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15.07.2010 Track 5 Social Media Andrea Zajicek voestalpine

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Werbeplanung.at Summit 10

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15.07.2010 Track 5 Social Media Andrea Zajicek voestalpine

  1. 1. Corporate Social Media am Beispiel der voestalpine Friends, followers & fans
  2. 2. Die Welt der voestalpine Standorte der voestalpine-Gruppe Stahl Edelstahl Bahnsysteme Profilform Automotive Europäischer Top-Player Weltweite Marktführerschaft Weltweite Marktführerschaft Europäischer Top-Player Weltweite Marktführerschaft
  3. 3. Wie alles begann… voestalpine und Social Media
  4. 4. Strategie & Zielgruppen Information, Kommunikation und Interaktion Listen, try and learn Set-up a roadmap Create value Establish relations Monitor channels General public HR IR PR
  5. 5. Channels Social Media Marketing Report 2010 via socialmediaexaminer.com
  6. 6. External: content, content, content Publishing & Circulation Monitoring & Optimization Social Media Newsroom
  7. 7. Internal: educate and trust http://bit.ly/9THaU9
  8. 8. Alimeter Group, web-strategist.com Corporate Social Media
  9. 9. Benefits 4 Business Social Media Marketing Report 2010 via socialmediaexaminer.com
  10. 10. SHARE
  11. 11. MENTION
  12. 12. SEARCH
  13. 13. Corporate Social Media am Beispiel der voestalpine www.voestalpine.com www.voestalpine.com/innovation www.twitter.com/voestalpine www.facebook.com/voestalpine www.slideshare.net/voestalpine www.youtube.com/voestalpineAG Fragen? [email_address] voestalpine AG, voestalpine-Straße 1, 4020 Linz T.: +43 / 50304 / 15 - 5668 @social_comm

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