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Werbeplanung.at SUMMIT 15 - Die vielen Features von Advanced Remarketing - Georg Burtscher

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Remarketing ist ein äußerst leistungsfähiges Werkzeug für den erfahrenen Onlinewerber. Im Grunde markiert man Besucher eigener Landingpages und begleitet sie auf ihrem Weg im Netz mit (vermutlich) passender Werbung So weit, so einfach. Hier erfahren Sie die neuesten Taktiken, wie Sie Remarketing-Kampagnen implementieren, testen und optimieren: Tipps und Tricks vom Profi.

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Werbeplanung.at SUMMIT 15 - Die vielen Features von Advanced Remarketing - Georg Burtscher

  1. 1. Advanced Remarketing @georgburtsc
  2. 2. @georgburtsc Quelle: Sarotla.a
  3. 3. Impuls360 betreut hunderte kunden aus österreich, deutschland und der schweiz in verschiedensten branchen und größen in den bereichen search, display, social und webentwicklung. Die konzeption, abwicklung und ansprechpartner sitzen in wien und
  4. 4. Wer macht remarketing?
  5. 5. Und Advanced?
  6. 6. Anfänger Fortgeschritten „Advanced“ Besucher auf Webseiten & Apps Conversions Audience Segment, Nutzungsverhalten Email Audience Segment, zb. Email geöffnet
  7. 7. Anfänger Fortgeschritten „Advanced“ Besucher auf Webseiten & Apps Impressions Conversions Clicks Audience Segment, Nutzungsverhalten Search Email Display Audience Segment, zb. Email geöffnet
  8. 8. Anfänger Fortgeschritten „Advanced“ Besucher auf Webseiten & Apps Impressions CRM Conversions Clicks Audience Segment nach Offline Daten Audience Segment, Nutzungsverhalten Search 3rd Party Data Email Display 1st Party Data Audience Segment, zb. Email geöffnet
  9. 9. Was ist mein Ziel?
  10. 10. Costumer Journey
  11. 11. Welche Daten habe ich?
  12. 12. Was soll der User als nächstes machen?
  13. 13. Audience Listen
  14. 14. Search/Social/Display/ Email/POS/CRM/RTA
  15. 15. DATEN
  16. 16. Cas e
  17. 17. Besucher einer URL
  18. 18. Wir wissen doch mehr!
  19. 19. Der Besucher
  20. 20. Der Besucher Evn Abonnent
  21. 21. Der Besucher Evn Abonnent Test Abonnent
  22. 22. Der Besucher Evn Abonnent Test Abonnent Abonnent Search & Display
  23. 23. www.impuls360.at/remar keting @georgburtsc

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