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20130712 - Dialog - Herold/HAVAS Media - Margit Kaluza-Baumruker/Georg Feldmann

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Margit Kaluza-Baumruker ist seit 2004 Marketing-Direktorin von HEROLD Business Data, Österreichs innovativem Medienhaus für Informationsportale im Internet und für mobile Anwendungen. In dieser Funktion zeichnet sie für die Bereiche Marktkommunikation und Marktforschung verantwortlich. Mit der „Bin ich der HEROLD?“-Kampagne als sichtbarster Ausprägung ist es ihr zusammen mit ihrem Team gelungen, eine starke Neu-Positionierung der Marke HEROLD vorzunehmen und HEROLD als Nr. 1 in der lokalen Suche sowie als Marketing-Partner für KMU zu platzieren.In einer erst kürzlich aufgebauten Unit geht sie mit ihrer Abteilung neue Wege im Performance Marketing.

Georg Feldmann ist seit 2012 Director Strategy & Insights bei einer der innovativsten Media-und Digital-Agenturen des Landes. Als Research-/Digital-Spezialist hat er zahlreiche Projekte (AMA, Paco Rabanne, Styria Multimedia, Austrian Sports Radar, Siemens …) kreativ und auch strategisch geplant und durchgeführt. Weiters ist er bei Havas Media Austria zuständig für Trend-Reviews rund um Themen wie Social Media, Mobile/App, Dialog und innovativ-digitale CRM- und Promotion-Tools. Feldmann unterrichtet an der FH-Wien der WKW (Strategische Kommunikation, Social Skills). Er ist akad. geprüfter Werbekaufmann, fertig ausgebildeter Psychotherapeut, studierte und promovierte an der Uni Wien (Tiefenpsychologie).

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20130712 - Dialog - Herold/HAVAS Media - Margit Kaluza-Baumruker/Georg Feldmann

  1. 1. „Dialog 24/7 – 365“ Kaluza-Baumruker | Feldmann Touchpoints 24/7 – 365 Touchpoints 24/7 – 365 POS Verkauf Social Media Digital / Dialog-Tools e-Newsletter Mobile Relationship Management Direct Mailings Am Anfang war dasAm Anfang war das
  2. 2. „Dialog 24/7 – 365“ Kaluza-Baumruker | Feldmann RecommendationRecommendation Marken-Währung Nr. 1:Marken-Währung Nr. 1:
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  12. 12. „Dialog 24/7 – 365“ Kaluza-Baumruker | Feldmann Digital Dialog/ContentDigital Dialog/Content
  13. 13. „Dialog 24/7 – 365“ Kaluza-Baumruker | Feldmann Digital Dialog/ContentDigital Dialog/Content “COMMISSION FEES EARNED BY INFLUENCING ONLINE PURCHASES “
  14. 14. „Dialog 24/7 – 365“ Kaluza-Baumruker | Feldmann Digital Dialog/ContentDigital Dialog/Content Quelle: troutloud
  15. 15. „Dialog 24/7 – 365“ Kaluza-Baumruker | Feldmann Digital Dialog/ContentDigital Dialog/Content

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