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PERFORMIX.Wien 2016 – Durch Performance Marketing zum Global Player – Klaus Müller (123sonography)

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Das Unternehmen 123sonography wurde vor 6 Jahren in Wien gegründet und ist das globale führende Online Portal für medizinisches E-Learning rund um das Thema Ultraschall. Mittlerweile hat das Unternehmen über 200.000 registrierte Ärzte und rund 20.000 zahlenden Ärzte aus 200 Ländern. HORISEN.com aus der Schweiz und mittlerweile auch mit einer Niederlassung in Wien, ist die betreuende Agentur. Das gesamte Werbebudget wird rein über Performance Marketing ausgesteuert.
Mit allen Höhen und Tiefen eines StartUps gibt Klaus Müller - ehemaliger Vertriebschef von Google Austria, Einblicke in das Performance Marketing dieses Start Ups, in das er 2015 als Partner und CEO eingestiegen ist.
Das Unternehmen wurde bei der NOAH StartUp Competition Berlin 2016 ausgezeichnet und hat den zweiten Platz belegt.

Published in: Marketing
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PERFORMIX.Wien 2016 – Durch Performance Marketing zum Global Player – Klaus Müller (123sonography)

  1. 1. 1 | 25.10.2016 | Klaus Müller © by HORISEN Durch Performance Marketing zum Global Player Case: marketing technology for marketing professionals
  2. 2. 2 | About me Klaus Müller “PERFOORMER” TU Graz avl.com maxmobil.at drei.at zed.com google.com 2015 HORISEN.com 123Sonography.com
  3. 3. 3 | Einleitung Die Präsentation + Links 24h INBOX Service
  4. 4. 4 | Agenda Part #1 » Intro 123sonography Agenda Part #3 » Performance Part #2 » Conversion Pfad Part #4 » Empfehlungen Part #5 » Q & A
  5. 5. Health Start Up "Made in Austria Born Global“
  6. 6. Global#1 medical online teaching platform for ultrasound, echo and sonography. Who is 123sonography 6
  7. 7. We believe in Ultrasound. It‘s a fast growing market. 7 # INVESTMENT down from >10 k€ to approx. 4 k€ # EDUCATION 123sonography.com
  8. 8. Video showcase. 8
  9. 9. Our global clients > 20.000 9 Total number of clients based on Drupal Backend System in total 18.649# on 5th of April 2016 . 4.240 Northern America 850 Latin America 10.012 Europe 542 Africa 2101 Asia 894 Australia
  10. 10. Client Reviews. 10 This is the side you NEED if you want to learn echocardiography. BRAVO!!! I have looked and many options, each and everyone was many fold more expensive than the 123 sonography course. Although I have just started the course, I can say without any reservation this is the „bang of the buck“. You will get the most from your investment and will learn at your pace, when and where you want to learn. The best echo course, the one and only I was a sonographer for many years before I joined pharmaceutical company. Recently I made a decision to go back to Echo.The sad thing is I have never been trained properly from the very first beginning with my ex boss who is a famous cardiologist. Im so glad found this website which I have been using for a while. I wish Dr. Binder lived where I live, I would love to be his student. Purchase this class, regardless if you’re a expert or a beginner. Highly recommended! As a medical professional who has used Echocardiography in Intensive Care and Anesthesia for around 12 years and having completed training with recognized qualifications, I have found that 123sonography has a comprehensive flexibel teaching which appeals to users of all levels. It is worth it! I work in a rural area in Africa. I watched a few 123 Videos on Youtube and was very fascinated. Now I almost finished half of the course in 30 days. Excellent 9.6 from 0 - 10 from 5 stars (103 rating)4.6 5,0
  11. 11. + 250,000 total reach Our community. 11 Reach Facebook YouTube Vimeo Clients + 47,000 fans +4M video views + 20,000 clients @ User +200,000 registered users
  12. 12. How we scale. 12 CPC,.. SOCIAL
  13. 13. 13 | Agenda Part #1 » Intro 123sonography Agenda Part #3 » Performance Part #2 » Conversion Pfad Part #4 » Empfehlungen Part #5 » Q & A
  14. 14. 14 | Conversion Pfad INVEST RETURN OF INVEST KURmax ?
  15. 15. 15 | Skalierung der Performance? Direkt Analyse Search SEO/SEM Empfehlung Mail Social Banner Invest Mix?
  16. 16. 16 | Agenda Part #1 » Intro 123sonography Agenda Part #3 » Performance Part #2 » Conversion Pfad Part #4 » Empfehlungen Part #5 » Q & A
  17. 17. 17 | FOKUS! Steigerung Performance
  18. 18. 18 | Sales Trichter Analytics New User Leads (..@..) Clients Testimonials Impressions / Clicks
  19. 19. 19 | Steigerung Performance CR: +105%
  20. 20. 20 | Display Netzwerk
  21. 21. Vorteile • Intra-Day-Bidding • Plug and Play • Intuitives Dashboard • Longtail & Shorttail Optimierung • Berücksichtigung aller Bid Adjustments Ziele • KUR-Optimierung • ROI-Optimierung • Kosten/ Conversion • Kosten/ Monat Optimierung für Search, Display DSA, Mobile, Shopping, Remarketing, Interessen Jedes Keyword und jedes Placement erhalten täglich mehrere Gebotsanpassungen. AW Bidmanagement “ADSPERT”
  22. 22. 22 | Bestandsaufnahme - Optimierungs Tool Blick über die Schulter des User 1 2 3
  23. 23. 23 | - Inaktiv oder aktiv?
  24. 24. 24 | Bestandsaufnahme und vieles mehr...
  25. 25. 25 | Agenda Part #1 » Intro 123sonography Agenda Part #3 » Performance Part #2 » Conversion Pfad Part #4 » Empfehlungen Part #5 » Q & A
  26. 26. 26 | 5 Empfehlungen • Performance Marketing => steel with pride • Prioritäten => low hanging fruits first • Schnelligkeit => rapid prototyping • Google SEM => no way around • Make or Buy => don’t re-invent the wheel
  27. 27. 27 | FRAGEN? 27 | ...
  28. 28. 28 | klaus@horisen.at Make the Web perfoorm for YOU!
  29. 29. 29 | DANKE!

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