Design brief: A new and simple design of wrist watch, with features like LEDs and light detector (for day and night), fresh look, and with comfort wearing in your wrist, easily usable and removable, and long lasting. Target customers and target values: Our youth generations will be the main target customers, as this design will reflect freshness, energy because of its simplicity, stylish and aesthetic looks. But at the same point, this design is ideal for everyone, so anybody can use it.