20130711 - Paid Content - Piano Media - Tomas Bella

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PAID CONTENT

Kann man digitalen Content monetarisieren und dabei gleichzeitig User glücklich machen? Auf verschiedenenen Wegen geht es für Publisher von ,Alles-Gratis´ in das Land von Spendenaufrufen, Pay-per-Click und kostenpflichtigen Abonnements. Experten zeigen Modelle, die funktionieren und was ihre spezifischen Vor- und Nachteile sind.

Tomáš Bella is a co-founder and the Chief Executive Officer of Piano Media. He is responsible for formulating the company’s overall strategy, vision and focus necessary for Piano to continue its expansion. Bella brings more than 10 years of executive management and newspaper experience with Slovak Media companies to his position at the helm of Piano Media. Before co-founding Piano in May 2010, he served as deputy director of SME.sk, Slovakia’s largest online news source. Before that, Bella worked for almost three years as the Editor-in-chief of SME.sk. Bella started his career and worked as a reporter at SME newspaper, Slovakia’s biggest broadsheet. Bella earned a Masters in journalism and mass media science from the Comenius University in Bratislava, Slovakia in 2001. Bella teaches a course in on-line media at Bratislava’s Pan-European University, is a member of the Press Council of Slovakia and was named one of the “World’s Top 50 innovators in new media,” by Journalism.co.uk.

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  • Revenue share infographic
  • 20130711 - Paid Content - Piano Media - Tomas Bella

    1. 1. Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com Piano The National Paid Content System
    2. 2. Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com 3 National systems •30 media houses, 70 internet sites
    3. 3. Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
    4. 4. Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
    5. 5. Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com Active users, 2011-2013
    6. 6. Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com Subscription options
    7. 7. Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com Paid content The easy parts •Payment processing. The hard parts •Pre-launch and Post-Launch Analytics. •Content protection & user identification. •Combination of metered + freemium model. •Legacy systems integration. •Mobile apps.
    8. 8. Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com Pre-launch analytics
    9. 9. Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com WHAT PUBLISHERS LIKE: •Sharing of best practices •Motivates others to action •Joint marketing. WHAT PUBLISHERS DISLIKE: •Takes 6-9 months to launch. •Little control over the pricing. •Data ownership issues.
    10. 10. Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com • Both collective and individual pricing. • Full ownership of data. • Sampling of content. • Regional, verticals. Hybrid National/Solo Models
    11. 11. Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
    12. 12. Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com Thank you bella@pianomedia.com

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