, <br />with a gun in hand,<br />making it clear what the <br />film will be about. <br />TV ads for Casino Royale were also ran on more men focused channels (Sky sports, etc.) so it targeted the same audience as The Bourne Supremacy.<br />
  9. 9. Summary<br />In conclusion, the advertising campaign was a success because their aim was achieved. <br />The result was The Bourne Supremacy<br />becoming the number one film on its opening<br />weekend and it went on to gross<br />$288,500,217 worldwide, grossing more than<br />the previous film in the series which earned<br />just $214,034,224.<br />
  10. 10. Bibliography<br />http://en.wikipedia.org/wiki/The_Bourne_Identity_(2002_film)<br />http://en.wikipedia.org/wiki/The_Bourne_Supremacy_(film) <br />http://www.imdb.com/title/tt0372183/<br />

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